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Unit of Expression in Land and House Sale Ads on Facebook social media

Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia · Vol. 12 No. 3 (2023) · hlm. 295–304

DOI
10.15294/seloka.v12i1.71686
ISSN
2502-4493, 2301-6744
Terbit
2023-12-30
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study discusses communication carried out in the realm of trade; one form of communication is advertising. The purpose of this study is to find various forms, meanings, and functions of units of expression in advertisements for buying and selling land and houses on Facebook social media. The method used is the listening method with free listening techniques, proficient involvement and recording techniques. The results of this study are units of expression for advertising the sale and purchase of land and houses in the form of forms consisting of words, phrases, abbreviations, acronyms, and reduplication. Furthermore, the meaning of the unit of expression for advertising the sale and purchase of land and houses consists of lexical meaning and grammatical meaning. Then, the function of the unit of expression for buying and selling land and houses consisting of aesthetic functions, directive functions, and informational functions. In advertisements for the purchase and sale of real estate and homes, the aesthetic function is employed as an attraction or as a supporting element to draw in prospective purchasers. Advertisements for buying and selling land and homes use the directive function to entice potential customers to visit marketing galleries and persuade them to make a purchase. When a product or service is advertised, the informational function is utilized to inform potential customers of its benefits. The findings of this study are hoped to aid in the growth of semantic science, particularly in the investigation of language form, meaning, and function.

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  • State University of Semarang
  • Universitas Airlangga
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Rekan penulisOrganisasiArtikel bersama
Hari Bakti MardikantoroAfiliasi tidak diketahui9
Haryadi HaryadiState University of Semarang6
Ida ZulaehaAfiliasi tidak diketahui5
Bernadus Wahyudi Joko SantosoAfiliasi tidak diketahui4
Agus NuryatinAfiliasi tidak diketahui3
Fathur RokhmanState University of Semarang3
Rahayu PristiwatiAfiliasi tidak diketahui2
Tommi YuniawanAfiliasi tidak diketahui2
Teguh SupriyantoAfiliasi tidak diketahui2
Litasari WidianingsihAfiliasi tidak diketahui1
Widyanto WidyantoAfiliasi tidak diketahui1
Tri MulyonoAfiliasi tidak diketahui1
Suminto A SayutiAfiliasi tidak diketahui1
Astuty AstutyAfiliasi tidak diketahui1
Mimi MulyaniAfiliasi tidak diketahui1
Edi Astini Su’udiAfiliasi tidak diketahui1
Ety SyarifahAfiliasi tidak diketahui1
Herman J.WaluyoAfiliasi tidak diketahui1
Hari Bakti MardikantoroAfiliasi tidak diketahui1
Heri YantoState University of Semarang1
Suwito Eko PramonoAfiliasi tidak diketahui1
Ahmad HariyadiAfiliasi tidak diketahui1
Fathur RahmanState University of Semarang1
Samsudi SamsudiAfiliasi tidak diketahui1
Achmad Rifai RC.Afiliasi tidak diketahui1
Heru DwijatmikoAfiliasi tidak diketahui1
Subyantoro SubyantoroAfiliasi tidak diketahui1
Heniningsih HeniningsihAfiliasi tidak diketahui1
Diah Ayu WulandariUniversitas Airlangga1
Naili RohmahAfiliasi tidak diketahui1
Achmad Rifa’iAfiliasi tidak diketahui1
Awalya AwalyaAfiliasi tidak diketahui1
Sofia MafazaAfiliasi tidak diketahui1
Yuli UtantoAfiliasi tidak diketahui1
Betty Tri PamungkasAfiliasi tidak diketahui1
Sigit SaptonoState University of Semarang1
Anna Ardiyani MusriyonoAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/seloka/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Unit of Expression in Land and House Sale Ads on Facebook social media</dc:title>
	<dc:creator>Sudiyati, Citra Amelia</dc:creator>
	<dc:creator>Rustono, Rustono</dc:creator>
	<dc:creator>Baehaqie, Imam</dc:creator>
	<dc:description xml:lang="en-US">This study discusses communication carried out in the realm of trade; one form of communication is advertising. The purpose of this study is to find various forms, meanings, and functions of units of expression in advertisements for buying and selling land and houses on Facebook social media. The method used is the listening method with free listening techniques, proficient involvement and recording techniques. The results of this study are units of expression for advertising the sale and purchase of land and houses in the form of forms consisting of words, phrases, abbreviations, acronyms, and reduplication. Furthermore, the meaning of the unit of expression for advertising the sale and purchase of land and houses consists of lexical meaning and grammatical meaning. Then, the function of the unit of expression for buying and selling land and houses consisting of aesthetic functions, directive functions, and informational functions. In advertisements for the purchase and sale of real estate and homes, the aesthetic function is employed as an attraction or as a supporting element to draw in prospective purchasers. Advertisements for buying and selling land and homes use the directive function to entice potential customers to visit marketing galleries and persuade them to make a purchase. When a product or service is advertised, the informational function is utilized to inform potential customers of its benefits. The findings of this study are hoped to aid in the growth of semantic science, particularly in the investigation of language form, meaning, and function.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2023-12-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/seloka/article/view/71686</dc:identifier>
	<dc:identifier>10.15294/seloka.v12i1.71686</dc:identifier>
	<dc:source xml:lang="en-US">Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia; Vol 12 No 3 (2023): December 2023; 295-304</dc:source>
	<dc:source>2502-4493</dc:source>
	<dc:source>2301-6744</dc:source>
	<dc:source>10.15294/seloka.v12i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/seloka/article/view/71686/25701</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia</dc:rights>
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