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Pemberdayaan Wanita Melalui Pengembangan Ekonomi Kreatif dan Digital Marketing di Desa Sojomerto

Jurnal Bina Desa · Vol. 8 No. 2 (2026) · hlm. 197–205

DOI
10.15294/jurnalbinadesa.v8i2.13053
ISSN
2775-4375, 2715-6311
Terbit
2026-06-30
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

Community service “Women Empowerment through Creative Economy Development and Digital Marketing in Sojomerto Village” was carried out by the UNNES Giat 9 Team as part of the Semarang State University MBKM program. This activity aims to improve the understanding and skills of women's groups in Sojomerto Village about creative economy and digital marketing. The methods used include initial observation, socialization, mentoring and training in vegetable bouquet making, and evaluation. The results showed an increase in community awareness about the potential of the creative economy and the use of digital marketing to expand market share. The implementation of activities included making a vegetable bouquet that was exhibited at the Reban Expo, demonstrating the practical application of the knowledge gained. This service contributes to local economic development and women empowerment in Sojomerto Village.

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  • Universitas Halu Oleo
  • State University of Semarang
  • University of Miyazaki
  • Universitas Sulawesi Tenggara
  • Universitas Papua
  • Lambung Mangkurat University
  • University of Pembangunan Nasional Veteran Jawa Timur
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Budi Eka NurcahyaAfiliasi tidak diketahui4
Yahya Nur IfrizaState University of Semarang3
Zaenuri ZaenuriState University of Semarang2
Baru SadarunUniversitas Halu Oleo2
Muhammad RamliUniversitas Halu Oleo2
Arif WidiyatmokoState University of Semarang1
Daiki NakamuraUniversity of Miyazaki1
Asri DjauharUniversitas Sulawesi Tenggara1
Nasir Andi BasoAfiliasi tidak diketahui1
A. Ginong PratikinoUniversitas Halu Oleo1
Muhammad Trial Fiar ErawanUniversitas Halu Oleo1
Arwan Arif RahmanUniversitas Halu Oleo1
Duaitd KolibongsoUniversitas Papua1
Adi Imam WahyudiUniversitas Halu Oleo1
Sjamsu Alam LawelleAfiliasi tidak diketahui1
Sarini YusufUniversitas Halu Oleo1
Faisal FaisalLambung Mangkurat University1
Hardiana HardianaAfiliasi tidak diketahui1
Ira IraAfiliasi tidak diketahui1
Yuslan YuslanAfiliasi tidak diketahui1
La Ode MusniUniversitas Halu Oleo1
Anung WijayaUniversitas Halu Oleo1
Ishaq WarsandiUniversitas Halu Oleo1
Baso AmrullahAfiliasi tidak diketahui1
Jupri JupriAfiliasi tidak diketahui1
Indri Maharani TenriabengAfiliasi tidak diketahui1
Muhammad Ahmi HuseinUniversity of Pembangunan Nasional Veteran Jawa Timur1
Rizal RusmanAfiliasi tidak diketahui1
Dewi KresnasariAfiliasi tidak diketahui1
Arbi Mei GitaramaAfiliasi tidak diketahui1
Riska Nur AmeliaUniversitas Halu Oleo1
Sudarmin SudarminAfiliasi tidak diketahui1
Yosephine Debbie DamayantiAfiliasi tidak diketahui1
Rr. Sri Endang PujiastutiAfiliasi tidak diketahui1
Afan Ismi FauzanAfiliasi tidak diketahui1
Yusuf Wisnu MandayaAfiliasi tidak diketahui1
Gideon Ramot Aprilliano PanjaitanAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jurnalbinadesa/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Pemberdayaan Wanita Melalui Pengembangan Ekonomi Kreatif dan Digital Marketing di Desa Sojomerto</dc:title>
	<dc:creator xml:lang="en">Adhi, M Aryono </dc:creator>
	<dc:creator xml:lang="en">Rafael Surya Adi Pamungkas</dc:creator>
	<dc:creator xml:lang="en">Subhan, Subhan</dc:creator>
	<dc:subject xml:lang="en">Woman Empowerment, Creative Economy, Digital Marketing</dc:subject>
	<dc:description xml:lang="en"> Community service “Women Empowerment through Creative Economy Development and Digital Marketing in Sojomerto Village” was carried out by the UNNES Giat 9 Team as part of the Semarang State University MBKM program. This activity aims to improve the understanding and skills of women's groups in Sojomerto Village about creative economy and digital marketing. The methods used include initial observation, socialization, mentoring and training in vegetable bouquet making, and evaluation. The results showed an increase in community awareness about the potential of the creative economy and the use of digital marketing to expand market share. The implementation of activities included making a vegetable bouquet that was exhibited at the Reban Expo, demonstrating the practical application of the knowledge gained. This service contributes to local economic development and women empowerment in Sojomerto Village. </dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2026-06-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jurnalbinadesa/article/view/13053</dc:identifier>
	<dc:identifier>10.15294/jurnalbinadesa.v8i2.13053</dc:identifier>
	<dc:source xml:lang="en">Jurnal Bina Desa; Vol. 8 No. 2 (2026): Vol 8 No 2 (2026);  197-205 </dc:source>
	<dc:source>2775-4375</dc:source>
	<dc:source>2715-6311</dc:source>
	<dc:source>10.15294/jurnalbinadesa.v8i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jurnalbinadesa/article/view/13053/10413</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Jurnal Bina Desa</dc:rights>
</oai_dc:dc>