How False Advertising Victims’ Experiences Define Their Online Purchase Decision in Fashion Product? - Comparison between Generations

Muhammad. M Hakim; Sutarmin; Sugiyanto; Wiwik Budiarti

doi:10.15294/jdm.v15i2.10568

Jurnal

How False Advertising Victims’ Experiences Define Their Online Purchase Decision in Fashion Product? - Comparison between Generations

Jurnal Dinamika Manajemen · Vol. 15 No. 2 (2024) · hlm. 250–268

DOI: 10.15294/jdm.v15i2.10568
ISSN: 2337-5434
Terbit: 2024-09-30
Penerbit: Universitas Negeri Semarang
Bahasa: eng

Abstrak

This research aimed to analyze how the experiences of victims of false advertising in the fashion industry can influence their behavior in online purchasing decisions. This research used quantitative research, which is based on the positivism paradigm. Research data was obtained from consumers in the fashion industry in Indonesia who had experienced advertising fraud, with a sample size of 200 respondents. Research data was then analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with a moderation model. This research also compared the purchasing decision behavior of each generation as control variables. The results of the analysis showed that: exposure to false advertising and perceived risk do not have a significant influence on purchasingdecisions, both in model one and model two, hedonism and impulsive buying behavior have a significant influence on purchase decision, both in model one and two, hedonism and impulsive buying behavior are neither able to strengthen nor weaken the influence of exposure to false advertising and perceived risk on purchase decision, both models and all control variables consisting of age generation, gender and marital status do not havea significant influence on purchase decision.

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20 penulis · 42 tautan kepenulisan bersama · 5 lintas organisasi

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State University of Semarang
Universitas Dr. Soetomo
Bethesda Hospital
Universitas Negeri Surabaya
Sekolah Tinggi Ilmu Ekonomi GICI
The University of Queensland
Binus University
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Tampilkan sebagai tabel

Rekan penulis	Organisasi	Artikel bersama
Putut Marwoto	State University of Semarang	1
Budi Astuti	Afiliasi tidak diketahui	1
Sugianto	Bethesda Hospital	1
Secho Nur Faizah	Afiliasi tidak diketahui	1
Rina Widyawati	Afiliasi tidak diketahui	1
Tahlili Nur Aini	Afiliasi tidak diketahui	1
Gaguk Tri Prasetyo	Universitas Negeri Surabaya	1
Joko Setiawan	Sekolah Tinggi Ilmu Ekonomi GICI	1
Supartono -	Afiliasi tidak diketahui	1
A. O. Y Narottama	Afiliasi tidak diketahui	1
Bhekti Kumorowati	State University of Semarang	1
Suharto Linuwih	State University of Semarang	1
Irsyam Farih Alfian	State University of Semarang	1
. Supriyadi	The University of Queensland	1
Arie Mudiarto	Afiliasi tidak diketahui	1
Ditdit Nugeraha Utama	Binus University	1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jdm/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.

Metadata asli (oai_dc)

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	<dc:title xml:lang="en">How False Advertising Victims’ Experiences Define Their Online Purchase Decision in Fashion Product? - Comparison between Generations</dc:title>
	<dc:creator xml:lang="en">Muhammad. M Hakim</dc:creator>
	<dc:creator xml:lang="en">Sutarmin</dc:creator>
	<dc:creator xml:lang="en">Sugiyanto</dc:creator>
	<dc:creator xml:lang="en">Wiwik Budiarti</dc:creator>
	<dc:subject xml:lang="en">False Advertising Victim</dc:subject>
	<dc:subject xml:lang="en">Hedonism</dc:subject>
	<dc:subject xml:lang="en">Impulsive Buying  Behavior</dc:subject>
	<dc:subject xml:lang="en">Perceived Risk</dc:subject>
	<dc:subject xml:lang="en">Purchase Decision</dc:subject>
	<dc:description xml:lang="en">This research aimed to analyze how the experiences of victims of false advertising in the fashion industry can influence their behavior in online purchasing decisions. This research used quantitative research, which is based on the positivism paradigm. Research data was obtained from consumers in the fashion industry in Indonesia who had experienced advertising fraud, with a sample size of 200 respondents. Research data was then analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with a moderation model. This research also compared the purchasing decision behavior of each generation as control variables. The results of the analysis showed that: exposure to false advertising and perceived risk do not have a significant influence on purchasingdecisions, both in model one and model two, hedonism and impulsive buying behavior have a significant influence on purchase decision, both in model one and two, hedonism and impulsive buying behavior are neither able to strengthen nor weaken the influence of exposure to false advertising and perceived risk on purchase decision, both models and all control variables consisting of age generation, gender and marital status do not havea significant influence on purchase decision.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-09-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jdm/article/view/10568</dc:identifier>
	<dc:identifier>10.15294/jdm.v15i2.10568</dc:identifier>
	<dc:source xml:lang="en">Jurnal Dinamika Manajemen; Vol. 15 No. 2 (2024): September; 250-268</dc:source>
	<dc:source>2337-5434</dc:source>
	<dc:source>10.15294/jdm.v15i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jdm/article/view/10568/1576</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 JDM (Jurnal Dinamika Manajemen)</dc:rights>
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