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Apakah Kualitas Produk dan Lokasi Usaha Berpengaruh terhadap Keputusan Pembelian Konsumen pada UMKM Bidang Kuliner?

Business and Accounting Education Journal · Vol. 2 No. 3 (2021) · hlm. 244–251

DOI
10.15294/baej.v2i3.55828
ISSN
2723-4487, 2723-4495
Terbit
2021-12-31
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The purpose of this study was to analyze whether product quality and location in the Culinary Sector UKM in Simbang District, Maros Regency, influenced consumer purchasing decisions. This research includes quantitative descriptive research. The population in this study were 3,939 residents of Simbang District aged 20 to 39 years who were registered at the BPS Maros Regency, and samples were taken from 97 culinary business consumers in six villages in Simbang District. Data were collected by questionnaire. Data were analyzed by descriptive statistical analysis and multiple linear regression. The results showed that (1) product quality had a positive and significant effect on consumer purchasing decisions in the Culinary Sector MSMEs in Simbang District, Maros Regency, (2) business location had a positive and significant impact on consumer purchasing decisions on the Culinary Sector MSMEs in Simbang District, Maros Regency, (3) product quality and business location together have a positive and significant impact on consumer purchasing decisions in the Culinary Sector MSMEs in Simbang District, Maros Regency.

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  • Universitas Halu Oleo
  • Hasanuddin University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Muhammad HasanAfiliasi tidak diketahui2
M. JusriAfiliasi tidak diketahui2
Rezhi EffendiAfiliasi tidak diketahui1
Wa Ode PilianaUniversitas Halu Oleo1
Supriyadi SupriyadiAfiliasi tidak diketahui1
Rimba HamidUniversitas Halu Oleo1
Jamili JamiliAfiliasi tidak diketahui1
Erniwati ErniwatiUniversitas Halu Oleo1
Rosliana EsoUniversitas Halu Oleo1
Agus TrisnawatiUniversitas Halu Oleo1
ABDUL KARIMAfiliasi tidak diketahui1
M Maulana Kurnia PratamaAfiliasi tidak diketahui1
Sumiati TahirAfiliasi tidak diketahui1
Muhammad Ilyas Tamrin. TAfiliasi tidak diketahui1
Riana MulthazamAfiliasi tidak diketahui1
Marhawati MarhawatiAfiliasi tidak diketahui1
Muh. Ihsan SaidAfiliasi tidak diketahui1
Syamsu RijalAfiliasi tidak diketahui1
Nur AnaAfiliasi tidak diketahui1
Muhammad DinarAfiliasi tidak diketahui1
Rahmatullah RahmatullahAfiliasi tidak diketahui1
Jenny GreselaAfiliasi tidak diketahui1
Tuti SupatminingsihAfiliasi tidak diketahui1
Inanna InannaAfiliasi tidak diketahui1
Suwito Eko PramonoAfiliasi tidak diketahui1
Maman RachmanAfiliasi tidak diketahui1
Muhsinul IhsanAfiliasi tidak diketahui1
Afrian ZulkarnaenAfiliasi tidak diketahui1
Emeliya Sukma Dara DamanikAfiliasi tidak diketahui1
Rora Rizky WandiniAfiliasi tidak diketahui1
Muhammad IqbalHasanuddin University1
Syandri SabanAfiliasi tidak diketahui1
Ridwan RidwanHasanuddin University1
Moses Glorino Rumambo PandinAfiliasi tidak diketahui1
Hunaepi HunaepiAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/baej/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Apakah Kualitas Produk dan Lokasi Usaha Berpengaruh terhadap Keputusan Pembelian Konsumen pada UMKM Bidang Kuliner?</dc:title>
	<dc:creator>asmi, asmi</dc:creator>
	<dc:creator>Ahmad, Muhammad Ihsan Said</dc:creator>
	<dc:creator>Nurdiana, Nurdiana</dc:creator>
	<dc:creator>Mustari, Mustari</dc:creator>
	<dc:creator>Tahir, Thamrin</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this study was to analyze whether product quality and location in the Culinary Sector UKM in Simbang District, Maros Regency, influenced consumer purchasing decisions. This research includes quantitative descriptive research. The population in this study were 3,939 residents of Simbang District aged 20 to 39 years who were registered at the BPS Maros Regency, and samples were taken from 97 culinary business consumers in six villages in Simbang District. Data were collected by questionnaire. Data were analyzed by descriptive statistical analysis and multiple linear regression. The results showed that (1) product quality had a positive and significant effect on consumer purchasing decisions in the Culinary Sector MSMEs in Simbang District, Maros Regency, (2) business location had a positive and significant impact on consumer purchasing decisions on the Culinary Sector MSMEs in Simbang District, Maros Regency, (3) product quality and business location together have a positive and significant impact on consumer purchasing decisions in the Culinary Sector MSMEs in Simbang District, Maros Regency.
&amp;nbsp;</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2021-12-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/baej/article/view/55828</dc:identifier>
	<dc:identifier>10.15294/baej.v2i3.55828</dc:identifier>
	<dc:source xml:lang="en-US">Business and Accounting Education Journal; Vol 2 No 3 (2021): Business and Accounting Education Journal; 244 - 251</dc:source>
	<dc:source>2723-4487</dc:source>
	<dc:source>2723-4495</dc:source>
	<dc:source>10.15294/baej.v2i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/baej/article/view/55828/21374</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 Business and Accounting Education Journal</dc:rights>
</oai_dc:dc>