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Integrating Video Storytelling Strategies in Recent Curriculum Implementation to Enhance Social Media Audience Engagement

APTISI Transactions on Management (ATM) · Vol. 10 No. 2 (2026) · hlm. 229–242

DOI
10.33050/atm.v10i2.2637
ISSN
2622-6804, 2622-6812
Terbit
2026-05-24
Penerbit
Pandawan
Bahasa
en
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

The rapid growth of social media has transformed digital communication practices and influenced recent curriculum implementation in digital learning and communication studies. Video-based content has become an important medium for delivering educational and promotional messages because it combines visual, audio, and narrative elements that enhance audience attention and emotional engagement. However, the increasing volume of social media content creates intense competition, requiring adaptive communication strategies to improve interaction effectiveness. One widely applied approach is video storytelling, which delivers messages through structured and meaningful visual narratives. This study aims to analyze the integration of video storytelling strategies in recent curriculum implementation to enhance social media audience engagement, measured through indicators such as likes, comments, shares, and watch duration. This research applies a descriptive qualitative method supported by engagement analytics through observation of video storytelling content, documentation of interaction metrics, and literature review. This study proposes a platform-adaptive storytelling framework that explains differences in engagement patterns across TikTok, Instagram, and YouTube by emphasizing narrative structure, emotional engagement, and platform suitability. The findings show that concise storytelling, emotional appeal, visual consistency, and alignment with platform characteristics significantly influence audience interaction and retention. The study concludes that integrating video storytelling strategies into recent curriculum implementation provides an effective digital communication approach for improving audience engagement and supporting adaptive learning and communication practices in contemporary social media environments.

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  • Universitas Raharja
  • Satya Wacana Christian University
  • Universitas PGRI Palembang
  • Universitas Catur Insan Cendekia Cirebon
  • Veer Narmad South Gujarat University
  • Gunadarma University
  • Universitas Muhammadiyah Jakarta
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  • Organisasi sama
  • Afiliasi tidak diketahui
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Qurotul AiniUniversitas Raharja10
Untung RahardjaUniversitas Raharja4
Danny ManonggaSatya Wacana Christian University2
Marviola Grace HardiniUniversitas Raharja2
Amitkumar DudhatVeer Narmad South Gujarat University2
Ninda LutfianiUniversitas Raharja2
Po Abas SunaryaUniversitas Raharja2
Dwi ApriliasariUniversitas Raharja2
Nanda SeptianiUniversitas Raharja2
Mukti BudiartoUniversitas Raharja1
Panca O. Hadi PutraUniversitas Raharja1
Eko SediyonoSatya Wacana Christian University1
Sri Yulianto Joko PrasetyoSatya Wacana Christian University1
Fitra Putri OgandaUniversitas Raharja1
Nur AzizahGunadarma University1
Rahmat SalamUniversitas Muhammadiyah Jakarta1
Husni Teja SukmanaSyarif Hidayatullah State Islamic University Jakarta1
Aditya MardiansyahUniversitas Raharja1
Sadan SadanAfiliasi tidak diketahui1
Nuraini Diah NoviatiUniversitas Esa Unggul1
Fengki Eka PutraAfiliasi tidak diketahui1
Ridhuan AhsanitaqwimUniversitas Raharja1
LeliUniversiti Utara Malaysia1
Restu Ajeng ToyibahUniversitas Raharja1
Sugeng SantosoUniversitas Raharja1
HenderiAfiliasi tidak diketahui1
Riri SetiawatiUniversitas Raharja1
Irwan SembiringSatya Wacana Christian University1
Adam FaturahmanUniversitas Raharja1
Vonda ElmandaUniversitas Raharja1
Chandra LukitaUniversitas Catur Insan Cendekia Cirebon1
Dwi JulianingsihUniversitas Raharja1
Sudadi PranataUniversitas Catur Insan Cendekia Cirebon1
Dessy WardiahUniversitas PGRI Palembang1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://ijc.ilearning.co/ATM/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Integrating Video Storytelling Strategies in Recent Curriculum Implementation to Enhance Social Media Audience Engagement</dc:title>
	<dc:creator xml:lang="en">Jaya, Aswadi</dc:creator>
	<dc:creator xml:lang="en">Triandari, Sherli</dc:creator>
	<dc:creator xml:lang="en">Amelia, Fhia</dc:creator>
	<dc:creator xml:lang="en">Ikhsan, Ramzi Zainum</dc:creator>
	<dc:creator xml:lang="en">Delhi, Ariana</dc:creator>
	<dc:creator xml:lang="en">Santoso, Nuke  Puji Lestari</dc:creator>
	<dc:subject xml:lang="en">Video Storytelling</dc:subject>
	<dc:subject xml:lang="en">Social Media</dc:subject>
	<dc:subject xml:lang="en">Audience Engagement</dc:subject>
	<dc:subject xml:lang="en">Recent Curriculum</dc:subject>
	<dc:subject xml:lang="en">Emotional Engagement</dc:subject>
	<dc:description xml:lang="en">The rapid growth of social media has transformed digital communication practices and influenced recent curriculum implementation in digital learning and communication studies. Video-based content has become an important medium for delivering educational and promotional messages because it combines visual, audio, and narrative elements that enhance audience attention and emotional engagement. However, the increasing volume of social media content creates intense competition, requiring adaptive communication strategies to improve interaction effectiveness. One widely applied approach is video storytelling, which delivers messages through structured and meaningful visual narratives. This study aims to analyze the integration of video storytelling strategies in recent curriculum implementation to enhance social media audience engagement, measured through indicators such as likes, comments, shares, and watch duration. This research applies a descriptive qualitative method supported by engagement analytics through observation of video storytelling content, documentation of interaction metrics, and literature review. This study proposes a platform-adaptive storytelling framework that explains differences in engagement patterns across TikTok, Instagram, and YouTube by emphasizing narrative structure, emotional engagement, and platform suitability. The findings show that concise storytelling, emotional appeal, visual consistency, and alignment with platform characteristics significantly influence audience interaction and retention. The study concludes that integrating video storytelling strategies into recent curriculum implementation provides an effective digital communication approach for improving audience engagement and supporting adaptive learning and communication practices in contemporary social media environments.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2026-05-24</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ijc.ilearning.co/ATM/article/view/ATM</dc:identifier>
	<dc:identifier>10.33050/atm.v10i2.2637</dc:identifier>
	<dc:source xml:lang="en">APTISI Transactions on Management (ATM); Vol. 10 No. 2 (2026): May; 229-242</dc:source>
	<dc:source xml:lang="id">APTISI Transactions on Management (ATM); Vol 10 No 2 (2026): May; 229-242</dc:source>
	<dc:source>2622-6804</dc:source>
	<dc:source>2622-6812</dc:source>
	<dc:source>10.33050/atm.v10i2</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://ijc.ilearning.co/ATM/article/view/ATM/953</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Aswadi Jaya, Sherli Triandari, Fhia Amelia, Ramzi Zainum Ikhsan, Ariana Delhi, Nuke Puji Lestari Santoso</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>