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Technology Innovation Adoption for Business Performance in the Digital Economy

APTISI Transactions on Management (ATM) · Vol. 10 No. 3 (2026) · hlm. 332–345

DOI
10.33050/atm.v10i3.2644
ISSN
2622-6804, 2622-6812
Terbit
2026-08-26
Penerbit
Pandawan
Bahasa
en
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

The rapid development of the digital economy has encouraged businesses to adopt digital technologies such as digital payment systems, e-commerce platforms, cloud-based management systems, and digital marketing tools. However, many businesses, particularly small and medium-sized enterprises, still face adoption challenges due to limited resources, digital skills, and implementation costs. This study aims to explore how technology innovation adoption influences business performance by examining the experiences, strategies, and challenges of business actors. A descriptive qualitative approach was employed through interviews, observations, and documentation involving business owners, managers, and technology stakeholders. Data were analyzed using data reduction, data display, thematic analysis, and conclusion drawing. The novelty of this study lies in its integrated qualitative perspective that views technology adoption as a multidimensional transformation process. Unlike previous studies that often focus on individual technologies or quantitative relationships, this research examines the combined adoption of multiple digital technologies within a unified framework. The findings show that technology adoption improves operational efficiency, productivity, market expansion, customer engagement, and competitiveness, while organizational readiness and digital capability remain key challenges. The study concludes that successful digital transformation requires alignment between technological readiness, organizational capability, and strategic implementation, providing contextual insights into how integrated digital technologies create business value.

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11 penulis · 27 tautan kepenulisan bersama · 13 lintas organisasi

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  • Universitas Raharja
  • Universitas Muhammadiyah Kendari
  • Sekolah Tinggi Ilmu Ekonomi Yasa Anggana
  • Padjadjaran University
  • Universitas Sebelas April
  • Universitas Muhammadiyah Jember
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
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Rekan penulisOrganisasiArtikel bersama
Qurotul AiniUniversitas Raharja2
Azwani AuliaPadjadjaran University1
Suca RusdianSekolah Tinggi Ilmu Ekonomi Yasa Anggana1
Archa EricaAfiliasi tidak diketahui1
Untung RahardjaUniversitas Raharja1
Dwi Ardika CahyonoUniversitas Muhammadiyah Jember1
Paroli ParoliUniversitas Sebelas April1
Jonathan ParkerAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://ijc.ilearning.co/ATM/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Technology Innovation Adoption for Business Performance in the Digital Economy</dc:title>
	<dc:creator xml:lang="en">Mustam, Mustam</dc:creator>
	<dc:creator xml:lang="en">Rizky, Agung</dc:creator>
	<dc:creator xml:lang="en">Edwards, John</dc:creator>
	<dc:subject xml:lang="en">Technology Innovation Adoption</dc:subject>
	<dc:subject xml:lang="en">Digital Economy</dc:subject>
	<dc:subject xml:lang="en">Business Performance</dc:subject>
	<dc:subject xml:lang="en">Digital Transformation</dc:subject>
	<dc:description xml:lang="en">The rapid development of the digital economy has encouraged businesses to adopt digital technologies such as digital payment systems, e-commerce platforms, cloud-based management systems, and digital marketing tools. However, many businesses, particularly small and medium-sized enterprises, still face adoption challenges due to limited resources, digital skills, and implementation costs. This study aims to explore how technology innovation adoption influences business performance by examining the experiences, strategies, and challenges of business actors. A descriptive qualitative approach was employed through interviews, observations, and documentation involving business owners, managers, and technology stakeholders. Data were analyzed using data reduction, data display, thematic analysis, and conclusion drawing. The novelty of this study lies in its integrated qualitative perspective that views technology adoption as a multidimensional transformation process. Unlike previous studies that often focus on individual technologies or quantitative relationships, this research examines the combined adoption of multiple digital technologies within a unified framework. The findings show that technology adoption improves operational efficiency, productivity, market expansion, customer engagement, and competitiveness, while organizational readiness and digital capability remain key challenges. The study concludes that successful digital transformation requires alignment between technological readiness, organizational capability, and strategic implementation, providing contextual insights into how integrated digital technologies create business value.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2026-08-26</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ijc.ilearning.co/ATM/article/view/2644</dc:identifier>
	<dc:identifier>10.33050/atm.v10i3.2644</dc:identifier>
	<dc:source xml:lang="en">APTISI Transactions on Management (ATM); Vol. 10 No. 3 (2026): September; 332-345</dc:source>
	<dc:source xml:lang="id">APTISI Transactions on Management (ATM); Vol 10 No 3 (2026): September; 332-345</dc:source>
	<dc:source>2622-6804</dc:source>
	<dc:source>2622-6812</dc:source>
	<dc:source>10.33050/3j2htb49</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://ijc.ilearning.co/ATM/article/view/2644/973</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Mustam Mustam, Agung Rizky, John Edwards</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>