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Influence Lifestyle, Consumer Ethnocentrism, Product Quality on Purchase Decision through Purchase Intention

Management Analysis Journal · Vol. 8 No. 1 (2019) · hlm. 25–38

DOI
10.15294/maj.v8i1.26057
ISSN
2502-1451, 2252-6552
Terbit
2019-03-10
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The basic marketing strategy of a company is studying consumer behavior include consumer decision-making process. Before the advent of consumer purchasing decisions has an interest first. This study aimed to examine the direct and indirect effects of lifestyle, consumer ethnocentrism, product quality, and purchase intention as an intervening variable in the purchase decision. The population this research that consumers Batik Unggul Jaya in Kota Pekalongan. The total sample of 116 respondents with purposive sampling technique through a Likert scale questionnaire. Analysis of data using descriptive percentage and path analysis, The results showed that lifestyle has a significant positive effect on purchase decision, customers ethnocentrism has a significant positive effect on purchase decision, product quality has a significant positive effect on purchase decision, and purchase intention have a significant positive effect on purchase decision, as well as the mediating influence of lifestyle, consumer ethnocentrism, and product quality of the purchase decision.

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  • State University of Semarang
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
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Rekan penulisOrganisasiArtikel bersama
Heri YantoState University of Semarang2
Rusdarti RusdartiAfiliasi tidak diketahui2
Vini Wiratno PutriState University of Semarang1
Angga Pandu WijayaState University of Semarang1
Irnin Miladdyan AiryqState University of Semarang1
Rini Setyo WitiastutiState University of Semarang1
RusdartiState University of Semarang1
Hafizhah Zahra FarhaniAfiliasi tidak diketahui1
Elsa PuspasariAfiliasi tidak diketahui1
Umam Aries SetiawanAfiliasi tidak diketahui1
Roudhotul JannahAfiliasi tidak diketahui1
Reda PrasetyaAfiliasi tidak diketahui1
Novi ErnawatiAfiliasi tidak diketahui1
Wahyu Eka WingsatiAfiliasi tidak diketahui1
Kuswanti KuswantiAfiliasi tidak diketahui1
David FirmansyahState University of Semarang1
Yogi SaputroAfiliasi tidak diketahui1
Muhammad Zaenal AryiantoAfiliasi tidak diketahui1
Lailatul MaqhfirohAfiliasi tidak diketahui1
Helmi SofianaAfiliasi tidak diketahui1
Yenny KurniawatiAfiliasi tidak diketahui1
Bella Cahyu SernandaAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Influence Lifestyle, Consumer Ethnocentrism, Product Quality on Purchase Decision through Purchase Intention</dc:title>
	<dc:creator>Amri, Sirly</dc:creator>
	<dc:creator>Prihandono, Dorojatun</dc:creator>
	<dc:description xml:lang="en-US">The basic marketing strategy of a company is studying consumer behavior include consumer decision-making process. Before the advent of consumer purchasing decisions has an interest first. This study aimed to examine the direct and indirect effects of lifestyle, consumer ethnocentrism, product quality, and purchase intention as an intervening variable in the purchase decision. The population this research that consumers Batik Unggul Jaya in Kota Pekalongan. The total sample of 116 respondents with purposive sampling technique through a Likert scale questionnaire. Analysis of data using descriptive percentage and path analysis, The results showed that lifestyle has a significant positive effect on purchase decision, customers ethnocentrism has a significant positive effect on purchase decision, product quality has a significant positive effect on purchase decision, and purchase intention have a significant positive effect on purchase decision, as well as the mediating influence of lifestyle, consumer ethnocentrism, and product quality of the purchase decision.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2019-03-10</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/26057</dc:identifier>
	<dc:identifier>10.15294/maj.v8i1.26057</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 8 No 1 (2019): Management Analysis Journal; 25-38</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v8i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/26057/13734</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Management Analysis Journal</dc:rights>
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