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STRATEGI BRANDING DALAM MENINGKATKAN DAYA TARIK SEKOLAH: STUDI KASUS DI SMA NEGERI 3 KOTA JAMBI

Journal of Economic Education · Vol. 3 No. 2 (2024) · hlm. 43–47

DOI
10.22437/jeec.v3i2.39146
ISSN
2964-559X
Terbit
2024-12-19
Penerbit
Fakultas Keguruan dan Ilmu Pendidikan Universitas Jambi
Bahasa
en

Abstrak

School branding is an increasingly important strategy in the context of competitive education, particularly in the digital era. This study aims to explore school branding strategies to enhance the appeal and quality of education, with a case study at SMA Negeri 3 Kota Jambi. Through the implementation of the Kurikulum Merdeka (Freedom Curriculum), which integrates academic and non-academic development, the school has built a positive image that strengthens its reputation and attracts prospective students. The research employs a qualitative approach using in-depth interviews with the vice principal of curriculum and students. The findings reveal that effective branding strategies do not only focus on visual identity but also emphasize educational excellence and collaboration with various stakeholders. These strategies create significant appeal within the community, positioning the school as a leader in the competitive landscape of educational institutions

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Rekan penulisOrganisasiArtikel bersama
SRI WAHYUNIAfiliasi tidak diketahui2
Mariyam MariyamAfiliasi tidak diketahui1
Yuni LisafitriAfiliasi tidak diketahui1
A Musda MappapoleonroAfiliasi tidak diketahui1
Nirwana NirwanaAfiliasi tidak diketahui1
Fadilla UlfahAfiliasi tidak diketahui1
Dwi Rayana SiregarAfiliasi tidak diketahui1
Roza Sri SusantiAfiliasi tidak diketahui1
Femas YuandaAfiliasi tidak diketahui1
Ridwan SantosoAfiliasi tidak diketahui1
Agustin Wela SasihAfiliasi tidak diketahui1
Azhi Ridho Al QowiAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JEec/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">STRATEGI BRANDING DALAM MENINGKATKAN DAYA TARIK SEKOLAH : STUDI KASUS DI SMA NEGERI 3 KOTA JAMBI</dc:title>
	<dc:creator xml:lang="en">Zarastri, Ririn</dc:creator>
	<dc:creator xml:lang="en">Chairunnisa, Chairunnisa</dc:creator>
	<dc:creator xml:lang="en">Ardhani, Deliana</dc:creator>
	<dc:creator xml:lang="en">Supriadi, Sudawan</dc:creator>
	<dc:subject xml:lang="en">Branding Strategy</dc:subject>
	<dc:subject xml:lang="en">School Attractiveness</dc:subject>
	<dc:subject xml:lang="en">Independent Curriculum</dc:subject>
	<dc:description xml:lang="en">School branding is an increasingly important strategy in the context of competitive education, particularly in the digital era. This study aims to explore school branding strategies to enhance the appeal and quality of education, with a case study at SMA Negeri 3 Kota Jambi. Through the implementation of the Kurikulum Merdeka (Freedom Curriculum), which integrates academic and non-academic development, the school has built a positive image that strengthens its reputation and attracts prospective students. The research employs a qualitative approach using in-depth interviews with the vice principal of curriculum and students. The findings reveal that effective branding strategies do not only focus on visual identity but also emphasize educational excellence and collaboration with various stakeholders. These strategies create significant appeal within the community, positioning the school as a leader in the competitive landscape of educational institutions</dc:description>
	<dc:publisher xml:lang="en">Fakultas Keguruan dan Ilmu Pendidikan Universitas Jambi</dc:publisher>
	<dc:date>2024-12-19</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JEec/article/view/39146</dc:identifier>
	<dc:identifier>10.22437/jeec.v3i2.39146</dc:identifier>
	<dc:source xml:lang="en">Journal of Economic Education; Vol. 3 No. 2 (2024): November; 43-47</dc:source>
	<dc:source xml:lang="id">Jurnal Pendidikan Ekonomi; Vol 3 No 2 (2024): November; 43-47</dc:source>
	<dc:source>2964-559X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JEec/article/view/39146/19600</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Journal of Economic Education</dc:rights>
</oai_dc:dc>