Melola Discovery

← Melola Discovery

Akses terbuka Jurnal SINTA 1

Mobile Augmented Reality Service Performance for Interactive Product Visualization and Purchase Confidence

International Journal of Cyber and IT Service Management · Vol. 6 No. 2 (2026) · hlm. 143–156

DOI
10.34306/ijcitsm.v6i2.287
ISSN
2808-554X, 2797-1325
Terbit
2026-09-01
Penerbit
Pandawan Sejahtera Indonesia
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0/

Abstrak

The rapid advancement of mobile technology has significantly transformed digital commerce by creating more interactive, immersive, and user centered shopping experiences. Nevertheless, conventional mobile commerce applications still face challenges in delivering realistic product visualization, causing uncertainty among consumers during purchasing decisions. Augmented Reality (AR) technology has emerged as an innovative solution that enables users to interact with virtual products within real-world environments through mobile devices. This study aims to develop and evaluate a Mobile Augmented Reality Application for Interactive Product Visualization in order to enhance user experience, product understanding, and consumer confidence in mobile commerce platforms. The research employed a quantitative experimental approach through the design and implementation of an AR-based mobile application using Unity and ARCore technologies. Data collection was conducted through usability testing and questionnaire distribution involving users familiar with mobile shopping applications. The evaluation process focused on usability, interactivity, visualization quality, and user satisfaction. The results indicate that the implementation of AR technology product visualization accuracy, user engagement, and purchase confidence compared to conventional mobile interfaces. Furthermore, users perceived the application as more effective in supporting product exploration and reducing uncertainty before purchasing. This study also contributes to the achievement of the Sustainable Development Goals (SDGs), particularly SDG 9 (Industry, Innovation, and Infrastructure) by encouraging innovation in digital commerce technologies, and SDG 12 (Responsible Consumption and Production) by promoting informed purchasing decisions and may potentially contribute to reducing product returns. In conclusion, mobile AR applications demonstrate substantial potential to improve digital shopping experiences while supporting sustainable technological innovation within the mobile commerce ecosystem.

Kata kunci

Jaringan kolaborasi para penulis

40 penulis · 134 tautan kepenulisan bersama · 39 lintas organisasi · menampilkan 40 yang paling banyak terhubung

