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The Influence of Promotion Through Instagram On Purchasing Decisions For Processed Fish Products at Dakon Frozen Food Sleman, Yogyakarta

Jurnal IPTEKS Pemanfaatan Sumberdaya Perikanan · Vol. 11 No. 1 (2024) · hlm. 53–59

DOI
10.20956/jipsp.v11i1.34613
ISSN
2614-5014, 2355-729X
Terbit
2024-05-30
Penerbit
Hasanuddin University
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

Promotion is important in marketing activities, especially in increasing traffic, known as online promotion. Along with the development of increasingly sophisticated technology, the internet is no stranger to marketing a product. An effort to sell a product or service using Internet media can also be called e-marketing. This study aimed to know the effect of promotion through instagram on purchasing decisions for processed fish products at Dakon Frozen Food Sleman, Yogyakarta. The quantitative data of this study are questionnaires distributed to consumers of Dakon Frozen Food Yogyakarta. The sample used in this study were instagram users, with a sample size of 40. The data sources used are primary data and secondary data. The data collection technique used was distributing questionnaires. The data analysis techniques researchers use are simple linear regression, validity test, reliability test, normality test, linearity test, simple linear regression test, correlation coefficient test, determination coefficient test, and hypothesis testing. The results showed that the simple regression analysis equation obtained was Y = 11.242 + 0.756X + e. Instagram promotion (X) significantly influences the purchasing decision variable (Y), with a coefficient of 11.242. In testing the hypothesis using the t-test, the t-count value of the Instagram promotion variable is 11.242> from the table, which is 2.026 and a significant value of 0.000 <0.05. This means that H1 is accepted, namely: There is an influence of Instagram promotion on purchasing decisions for processed fish products at Dakon Frozen Food Sleman, Yogyakarta

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  • Politeknik Pertanian Negeri Pangkajene Kepulauan
  • Hasanuddin University
  • Universitas Islam Negeri Sultan Syarif Kasim Riau
  • State University of Makassar
  • Syarif Hidayatullah State Islamic University Jakarta
  • Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan
  • Universitas Islam Negeri Imam Bonjol Padang
  • Organisasi lain
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Mukti ZainuddinHasanuddin University3
Mauli KasmiPoliteknik Pertanian Negeri Pangkajene Kepulauan3
Andi Rusdi WalinonoPoliteknik Pertanian Negeri Pangkajene Kepulauan2
AbdullahPoliteknik Pertanian Negeri Pangkajene Kepulauan2
Lisa SeptianiPoliteknik Pertanian Negeri Pangkajene Kepulauan2
St. Aisjah FarhumHasanuddin University1
Rachmat HidayatHasanuddin University1
Achmar MallawaHasanuddin University1
Safruddin SafruddinHasanuddin University1
Andi Rani Sahni PutriHasanuddin University1
Amir Hamzah MuhiddinHasanuddin University1
Musbir MusbirHasanuddin University1
Ahmad Rezha OktariHasanuddin University1
ZulkifliSyarif Hidayatullah State Islamic University Jakarta1
IlyasPoliteknik Pertanian Negeri Pangkajene Kepulauan1
Ahmad JezyUniversitas Islam Negeri Sultan Syarif Kasim Riau1
M. Shofiyyur Rahman HawaryUniversitas Islam Negeri Sultan Syarif Kasim Riau1
M. ApipUniversitas Islam Negeri Sultan Syarif Kasim Riau1
Aprijon EfendiUniversitas Islam Negeri Sultan Syarif Kasim Riau1
Zul Anwar Ajim HarahapUniversitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan1
ZulfanUniversitas Islam Negeri Imam Bonjol Padang1
Abdul HakimMulawarman University1
Latri ArasState University of Makassar1
Nurhikmah H NurhikmahState University of Makassar1
Farida FebriatiState University of Makassar1
Lutfi LutfiState University of Makassar1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/iptekspsp/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">The Influence of Promotion Through Instagram On Purchasing Decisions For Processed Fish Products at Dakon Frozen Food Sleman, Yogyakarta</dc:title>
	<dc:creator xml:lang="en">Ridwan, Muhammad</dc:creator>
	<dc:creator xml:lang="en">Ilyas</dc:creator>
	<dc:creator xml:lang="en">Halisa, Nur </dc:creator>
	<dc:creator xml:lang="en">Zam, Wahyuni</dc:creator>
	<dc:subject xml:lang="en">Lemuru</dc:subject>
	<dc:subject xml:lang="en">Raw Materials</dc:subject>
	<dc:subject xml:lang="en">Receiving System</dc:subject>
	<dc:description xml:lang="en">Promotion is important in marketing activities, especially in increasing traffic, known as online promotion. Along with the development of increasingly sophisticated technology, the internet is no stranger to marketing a product. An effort to sell a product or service using Internet media can also be called e-marketing. This study aimed to know the effect of promotion through instagram on purchasing decisions for processed fish products at Dakon Frozen Food Sleman, Yogyakarta. The quantitative data of this study are questionnaires distributed to consumers of Dakon Frozen Food Yogyakarta. The sample used in this study were instagram users, with a sample size of 40. The data sources used are primary data and secondary data. The data collection technique used was distributing questionnaires. The data analysis techniques researchers use are simple linear regression, validity test, reliability test, normality test, linearity test, simple linear regression test, correlation coefficient test, determination coefficient test, and hypothesis testing. The results showed that the simple regression analysis equation obtained was Y = 11.242 + 0.756X + e. Instagram promotion (X) significantly influences the purchasing decision variable (Y), with a coefficient of 11.242. In testing the hypothesis using the t-test, the t-count value of the Instagram promotion variable is 11.242&amp;gt; from the table, which is 2.026 and a significant value of 0.000 &amp;lt;0.05. This means that H1 is accepted, namely: There is an influence of Instagram promotion on purchasing decisions for processed fish products at Dakon Frozen Food Sleman, Yogyakarta</dc:description>
	<dc:publisher xml:lang="en">Hasanuddin University</dc:publisher>
	<dc:date>2024-05-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en">Research article</dc:type>
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	<dc:identifier>https://journal.unhas.ac.id/index.php/iptekspsp/article/view/34613</dc:identifier>
	<dc:identifier>10.20956/jipsp.v11i1.34613</dc:identifier>
	<dc:source xml:lang="en">Jurnal IPTEKS Pemanfaatan Sumberdaya Perikanan; Vol. 11 No. 1 (2024); 53 - 59</dc:source>
	<dc:source>2614-5014</dc:source>
	<dc:source>2355-729X</dc:source>
	<dc:source>10.20956/jipsp.v11i1</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/iptekspsp/article/view/34613/11669</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Jurnal IPTEKS Pemanfaatan Sumberdaya Perikanan</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
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