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The Influence of Perceived Ease of Use and Service Quality on Purchase Decision Through Trust: Study on Grab Food Service Users in Central Java

Management Analysis Journal · Vol. 11 No. 4 (2023) · hlm. 418–426

DOI
10.15294/maj.v11i4.66124
ISSN
2502-1451, 2252-6552
Terbit
2023-02-23
Penerbit
Universitas Negeri Semarang

Abstrak

This study aims to determine the effect of perceived ease of use and service quality on purchase decisions with trust as the intervening variable. The sampling technique used was nonprobability sampling, namely purposive sampling with a total sample of 100 respondents. The data analysis technique used in this study is Partial Least Square – Structural Equation Modeling (PLS-SEM) analysis. This analysis technique can determine the simultaneous linear relationship between research variables and latent variables. The results showed that perceived ease of use has a significant positive effect on purchase decisions. However, service quality has no significant positive effect on purchase decision. The variables perceived ease of use and service quality have a significant positive effect on trust. Then, the trust variable can positively and significantly mediate perceived of use and service quality on purchase decisions.

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  • State University of Semarang
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Rekan penulisOrganisasiArtikel bersama
Sri WartiniState University of Semarang1
Muthiia FaatinAfiliasi tidak diketahui1
Vini Wiratno PutriState University of Semarang1
Syarifah SyarifahAfiliasi tidak diketahui1
Najwa NaswitaAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The Influence of Perceived Ease of Use and Service Quality on Purchase Decision Through Trust: Study on Grab Food Service Users in Central Java</dc:title>
	<dc:creator>Sutrasmawati, R.R Endang</dc:creator>
	<dc:creator>Rahaji, Dodi Slamet</dc:creator>
	<dc:description xml:lang="en-US">This study aims to determine the effect of perceived ease of use and service quality on purchase decisions with trust as the intervening variable. The sampling technique used was nonprobability sampling, namely purposive sampling with a total sample of 100 respondents . The data analysis technique used in this study is Partial Least Square – Structural Equation Modeling (PLS-SEM) analysis. This analysis technique can determine the simultaneous linear relationship between research variables and latent variables. The results showed that perceived ease of use has a significant positive effect on purchase decisions. However, service quality has no significant positive effect on purchase decision. The variables perceived ease of use and service quality have a significant positive effect on trust. Then, the trust variable can positively and significantly mediate perceived of use and service quality on purchase decisions.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2023-02-23</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/66124</dc:identifier>
	<dc:identifier>10.15294/maj.v11i4.66124</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 11 No 4 (2022): Management Analysis Journal; 418-426</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v11i4</dc:source>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Management Analysis Journal</dc:rights>
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