Melola Discovery

← Melola Discovery

Jurnal

The Role of Time Availability in Moderating Hedonic Shopping Motivation toward Impulse Buying of Consumer Online at Harbolnas's Event

Management Analysis Journal · Vol. 8 No. 2 (2019) · hlm. 135–145

DOI
10.15294/maj.v8i2.26310
ISSN
2502-1451, 2252-6552
Terbit
2019-06-20
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study aims to examine the influences of hedonic shopping motivation toward online impulse buying on online customers online shop at Harbolnas event which time availability as moderating variable. Hedonic shopping motivation in this research are categorized into five categories whice are adventure shopping, social shopping, relaxation shopping, idea shopping and value shopping. The object of this study is customer online shop who were followed and bought product on Harbolnas event. This method of this study is quantitative research by using survey, with the sample size of one hundred and ten people who often make online purchase on Harbolnas event. The technique for sample selection is using non probability sampling with the type of purposive sampling. The data were collected by using questionnare with Likert scale. The method for data analysis is SEM ( Structual Equation Modeling) with PLS ( Partial Least Square). The results showed that hedonic shopping motivation has positive and significant influence toward impulse buying. However adventure shopping, social shopping and idea shopping has negative and not significant influence toward impulse buying. Time availability has not moderated relation between hedonic shopping motivation toward impulse buying.

Jaringan kolaborasi para penulis

40 penulis · 69 tautan kepenulisan bersama

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • University of Pembangunan Nasional Veteran Jawa Timur
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Rusdarti RusdartiAfiliasi tidak diketahui3
Heri YantoAfiliasi tidak diketahui3
Amin YusufAfiliasi tidak diketahui1
Ardea Yoga Oktarya GammaAfiliasi tidak diketahui1
Vini Wiratno PutriAfiliasi tidak diketahui1
Angga Pandu WijayaAfiliasi tidak diketahui1
Irnin Miladdyan AiryqAfiliasi tidak diketahui1
Rini Setyo WitiastutiAfiliasi tidak diketahui1
kris Brantas AbiprayuAfiliasi tidak diketahui1
Muhammad Ihlashul’ AmalAfiliasi tidak diketahui1
Fathimatuz ZahroAfiliasi tidak diketahui1
Zulnaidi YaacobAfiliasi tidak diketahui1
Euis SolihaAfiliasi tidak diketahui1
Candra Kusuma NurrahmanAfiliasi tidak diketahui1
RusdartiAfiliasi tidak diketahui1
Hafizhah Zahra FarhaniAfiliasi tidak diketahui1
Elsa PuspasariAfiliasi tidak diketahui1
Bayu SetyajiAfiliasi tidak diketahui1
Umam Aries SetiawanAfiliasi tidak diketahui1
Roudhotul JannahAfiliasi tidak diketahui1
Reda PrasetyaAfiliasi tidak diketahui1
Widya PranantaAfiliasi tidak diketahui1
Bogy FebriatmokoAfiliasi tidak diketahui1
Bayu WiratamaAfiliasi tidak diketahui1
Nanang Dwi PraatmanaAfiliasi tidak diketahui1
Novi ErnawatiAfiliasi tidak diketahui1
Wahyu Eka WingsatiAfiliasi tidak diketahui1
Kuswanti KuswantiAfiliasi tidak diketahui1
Nur KhikmahAfiliasi tidak diketahui1
David FirmansyahAfiliasi tidak diketahui1
Yogi SaputroAfiliasi tidak diketahui1
Feni ErmawatiAfiliasi tidak diketahui1
Muhammad Zaenal AryiantoAfiliasi tidak diketahui1
Sirly AmriAfiliasi tidak diketahui1
Helmi SofianaAfiliasi tidak diketahui1
Yenny KurniawatiAfiliasi tidak diketahui1
Nurul FatimahUniversity of Pembangunan Nasional Veteran Jawa Timur1
Bella Cahyu SernandaAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">The Role of Time Availability in Moderating Hedonic Shopping Motivation toward Impulse Buying of Consumer Online at Harbolnas's Event</dc:title>
	<dc:creator>Maqhfiroh, Lailatul</dc:creator>
	<dc:creator>Prihandono, Dorojatun</dc:creator>
	<dc:description xml:lang="en-US">This study aims to examine the influences of hedonic shopping motivation toward online impulse buying on online customers online shop at Harbolnas event which time availability as moderating variable. Hedonic shopping motivation in this research are categorized into five categories whice are adventure shopping, social shopping, relaxation shopping, idea shopping and value shopping. The object of this study is customer online shop who were followed and bought product on Harbolnas event. This method of this study is quantitative research by using survey, with the sample size of one hundred and ten people who often make online purchase on Harbolnas event. The technique for sample selection is using non probability sampling with the type of purposive sampling. The data were collected by using questionnare with Likert scale. The method for data analysis is SEM ( Structual Equation Modeling) with PLS ( Partial Least Square). The results showed that&amp;nbsp; hedonic shopping motivation has positive and significant influence toward impulse buying. However adventure shopping, social shopping and idea shopping has negative and not significant influence toward impulse buying. Time availability has not moderated relation between hedonic shopping motivation toward impulse buying.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2019-06-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/26310</dc:identifier>
	<dc:identifier>10.15294/maj.v8i2.26310</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 8 No 2 (2019): Management Analysis Journal; 135-145</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v8i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/26310/14412</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Management Analysis Journal</dc:rights>
</oai_dc:dc>