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Innovation in Smart Marketing: The Role of Technopreneurs in Driving Educational Improvement

Aptisi Transactions on Technopreneurship (ATT) · Vol. 5 No. 3 (2023) · hlm. 305–318

DOI
10.34306/att.v5i3.359
ISSN
2656-8888, 2655-8807
Terbit
2023-11-28
Penerbit
Pandawan
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

This study explores the influence of marketing strategies, technology utilization, inclusive education policies, and collaboration with the industry sector on the positive image of educational institutions. Employing the SmartPLS approach and statistical analysis, the findings indicate that responsive marketing strategies, effective technology utilization, inclusive policies, and partnerships with the industry sector significantly impact the institution's image in education. In this research, it was found that market-responsive marketing strategies significantly affect the positive institutional image (T-statistics: 13.197), followed by technology utilization playing a crucial role in building a positive image (T-statistics: 11.735). Inclusive education policies and collaboration with the industry sector also have a significant impact on enhancing the institution's image (Inclusive Education Policy - Positive Image, T-statistics: 5.928; Collaboration with Industry Sector - Positive Image, T-statistics: 8.834). The research results affirm the importance of implementing adaptive marketing strategies and advanced technology in constructing a positive image of educational institutions in the eyes of the public. By strengthening these factors, educational institutions have the opportunity to meet stakeholders' expectations regarding the provided educational services. This study contributes significantly to understanding the factors influencing the reputation of educational institutions and provides strategic guidance for developing the educational institution's image towards a more positive and ad aptive direction.

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  • Universitas Raharja
  • Universitas Pamulang
  • Universitas Muhammadiyah Jakarta
  • The University of Queensland
  • Gunadarma University
  • Syarif Hidayatullah State Islamic University Jakarta
  • Universitas Swadaya Gunung Jati
  • Organisasi lain
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Untung RahardjaUniversitas Raharja4
Indri HandayaniUniversitas Raharja2
Ninda LutfianiUniversitas Raharja2
Qurotul AiniUniversitas Raharja1
Nuke Puji Lestari SantosoUniversitas Raharja1
Nur AzizahGunadarma University1
Rahmat SalamUniversitas Muhammadiyah Jakarta1
Eka Purnama HarahapUniversitas Raharja1
Yusuf DurachmanSyarif Hidayatullah State Islamic University Jakarta1
Adrian Sean BeinThe University of Queensland1
Tarisya RamadhanUniversitas Raharja1
Muchlisina MadaniAfiliasi tidak diketahui1
Aoliyah FirasatiUniversitas Swadaya Gunung Jati1
Fadhila AzzahraAfiliasi tidak diketahui1
Sausan Raihana Putri JunaediUniversitas Raharja1
Amelia EvansAfiliasi tidak diketahui1
Adam FaturahmanUniversitas Raharja1
Anggit Panji PangestuUniversitas Raharja1
Alexander WiliamsThe University of Queensland1
Nadia Nur AzizahUniversitas Raharja1
Shofiyul MillahUniversitas Raharja1
Asep SutarmanUniversitas Muhammadiyah Prof Dr Hamka1
Denok SunarsiUniversitas Pamulang1
Hamsinah HamsinahUniversitas Pamulang1
Umi NarimawatiUniversitas Komputer Indonesia1
Yulia Rachma WijayantiUniversitas Muhammadiyah Jakarta1
Omar Arif Al-KamariUniversitas Raharja1
Andri Cahyo PurnomoAfiliasi tidak diketahui1
Bayu PramonoUniversitas Raharja1
Md. Abdul MumenSonargaon University1
M. Zaki FirliAfiliasi tidak diketahui1
Bhima BhimaUniversitas Raharja1
Achani Rahmania Az ZahraUniversitas Raharja1
Umi RusilowatiAfiliasi tidak diketahui1
Cicilia Sriliasta BangunUniversitas Esa Unggul1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://att.aptisi.or.id/index.php/att/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Innovation in Smart Marketing: The Role of  Technopreneurs in Driving Educational Improvement</dc:title>
	<dc:creator xml:lang="en">Rusilowati, Umi</dc:creator>
	<dc:creator xml:lang="en">Oganda, Fitra Putri</dc:creator>
	<dc:creator xml:lang="en">Rahardja, Reymund</dc:creator>
	<dc:creator xml:lang="en">Nurtino, Tio</dc:creator>
	<dc:creator xml:lang="en">Aimee, Elsevier</dc:creator>
	<dc:subject xml:lang="en">Education marketing</dc:subject>
	<dc:subject xml:lang="en">SmartPLS</dc:subject>
	<dc:subject xml:lang="en">Inclusive education policies</dc:subject>
	<dc:subject xml:lang="en">Industry-education collaboration</dc:subject>
	<dc:subject xml:lang="en">Educational institution image</dc:subject>
	<dc:description xml:lang="en">This study explores the influence of marketing strategies, technology utilization, inclusive education policies, and collaboration with the industry sector on the positive image of educational institutions. Employing the SmartPLS approach and statistical analysis, the findings indicate that responsive marketing strategies, effective technology utilization, inclusive policies, and partnerships with the industry sector significantly impact the institution's image in education. In this research, it was found that market-responsive marketing strategies significantly affect the positive institutional image (T-statistics: 13.197), followed by technology utilization playing a crucial role in building a positive image (T-statistics: 11.735). Inclusive education policies and collaboration with the industry sector also have a significant impact on enhancing the institution's image (Inclusive Education Policy - Positive Image, T-statistics: 5.928; Collaboration with Industry Sector - Positive Image, T-statistics: 8.834). The research results affirm the importance of implementing adaptive marketing strategies and advanced technology in constructing a positive image of educational institutions in the eyes of the public. By strengthening these factors, educational institutions have the opportunity to meet stakeholders' expectations regarding the provided educational services. This study contributes significantly to understanding the factors influencing the reputation of educational institutions and provides strategic guidance for developing the educational institution's image towards a more positive and ad  aptive direction.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2023-11-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://att.aptisi.or.id/index.php/att/article/view/359</dc:identifier>
	<dc:identifier>10.34306/att.v5i3.359</dc:identifier>
	<dc:source xml:lang="en">Aptisi Transactions on Technopreneurship (ATT); Vol. 5 No. 3 (2023): November; 305-318</dc:source>
	<dc:source xml:lang="id">Aptisi Transactions On Technopreneurship (ATT); Vol 5 No 3 (2023): November; 305-318</dc:source>
	<dc:source>2656-8888</dc:source>
	<dc:source>2655-8807</dc:source>
	<dc:source>10.34306/att.v5i3</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://att.aptisi.or.id/index.php/att/article/view/359/239</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2023 Umi Rusilowati, Fitra Putri Oganda, Reymund Rahardja, Tio Nurtino, Elsevier Aimee</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>