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The Influence Of Electronic Word Of Mouth (eWOM), Celebrity Worship, And Paylater Features On Purchase Decisions With Consumptive Behavior As An Intervening Variable Among Korean Pop Fans

Journal of Economic Education · Vol. 14 No. 2 (2025) · hlm. 196–209

DOI
10.15294/jeec.v14i2.29406
ISSN
2301-7341
Terbit
2025-12-15
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study investigates the determinants of purchasing decisions among teenage Korean-pop fans in Semarang City, highlighting the role of consumer behavior as a mediating variable. Understanding this phenomenon is increasingly important as the rapid growth of fan-based consumption has become a significant driver of youth spending patterns and a relevant topic in contemporary consumer behavior research. The variables examined include electronic word of mouth, celebrity worship, and pay later features. A quantitative approach was employed with 100 respondents selected through consecutive sampling to capture active consumers within a specific time frame. Data were collected using validated and reliable questionnaires and analyzed using multiple linear regression and the Sobel test, methods deemed appropriate for identifying both direct and mediating effects. The findings show that electronic word of mouth, celebrity worship, and pay later features positively and significantly influence purchasing decisions, with consumer behavior serving as an effective mediating factor. Practically, the findings guide marketers in targeting youth through digital and financial features, while scientifically they advance a mediation model that integrates psychological and financial determinants of fan-based purchasing behavior.

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  • State University of Semarang
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Rekan penulisOrganisasiArtikel bersama
Rusdarti RusdartiAfiliasi tidak diketahui3
Heri YantoAfiliasi tidak diketahui3
Nina OktarinaAfiliasi tidak diketahui2
Amin PujiatiAfiliasi tidak diketahui2
Nina FarlianaState University of Semarang1
Nina OktarinaState University of Semarang1
Amin YusufAfiliasi tidak diketahui1
Ardea Yoga Oktarya GammaAfiliasi tidak diketahui1
Desy Ayu SafitriAfiliasi tidak diketahui1
Wijang SakitriAfiliasi tidak diketahui1
WidiyantoAfiliasi tidak diketahui1
Vini Wiratno PutriAfiliasi tidak diketahui1
Angga Pandu WijayaAfiliasi tidak diketahui1
Irnin Miladdyan AiryqAfiliasi tidak diketahui1
Rini Setyo WitiastutiAfiliasi tidak diketahui1
Inaya Sari MelatiState University of Semarang1
Via AmaliaAfiliasi tidak diketahui1
kris Brantas AbiprayuAfiliasi tidak diketahui1
Muhammad Ihlashul’ AmalAfiliasi tidak diketahui1
Fathimatuz ZahroAfiliasi tidak diketahui1
Zulnaidi YaacobAfiliasi tidak diketahui1
Euis SolihaAfiliasi tidak diketahui1
Sugiyo -Afiliasi tidak diketahui1
Saleh RusmanAfiliasi tidak diketahui1
Jarot Tri Bowo SantosoAfiliasi tidak diketahui1
Ichtiar Adhi FauziAfiliasi tidak diketahui1
Sri LiawatiAfiliasi tidak diketahui1
Candra Kusuma NurrahmanAfiliasi tidak diketahui1
Irfatur RosyadaAfiliasi tidak diketahui1
Wikan Nur WijayantoAfiliasi tidak diketahui1
Euis Rachmawati AzizahAfiliasi tidak diketahui1
Amir MahmudAfiliasi tidak diketahui1
Zalma Niendya PangestikaAfiliasi tidak diketahui1
Ika Prima MelyanaAfiliasi tidak diketahui1
Sunarto .Afiliasi tidak diketahui1
Idhar -Afiliasi tidak diketahui1
Elsa PuspasariAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jeec/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">The Influence Of Electronic Word Of Mouth (eWOM), Celebrity Worship, And Paylater Features On Purchase Decisions With Consumptive Behavior As An Intervening Variable Among Korean Pop Fans</dc:title>
	<dc:creator xml:lang="en">Hafizhah Zahra Farhani</dc:creator>
	<dc:creator xml:lang="en">Rusdarti</dc:creator>
	<dc:creator xml:lang="en">Prihandono, Dorojatun</dc:creator>
	<dc:subject xml:lang="en">Electronic word of mouth</dc:subject>
	<dc:subject xml:lang="en">Celebrity  worship</dc:subject>
	<dc:subject xml:lang="en">Paylater</dc:subject>
	<dc:subject xml:lang="en">Buying Decision</dc:subject>
	<dc:subject xml:lang="en">Consumer Behavior</dc:subject>
	<dc:description xml:lang="en">This study investigates the determinants of purchasing decisions among teenage Korean-pop fans in Semarang City, highlighting the role of consumer behavior as a mediating variable. Understanding this phenomenon is increasingly important as the rapid growth of fan-based consumption has become a significant driver of youth spending patterns and a relevant topic in contemporary consumer behavior research. The variables examined include electronic word of mouth, celebrity worship, and pay later features. A quantitative approach was employed with 100 respondents selected through consecutive sampling to capture active consumers within a specific time frame. Data were collected using validated and reliable questionnaires and analyzed using multiple linear regression and the Sobel test, methods deemed appropriate for identifying both direct and mediating effects. The findings show that electronic word of mouth, celebrity worship, and pay later features positively and significantly influence purchasing decisions, with consumer behavior serving as an effective mediating factor. Practically, the findings guide marketers in targeting youth through digital and financial features, while scientifically they advance a mediation model that integrates psychological and financial determinants of fan-based purchasing behavior.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-12-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jeec/article/view/29406</dc:identifier>
	<dc:identifier>10.15294/jeec.v14i2.29406</dc:identifier>
	<dc:source xml:lang="en">Journal of Economic Education; Vol. 14 No. 2 (2025): December 2025; 196 - 209</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v14i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jeec/article/view/29406/7500</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Journal of Economic Education</dc:rights>
</oai_dc:dc>