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Digital Transformation Strategies for Effective Business Management in SMEs: A SmartPLS Approach

APTISI Transactions on Management (ATM) · Vol. 9 No. 1 (2025) · hlm. 60–71

DOI
10.33050/atm.v9i1.2410
ISSN
2622-6804, 2622-6812
Terbit
2025-01-29
Penerbit
Pandawan
Bahasa
en
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

Small and Medium Enterprises (SMEs) in Tangerang, Indonesia, significantly contribute to economic development but face barriers in adopting digital technologies, such as limited resources, lack of digital skills, and organizational resistance. Digital transformation, encompassing cloud computing, digital marketing, automation, and data analytics, is increasingly recognized as essential for business growth and efficiency. The primary objective of this study is to examine the impact of digital transformation strategies on operational efficiency, customer engagement, and overall performance in SMEs. Using a quantitative research approach, Partial Least Squares Structural Equation Modeling (SmartPLS) was applied to analyze data from 150 SMEs in Tangerang. The research measured the relationship between digital transformation strategies and key performance indicators. The results indicate that cloud computing and data analytics significantly improve operational efficiency by streamlining processes and enabling data-driven decision-making. Meanwhile, digital marketing and automation enhance customer engagement and market competitiveness, with SMEs showing stronger customer relationships and improved market positions. This study highlights the importance of adopting digital transformation to enhance SME business management and achieve sustainable growth. It offers practical insights for managers and policymakers and encourages future research on the long-term effects of digital transformation on SME resilience and innovation.

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  • Universitas Raharja
  • Universitas Airlangga
  • Universitas Esa Unggul
  • Universitas Ichsan Gorontalo
  • Satya Wacana Christian University
  • Universitas Pradita
  • Universitas Muhammadiyah Jakarta
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Rekan penulisOrganisasiArtikel bersama
Untung RahardjaUniversitas Raharja3
Ninda LutfianiUniversitas Raharja3
Mochamad Heru Riza ChakimUniversitas Raharja2
Muhammad Farhan KamilUniversitas Raharja1
Suryari PurnamaUniversitas Esa Unggul1
Bayu Laksma PradanaUniversitas Pradita1
Gautam KhannaAfiliasi tidak diketahui1
Suhandi SuhandiAfiliasi tidak diketahui1
Ihsan Nuril HikamUniversitas Raharja1
Izwan AmsyarUniversitas Raharja1
Ethan CristhopherUniversitas Raharja1
Agung RizkyAfiliasi tidak diketahui1
Rahayu Tri UtamiUniversitas Ichsan Gorontalo1
Tantri Wenny SitanggangUniversitas Ichsan Gorontalo1
Azrul TanjungUniversitas Muhammadiyah Jakarta1
Eiser Aaron BeldiqAfiliasi tidak diketahui1
Sutama Wisnu DyatmikaUniversitas Airlangga1
Bagong SuyantoUniversitas Airlangga1
Erna SetijaningrumUniversitas Airlangga1
Thabo MkhizeAfiliasi tidak diketahui1
Hindriyanto Dwi PurnomoSatya Wacana Christian University1
Sutarto WijonoSatya Wacana Christian University1
Qurotul AiniUniversitas Raharja1
Rusli Ginting MuntheAfiliasi tidak diketahui1
Rusli Ginting MuntheMaranatha Christian University1
Iky Van PersieUniversitas Raharja1
Daniel BennetAfiliasi tidak diketahui1
Ridhuan AhsanitaqwimUniversitas Raharja1
Achani Rahmania Az ZahraUniversitas Raharja1
Jerry MaratisUniversitas Esa Unggul1
Daniel BennetAfiliasi tidak diketahui1
Taavi KuuskAfiliasi tidak diketahui1
Taavi KuuskAfiliasi tidak diketahui1
PrianditoAfiliasi tidak diketahui1
Ahmad GunawanUniversitas Pelita Bangsa1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://ijc.ilearning.co/ATM/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Digital Transformation Strategies for Effective Business Management in SMEs: A SmartPLS Approach</dc:title>
	<dc:creator xml:lang="en">Ekawaty, Anita</dc:creator>
	<dc:creator xml:lang="en">Rizky, Agung</dc:creator>
	<dc:creator xml:lang="en">Ramadan, Ahmad</dc:creator>
	<dc:creator xml:lang="en">Ndlovu, Zinhle</dc:creator>
	<dc:creator xml:lang="id">Ramadan, Ahmad</dc:creator>
	<dc:subject xml:lang="en">Digital Transformation Strategies</dc:subject>
	<dc:subject xml:lang="en">SmartPLS</dc:subject>
	<dc:subject xml:lang="en">Business</dc:subject>
	<dc:subject xml:lang="en">SMEs (Small and Medium Enterprises)</dc:subject>
	<dc:description xml:lang="en">
Small and Medium Enterprises (SMEs) in Tangerang, Indonesia, significantly contribute to economic development but face barriers in adopting digital technologies, such as limited resources, lack of digital skills, and organizational resistance. Digital transformation, encompassing cloud computing, digital marketing, automation, and data analytics, is increasingly recognized as essential for business growth and efficiency.  The primary objective of this study is to examine the impact of digital transformation strategies on operational efficiency, customer engagement, and overall performance in SMEs. Using a quantitative research approach, Partial Least Squares Structural Equation Modeling (SmartPLS) was applied to analyze data from 150 SMEs in Tangerang. The research measured the relationship between digital transformation strategies and key performance indicators. The results indicate that cloud computing and data analytics significantly improve operational efficiency by streamlining processes and enabling data-driven decision-making. Meanwhile, digital marketing and automation enhance customer engagement and market competitiveness, with SMEs showing stronger customer relationships and improved market positions. This study highlights the importance of adopting digital transformation to enhance SME business management and achieve sustainable growth. It offers practical insights for managers and policymakers and encourages future research on the long-term effects of digital transformation on SME resilience and innovation.
</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2025-01-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ijc.ilearning.co/ATM/article/view/2410</dc:identifier>
	<dc:identifier>10.33050/atm.v9i1.2410</dc:identifier>
	<dc:source xml:lang="en">APTISI Transactions on Management (ATM); Vol. 9 No. 1 (2025): January; 60-71</dc:source>
	<dc:source xml:lang="id">APTISI Transactions on Management (ATM); Vol 9 No 1 (2025): January; 60-71</dc:source>
	<dc:source>2622-6804</dc:source>
	<dc:source>2622-6812</dc:source>
	<dc:source>10.33050/atm.v9i1</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://ijc.ilearning.co/ATM/article/view/2410/872</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Anita Ekawaty, Agung Rizky, Ahmad Ramadan, Zinhle Ndlovu (Authors)</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>