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Universitas Raharja
  • Satya Wacana Christian University
  • International Islamic University Malaysia
  • Universitas Wiraraja
  • Universitas Gadjah Mada
  • Gunadarma University
  • Universitas Muhammadiyah Jakarta
  • Organisasi lain
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Untung RahardjaUniversitas Raharja20
Nuke Puji Lestari SantosoUniversitas Raharja10
Danny ManonggaSatya Wacana Christian University8
Irwan SembiringSatya Wacana Christian University6
Alfiah KhoirunisaUniversitas Raharja5
Ninda LutfianiUniversitas Raharja4
Po Abas SunaryaUniversitas Raharja4
Eka Purnama HarahapUniversitas Raharja3
Dwi ApriliasariUniversitas Raharja3
Nesti Anggraini SantosoUniversitas Raharja2
Dwi ApriliasariAfiliasi tidak diketahui2
Shofiyul MillahUniversitas Raharja2
Alwiyah AlwiyahUniversitas Wiraraja2
Agung RizkyUniversitas Raharja2
Sudaryono SudaryonoUniversitas Gadjah Mada1
Firman HanafiUniversitas Raharja1
Mukti BudiartoUniversitas Raharja1
Panca O. Hadi PutraUniversitas Raharja1
Eko SediyonoSatya Wacana Christian University1
Sri Yulianto Joko PrasetyoSatya Wacana Christian University1
Fitra Putri OgandaUniversitas Raharja1
Nur AzizahGunadarma University1
Rahmat SalamUniversitas Muhammadiyah Jakarta1
Sugeng SantosoUniversitas Raharja1
Tarisya RamadhanUniversitas Raharja1
Achmad BadriantoUniversitas Raharja1
Ruli SupriatiUniversitas Raharja1
Wahyu Nur WahidAfiliasi tidak diketahui1
Farhan HidayatAfiliasi tidak diketahui1
Muhammad HattaUniversitas Catur Insan Cendekia Cirebon1
Faisal YusufAfiliasi tidak diketahui1
SulistiawatiAfiliasi tidak diketahui1
Dedeh SupriyantiUniversitas Raharja1
Mey AnggraeniUniversitas Raharja1
Datu MohammedUniversiti Malaysia Terengganu1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://iiast.iaic-publisher.org/ijcitsm/index.php/IJCITSM/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Mobile Augmented Reality Service Performance for Interactive Product Visualization and Purchase Confidence</dc:title>
	<dc:creator xml:lang="en">Aini, Qurotul</dc:creator>
	<dc:creator xml:lang="en">Sase, Takumi</dc:creator>
	<dc:creator xml:lang="en">Saffiera, Cut Amalia</dc:creator>
	<dc:creator xml:lang="en">Nuraeni, Rani</dc:creator>
	<dc:creator xml:lang="en">Kamil, Muhammad Farhan</dc:creator>
	<dc:subject xml:lang="en">Augmented Reality</dc:subject>
	<dc:subject xml:lang="en">Interactive</dc:subject>
	<dc:subject xml:lang="en">User Experience</dc:subject>
	<dc:subject xml:lang="en">Mobile Commerce</dc:subject>
	<dc:subject xml:lang="en">Product Visualization</dc:subject>
	<dc:description xml:lang="en">The rapid advancement of mobile technology has significantly transformed digital commerce by creating more interactive, immersive, and user centered shopping experiences. Nevertheless, conventional mobile commerce applications still face challenges in delivering realistic product visualization, causing uncertainty among consumers during purchasing decisions. Augmented Reality (AR) technology has emerged as an innovative solution that enables users to interact with virtual products within real-world environments through mobile devices. This study aims to develop and evaluate a Mobile Augmented Reality Application for Interactive Product Visualization in order to enhance user experience, product understanding, and consumer confidence in mobile commerce platforms. The research employed a quantitative experimental approach through the design and implementation of an AR-based mobile application using Unity and ARCore technologies. Data collection was conducted through usability testing and questionnaire distribution involving users familiar with mobile shopping applications. The evaluation process focused on usability, interactivity, visualization quality, and user satisfaction. The results indicate that the implementation of AR technology product visualization accuracy, user engagement, and purchase confidence compared to conventional mobile interfaces. Furthermore, users perceived the application as more effective in supporting product exploration and reducing uncertainty before purchasing. This study also contributes to the achievement of the Sustainable Development Goals (SDGs), particularly SDG 9 (Industry, Innovation, and Infrastructure) by encouraging innovation in digital commerce technologies, and SDG 12 (Responsible Consumption and Production) by promoting informed purchasing decisions and may potentially contribute to reducing product returns. In conclusion, mobile AR applications demonstrate substantial potential to improve digital shopping experiences while supporting sustainable technological innovation within the mobile commerce ecosystem.</dc:description>
	<dc:publisher xml:lang="en">Pandawan Sejahtera Indonesia</dc:publisher>
	<dc:date>2026-09-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://iiast.iaic-publisher.org/ijcitsm/IJCITSM/article/view/287</dc:identifier>
	<dc:identifier>10.34306/ijcitsm.v6i2.287</dc:identifier>
	<dc:source xml:lang="en">International Journal of Cyber and IT Service Management; Vol. 6 No. 2 (2026): October; 143-156</dc:source>
	<dc:source>2808-554X</dc:source>
	<dc:source>2797-1325</dc:source>
	<dc:source>10.34306/ijcitsm.v6i2</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://iiast.iaic-publisher.org/ijcitsm/IJCITSM/article/view/287/420</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Qurotul Aini, Takumi Sase, Cut Amalia Saffiera, Rani Nuraeni, Muhammad Farhan Kamil</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0/</dc:rights>
</oai_dc:dc>