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Digital Transformation Journey of SMEs in Indonesia During the Post Pandemic Era

APTISI Transactions on Management (ATM) · Vol. 9 No. 3 (2025) · hlm. 313–325

DOI
10.33050/atm.v9i3.2532
ISSN
2622-6804, 2622-6812
Terbit
2025-10-27
Penerbit
Pandawan
Bahasa
en
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

The COVID-19 pandemic marked a significant turning point for small and medium enterprises (SMEs) in Indonesia, compelling many to rapidly transi- tion from traditional offline operations to digital business models. This study aims to analyze the digitalization journey of SMEs in the post-pandemic era by examining the opportunities and challenges they encounter during this transformation. A descriptive qualitative approach was employed, using secondary data sourced from official reports such as BPS, the Ministry of Cooperatives and SMEs, and the economy SEA Report, complemented by relevant academic literature. The findings reveal that digitalization has opened substantial oppor- tunities for SMEs, including expanded market reach, improved operational ef- ficiency, and enhanced customer engagement through e-commerce platforms, digital payment systems, and social media marketing. However, persistent bar- riers remain, such as limited digital literacy, uneven internet infrastructure, high implementation costs, and consumer trust issues in online transactions. This study concludes that while digitalization offers a vital pathway for SME growth and resilience, addressing these barriers requires collaborative efforts among business owners, policymakers, and digital platform providers. Future research should employ quantitative methods and explore sector-specific case studies to deepen understanding of digital transformation strategies.

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  • Universitas Raharja
  • Universitas Insan Pembangunan Indonesia
  • Universitas Airlangga
  • Universitas Esa Unggul
  • Universitas Ichsan Gorontalo
  • State University of Semarang
  • Satya Wacana Christian University
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Rekan penulisOrganisasiArtikel bersama
Untung RahardjaUniversitas Raharja2
Ninda LutfianiUniversitas Raharja2
Mochamad Heru Riza ChakimUniversitas Raharja2
Suryari PurnamaUniversitas Esa Unggul2
Muhammad Farhan KamilUniversitas Raharja1
Bayu Laksma PradanaUniversitas Pradita1
Gautam KhannaAfiliasi tidak diketahui1
Suhandi SuhandiAfiliasi tidak diketahui1
Ihsan Nuril HikamUniversitas Raharja1
Izwan AmsyarUniversitas Raharja1
Ethan CristhopherUniversitas Raharja1
Agung RizkyAfiliasi tidak diketahui1
Rahayu Tri UtamiUniversitas Ichsan Gorontalo1
Tantri Wenny SitanggangUniversitas Ichsan Gorontalo1
Azrul TanjungUniversitas Muhammadiyah Jakarta1
Eiser Aaron BeldiqAfiliasi tidak diketahui1
Sutama Wisnu DyatmikaUniversitas Airlangga1
Bagong SuyantoUniversitas Airlangga1
Erna SetijaningrumUniversitas Airlangga1
Thabo MkhizeAfiliasi tidak diketahui1
Sri Wuli FitriatiState University of Semarang1
Rahayu Puji HaryantiState University of Semarang1
Ana TherianaAfiliasi tidak diketahui1
Khatarina RustipaAfiliasi tidak diketahui1
Ripda ErwinAfiliasi tidak diketahui1
Hindriyanto Dwi PurnomoSatya Wacana Christian University1
Sutarto WijonoSatya Wacana Christian University1
Ahmad RamadanAfiliasi tidak diketahui1
Ahmad RamadanUniversitas Raharja1
Anita EkawatyAfiliasi tidak diketahui1
Zinhle NdlovuAfiliasi tidak diketahui1
Cicilia Sriliasta BangunUniversitas Esa Unggul1
Bonar NapitupuluUniversitas Insan Pembangunan Indonesia1
Istajib Kulla Himmy AzzUniversitas Insan Pembangunan Indonesia1
Dhaniel HutagalungUniversitas Insan Pembangunan Indonesia1
Dwi Ferdiyatmoko Cahya KumoroUniversitas Insan Pembangunan Indonesia1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://ijc.ilearning.co/ATM/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Digital Transformation Journey of SMEs in Indonesia During the Post Pandemic Era</dc:title>
	<dc:creator xml:lang="en">Rizky, Agung</dc:creator>
	<dc:creator xml:lang="en">Gunawan, Ahmad</dc:creator>
	<dc:creator xml:lang="en">Santiago Ikhsan, Ramiro</dc:creator>
	<dc:subject xml:lang="en">SMEs</dc:subject>
	<dc:subject xml:lang="en">Digital Transformation</dc:subject>
	<dc:subject xml:lang="en">Post-pandemic</dc:subject>
	<dc:subject xml:lang="en">E-commerce</dc:subject>
	<dc:subject xml:lang="en">Indonesia</dc:subject>
	<dc:description xml:lang="en">The COVID-19 pandemic marked a significant turning point for small and medium enterprises (SMEs) in Indonesia, compelling many to rapidly transi- tion from traditional offline operations to digital business models. This study aims to analyze the digitalization journey of SMEs in the post-pandemic era by examining the opportunities and challenges they encounter during this transformation. A descriptive qualitative approach was employed, using secondary data sourced from official reports such as BPS, the Ministry of Cooperatives and SMEs, and the economy SEA Report, complemented by relevant academic literature. The findings reveal that digitalization has opened substantial oppor- tunities for SMEs, including expanded market reach, improved operational ef- ficiency, and enhanced customer engagement through e-commerce platforms, digital payment systems, and social media marketing. However, persistent bar- riers remain, such as limited digital literacy, uneven internet infrastructure, high implementation costs, and consumer trust issues in online transactions. This study concludes that while digitalization offers a vital pathway for SME growth and resilience, addressing these barriers requires collaborative efforts among business owners, policymakers, and digital platform providers. Future research should employ quantitative methods and explore sector-specific case studies to deepen understanding of digital transformation strategies.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2025-10-27</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:identifier>https://ijc.ilearning.co/ATM/article/view/2532</dc:identifier>
	<dc:identifier>10.33050/atm.v9i3.2532</dc:identifier>
	<dc:source xml:lang="en">APTISI Transactions on Management (ATM); Vol. 9 No. 3 (2025): September; 313-325</dc:source>
	<dc:source xml:lang="id">APTISI Transactions on Management (ATM); Vol 9 No 3 (2025): September; 313-325</dc:source>
	<dc:source>2622-6804</dc:source>
	<dc:source>2622-6812</dc:source>
	<dc:source>10.33050/atm.v10i3</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://ijc.ilearning.co/ATM/article/view/2532/917</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Agung Rizky, Ahmad Gunawan, Ramiro Santiago Ikhsan (Authors)</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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