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Pendampingan Pemasaran Digital Branding Bagi UMKM Di Desa Candi Kecamatan Bandungan Kabupaten Semarang

Jurnal Bina Desa · Vol. 8 No. 1 (2026) · hlm. 144–155

DOI
10.15294/jurnalbinadesa.v8i1.12661
ISSN
2775-4375, 2715-6311
Terbit
2026-02-08
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

UNNES GIAT is a student activity in implementing Pancasila in the community. This activity is focused on solving problems in the economic field related to MSMEs in villages that play a major role in driving village economic growth. The challenge faced is the difficulty of competing with business actors who are more adaptive to digital technology. The purpose of this community service is as a step in improving the skills and awareness of MSME actors, especially the use of digital branding as a medium to increase product existence and sales. The method of service is door to door assistance to business actors starting from June 26 - August 17, 2024 to six business actors, namely Arjuna Craft, Lidia Snack amp; Snack, Rumah Dessert, Nindya Florist, D'Yahya Snack, and Dapur Putri Shima so that the resulting logo, google maps, linktree, and social media for the six MSMEs based on the needs of each business. Digital Branding can help businesses expand market reach, increase operational efficiency, and simplify the marketing process.

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  • State University of Semarang
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Retno Sri IswariState University of Semarang3
Krispinus Kedati PukanState University of Semarang2
Bambang Eko SusiloState University of Semarang2
Trida Ridho FarizState University of Semarang2
Aditya MariantiState University of Semarang2
M. Faris Al HakimState University of Semarang2
Siti WahyuniState University of Semarang2
Virgania SariState University of Semarang2
Saiful RidloState University of Semarang2
Novi Ratna DewiState University of Semarang2
Lutfia Nur HadiyantiState University of Semarang2
Ning SetiatiState University of Semarang2
Siti Harnina BintariState University of Semarang2
Dwi Puji HayatiState University of Semarang2
Sigit SaptonoState University of Semarang1
Wiwi IsnaeniState University of Semarang1
Nugroho Edi KartijonoState University of Semarang1
Nuni WidiartiState University of Semarang1
Faith Miftah MaulanaState University of Semarang1
Nuni WidiartiState University of Semarang1
Karista Gadis SetiyandaState University of Semarang1
Sri NgabektiState University of Semarang1
Risa Dwita HardiantiState University of Semarang1
Kartika WidyaningrumState University of Semarang1
SumardaniAfiliasi tidak diketahui1
Irfan Ihza WardanaState University of Semarang1
WulandariAfiliasi tidak diketahui1
SuharniAfiliasi tidak diketahui1
Aditya MariantiState University of Semarang1
Roswita Asmara BeningAfiliasi tidak diketahui1
Achmad Sabiliriski IshariAfiliasi tidak diketahui1
Vonny Amanda PutriAfiliasi tidak diketahui1
Siti Nur Fathimatuz ZahraState University of Semarang1
Sri KhanifahAfiliasi tidak diketahui1
Tri NovanaAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jurnalbinadesa/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Pendampingan Pemasaran Digital Branding Bagi UMKM Di Desa Candi Kecamatan Bandungan Kabupaten Semarang</dc:title>
	<dc:creator xml:lang="en">Sri Sukaesih</dc:creator>
	<dc:creator xml:lang="en">Festy Afifa Afra Maurellita</dc:creator>
	<dc:creator xml:lang="en">Rohmiyati, Evi</dc:creator>
	<dc:creator xml:lang="en">Chintya Asti Halizha</dc:creator>
	<dc:creator xml:lang="en">Misael Vicels Ve</dc:creator>
	<dc:subject xml:lang="en">UMKM, Village Potential, Digital Branding, UNNES GIAT</dc:subject>
	<dc:description xml:lang="en">UNNES GIAT is a student activity in implementing Pancasila in the community. This activity is focused on solving problems in the economic field related to MSMEs in villages that play a major role in driving village economic growth. The challenge faced is the difficulty of competing with business actors who are more adaptive to digital technology. The purpose of this community service is as a step in improving the skills and awareness of MSME actors, especially the use of digital branding as a medium to increase product existence and sales. The method of service is door to door assistance to business actors starting from June 26 - August 17, 2024 to six business actors, namely Arjuna Craft, Lidia Snack amp; Snack, Rumah Dessert, Nindya Florist, D'Yahya Snack, and Dapur Putri Shima so that the resulting logo, google maps, linktree, and social media for the six MSMEs based on the needs of each business. Digital Branding can help businesses expand market reach, increase operational efficiency, and simplify the marketing process. </dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2026-02-08</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jurnalbinadesa/article/view/12661</dc:identifier>
	<dc:identifier>10.15294/jurnalbinadesa.v8i1.12661</dc:identifier>
	<dc:source xml:lang="en">Jurnal Bina Desa; Vol. 8 No. 1 (2026): Vol 8 No 1 (2026); 144-155</dc:source>
	<dc:source>2775-4375</dc:source>
	<dc:source>2715-6311</dc:source>
	<dc:source>10.15294/jurnalbinadesa.v8i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jurnalbinadesa/article/view/12661/8422</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Jurnal Bina Desa</dc:rights>
</oai_dc:dc>