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User Experience Improvement (MSMEs and Buyers) Mobile AR Using Design Thinking Methods

Scientific Journal of Informatics · Vol. 12 No. 2 (2025) · hlm. 235–246

DOI
10.15294/sji.v12i2.24088
ISSN
2407-7658, 2460-0040
Terbit
2025-06-24
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

Purpose: This research aims to improve the User Experience (UX) of Augmented Reality (AR) mobile applications for MSMEs and buyers through the Design Thinking method. This research solves the problem of suboptimal UX in AR-based mobile applications. This study hypothesizes that the application of Design Thinking can result in significant improvements in the UX of AR mobile applications, which is evidenced by an increase in heuristic evaluation scores. Methods: The Design Thinking approach (Empathize, Define, Ideate, Prototype, Test) is implemented. Data were collected through interviews, observations, and heuristic evaluation questionnaires. Result: Initial heuristic testing showed several usability problems in the developed AR mobile applications, such as Help and Documentation (H10), Recognition Rather than Recall (H6), and Error Prevention (H5). After the application of the Design Thinking method and design iteration, the heuristic testing showed that the results of the evaluation comparison before and after the improvement showed a high effectiveness of the corrective actions taken, with an average decrease in severity score of 37% based on the Nielsen scale (0–4), indicating that the most critical and major issues were successfully reduced to cosmetic or minor levels. Novelty: This research contributes in the form of a practical framework to improve the UX of AR mobile applications for MSMEs and buyers by utilizing the Design Thinking method. The results of this research can be a reference for developers in designing user-friendly AR mobile applications.

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  • Diponegoro University
  • University of Indonesia
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Rekan penulisOrganisasiArtikel bersama
Dinar Mutiara Kusumo NugraheniDiponegoro University5
Budi WarsitoDiponegoro University2
R. Rizal IsnantoDiponegoro University2
Wahyul Amien SyafeiDiponegoro University2
Nurhita RahmawatiDiponegoro University2
Rahmat GernowoDiponegoro University1
Naretha Kawadha Pasemah GumayDiponegoro University1
Dania EridaniDiponegoro University1
Muhammad Hafiz TsalavinDiponegoro University1
Fitriana MasrurohDiponegoro University1
Willy Bima AlfajriDiponegoro University1
Yusraka Dimas Al ImanDiponegoro University1
Nitami Lestari PutriDiponegoro University1
Eko Didik WidiantoDiponegoro University1
Gayuh Nurul HudaDiponegoro University1
Farikhin FarikhinDiponegoro University1
Rineka Brylian Akbar SatrianiDiponegoro University1
Rizki Galang RahmadaniDiponegoro University1
Nouvel Izza FardanaDiponegoro University1
Alief Flostyo ZUlfiqor RoshifDiponegoro University1
Hardi SuyitnoAfiliasi tidak diketahui1
Fitri KensiwiAfiliasi tidak diketahui1
Nuzulul Khairu NissaUniversity of Indonesia1
Farikhin FarikhinAfiliasi tidak diketahui1
Retno KusumaningrumDiponegoro University1
Selvi Fitria KhoerunnisaDiponegoro University1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/sji/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">User Experience Improvement (MSMEs and Buyers) Mobile AR Using Design Thinking Methods</dc:title>
	<dc:creator xml:lang="en">Dwiyanasari, Desty</dc:creator>
	<dc:creator xml:lang="en">Nurhayati, Oky Dwi</dc:creator>
	<dc:creator xml:lang="en">Surarso, Bayu</dc:creator>
	<dc:creator xml:lang="en">Nugraheni, Dinar</dc:creator>
	<dc:subject xml:lang="en">Design thinking</dc:subject>
	<dc:subject xml:lang="en">User experience</dc:subject>
	<dc:subject xml:lang="en">Mobile AR</dc:subject>
	<dc:subject xml:lang="en">MSMEs products</dc:subject>
	<dc:subject xml:lang="en">Heuristic evaluation</dc:subject>
	<dc:subject xml:lang="en">Usability</dc:subject>
	<dc:description xml:lang="en">Purpose: This research aims to improve the User Experience (UX) of Augmented Reality (AR) mobile applications for MSMEs and buyers through the Design Thinking method. This research solves the problem of suboptimal UX in AR-based mobile applications. This study hypothesizes that the application of Design Thinking can result in significant improvements in the UX of AR mobile applications, which is evidenced by an increase in heuristic evaluation scores.
Methods: The Design Thinking approach (Empathize, Define, Ideate, Prototype, Test) is implemented. Data were collected through interviews, observations, and heuristic evaluation questionnaires.
Result: Initial heuristic testing showed several usability problems in the developed AR mobile applications, such as Help and Documentation (H10), Recognition Rather than Recall (H6), and Error Prevention (H5). After the application of the Design Thinking method and design iteration, the heuristic testing showed that the results of the evaluation comparison before and after the improvement showed a high effectiveness of the corrective actions taken, with an average decrease in severity score of 37% based on the Nielsen scale (0–4), indicating that the most critical and major issues were successfully reduced to cosmetic or minor levels.
Novelty: This research contributes in the form of a practical framework to improve the UX of AR mobile applications for MSMEs and buyers by utilizing the Design Thinking method. The results of this research can be a reference for developers in designing user-friendly AR mobile applications.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-06-24</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/sji/article/view/24088</dc:identifier>
	<dc:identifier>10.15294/sji.v12i2.24088</dc:identifier>
	<dc:source xml:lang="en">Scientific Journal of Informatics; Vol. 12 No. 2: Regular Issue; 235-246</dc:source>
	<dc:source>2407-7658</dc:source>
	<dc:source>2460-0040</dc:source>
	<dc:source>10.15294/sji.v12i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/sji/article/view/24088/4573</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Scientific Journal of Informatics</dc:rights>
</oai_dc:dc>