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Analysis of the Effect of Product Quality, Price Perception and Social Value on Purchase Decisions for Lampung Tapis Fabrics

APTISI Transactions on Management (ATM) · Vol. 7 No. 1 (2022) · hlm. 54–59

DOI
10.33050/atm.v7i1.1744
ISSN
2622-6804, 2622-6812
Terbit
2022-01-05
Penerbit
Pandawan
Bahasa
en
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

Consumer purchasing decisions are an important factor in determining the existence of a product. Galeri Kalianda is a business engaged in the fashion sector providing tapis fabric, which is a woven fabric originating from the Lampung area. The purpose of this study was to determine the variable product quality (X1), perceived price (X2), and social and cultural values (X3) that influence the purchase decision of tapis lampung fabric (Y). The sampling technique used the Simple Random Sampling method with (n = 60) who had made purchases and users of the Lampung filter cloth at the Kalianda Gallery, Jakarta. Based on multiple linear regression analysis, the model Y = 0.570 + 0.136 (x1) +0.299 (x2) +0.223 (x3) + ε is obtained. The T test shows that the variables of product quality, price perception, and social and cultural values partially have a positive and significant effect on purchasing decisions. While the F test shows that these three variables together have an effect of (R2 = 59.5%) on purchasing decisions. The conclusions from the study entitled "The Influence of Product Quality, Price Perception and Social and Cultural Values on Purchase Decisions for Tapis Lampung Fabric (Case Study at Kalianda Gallery-Jakarta)" are: Product quality has a positive and significant influence on purchasing decisions for Lampung Tapis cloth at the Gallery. Kalinda-Jakarta. Price perception has a positive and significant influence on purchasing decisions for Lampung filter cloth at Kalianda Gallery, Jakarta.

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  • Universitas Raharja
  • Bakrie University
  • Universitas Esa Unggul
  • State University of Jakarta
  • Satya Wacana Christian University
  • Indonesia Open University
  • Sunan Kalijaga State Islamic University Yogyakarta
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Rekan penulisOrganisasiArtikel bersama
Dwi ApriliasariAfiliasi tidak diketahui4
Untung RahardjaUniversitas Raharja3
Qurotul AiniUniversitas Raharja3
Nuke Puji Lestari SantosoUniversitas Raharja2
Sudhir K. JainAfiliasi tidak diketahui1
Dini HidayatiAfiliasi tidak diketahui1
Andriyansah AndriyansahIndonesia Open University1
Galih Putra CesnaUniversitas Raharja1
Ahmad Yadi FauziSunan Kalijaga State Islamic University Yogyakarta1
AmitkumarVeer Narmad South Gujarat University1
MA SanniUniversitas Raharja1
SaukaniAfiliasi tidak diketahui1
Unggul PurwohediState University of Jakarta1
Lista MeriaUniversitas Esa Unggul1
Corry YohanaState University of Jakarta1
Ethan ChristopherAfiliasi tidak diketahui1
Hendriyati HaryaniUniversitas Raharja1
Dendy JonasUniversitas Raharja1
Riani YunitaBakrie University1
Yochebed Anggraini TerahUniversitas Raharja1
Irwan SembiringSatya Wacana Christian University1
Danny ManonggaSatya Wacana Christian University1
HenderiAfiliasi tidak diketahui1
Aropria Saulina PanjaitanUniversitas Esa Unggul1
Sri WatiniUniversitas Panca Sakti Bekasi1

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Sumber metadata: OAI-PMH (metadata jurnal) https://ijc.ilearning.co/ATM/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Analysis of the Effect of Product Quality, Price Perception and Social Value on Purchase Decisions for Lampung Tapis Fabrics</dc:title>
	<dc:creator xml:lang="en">Septiyana, Fenny </dc:creator>
	<dc:creator xml:lang="en">S. Shihab, Muchsin</dc:creator>
	<dc:creator xml:lang="en">Kusumah, Hendra</dc:creator>
	<dc:creator xml:lang="en">Sugina</dc:creator>
	<dc:creator xml:lang="en"> Apriliasari, Dwi</dc:creator>
	<dc:subject xml:lang="en">Product Quality</dc:subject>
	<dc:subject xml:lang="en">Price Perception</dc:subject>
	<dc:subject xml:lang="en">Social and Culture Value</dc:subject>
	<dc:subject xml:lang="en">Purchasing Decision</dc:subject>
	<dc:description xml:lang="en"> Consumer purchasing decisions are an important factor in determining the existence of a product. Galeri Kalianda is a business engaged in the fashion sector providing tapis fabric, which is a woven fabric originating from the Lampung area. The purpose of this study was to determine the variable product quality (X1), perceived price (X2), and social and cultural values (X3) that influence the purchase decision of tapis lampung fabric (Y). The sampling technique used the Simple Random Sampling method with (n = 60) who had made purchases and users of the Lampung filter cloth at the Kalianda Gallery, Jakarta. Based on multiple linear regression analysis, the model Y = 0.570 + 0.136 (x1) +0.299 (x2) +0.223 (x3) + ε is obtained. The T test shows that the variables of product quality, price perception, and social and cultural values partially have a positive and significant effect on purchasing decisions. While the F test shows that these three variables together have an effect of (R2 = 59.5%) on purchasing decisions. The conclusions from the study entitled "The Influence of Product Quality, Price Perception and Social and Cultural Values on Purchase Decisions for Tapis Lampung Fabric (Case Study at Kalianda Gallery-Jakarta)" are: Product quality has a positive and significant influence on purchasing decisions for Lampung Tapis cloth at the Gallery. Kalinda-Jakarta. Price perception has a positive and significant influence on purchasing decisions for Lampung filter cloth at Kalianda Gallery, Jakarta.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2022-01-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ijc.ilearning.co/ATM/article/view/1744</dc:identifier>
	<dc:identifier>10.33050/atm.v7i1.1744</dc:identifier>
	<dc:source xml:lang="en">APTISI Transactions on Management (ATM); Vol. 7 No. 1 (2023): January; 54-59</dc:source>
	<dc:source xml:lang="id">APTISI Transactions on Management (ATM); Vol 7 No 1 (2023): January; 54-59</dc:source>
	<dc:source>2622-6804</dc:source>
	<dc:source>2622-6812</dc:source>
	<dc:source>10.33050/atm.v7i1</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://ijc.ilearning.co/ATM/article/view/1744/577</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2023 Fenny  Septiyana, Muchsin S. Shihab, Hendra Kusumah, Sugina, Dwi  Apriliasari (Author)</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>