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Business Development Programs and Market Access on MSME Performance: The Mediating Role of Self-Efficacy among Entrepreneurs in Jambi City

Jurnal Sains Sosio Humaniora · Vol. 10 No. 2 (2026) · hlm. 777–790

DOI
10.22437/jssh.v10i2.59240
ISSN
2580-2305, 2580-1244
Terbit
2026-08-27
Penerbit
LPPM Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in economic growth, employment generation, and poverty reduction. However, many MSMEs continue to face challenges related to managerial capability and market access, which limit their business performance. This study aims to analyze the influence of MSME development programs and marketing access on MSME performance. A quantitative research approach was employed using survey data collected from MSME owners. The data were analyzed using Structural Equation Modeling (SEM) to examine the relationships among the research variables. The findings indicate that MSME development programs contribute positively to improving managerial and technical capabilities through training intensity, instructor quality, business consultation, participant involvement, and skill enhancement. Marketing access also has a positive effect on MSME performance by expanding market reach, increasing product visibility, and strengthening business competitiveness. Furthermore, the study reveals that both MSME development and marketing access simultaneously have a significant impact on business performance. These results suggest that sustainable capacity-building programs combined with broader marketing opportunities are essential for enhancing the productivity, profitability, and long-term sustainability of MSMEs. Therefore, government agencies and related stakeholders should strengthen integrated development strategies that support managerial improvement and market expansion to promote MSME growth and competitiveness in an increasingly dynamic business environment.

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  • Universitas Hang Tuah
  • Politeknik Penerbangan Palembang
  • Institut Agama Islam Negeri Syaikh Abdurrahman Siddik Bangka Belitung
  • State University of Semarang
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Sutiyo SutiyoPoliteknik Penerbangan Palembang1
Ali MunazidAfiliasi tidak diketahui1
Bagiyo SuwasonoAfiliasi tidak diketahui1
Didik HardiantoAfiliasi tidak diketahui1
Sutiyo SutiyoUniversitas Hang Tuah1
Ali MunazidUniversitas Hang Tuah1
Musa MusaInstitut Agama Islam Negeri Syaikh Abdurrahman Siddik Bangka Belitung1
Bagiyo SuwasonoUniversitas Hang Tuah1
Didik HardiantoUniversitas Hang Tuah1
Mayasari MayasariAfiliasi tidak diketahui1
Siti SyuhadaAfiliasi tidak diketahui1
Khairinal KhairinalAfiliasi tidak diketahui1
Teguh SupriyantoAfiliasi tidak diketahui1
Mukh DoyinAfiliasi tidak diketahui1
Ali SadikinState University of Semarang1
Ferdiaz SaudagarAfiliasi tidak diketahui1
Robin PratamaAfiliasi tidak diketahui1
Indryani IndryaniAfiliasi tidak diketahui1
Zulmi RahmanAfiliasi tidak diketahui1
Nurmala AnggunAfiliasi tidak diketahui1
Nur AiniAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JSSH/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Business Development Programs and Market Access on MSME Performance: The Mediating Role of Self-Efficacy among Entrepreneurs in Jambi City</dc:title>
	<dc:creator xml:lang="en">Musa, Musa</dc:creator>
	<dc:creator xml:lang="en">Muazza, Muazza</dc:creator>
	<dc:creator xml:lang="en">Habibi, Akhmad</dc:creator>
	<dc:subject xml:lang="en">MSME Development</dc:subject>
	<dc:subject xml:lang="en">Marketing Access</dc:subject>
	<dc:subject xml:lang="en">MSME Performance</dc:subject>
	<dc:subject xml:lang="en">Business Capacity</dc:subject>
	<dc:subject xml:lang="en">Competitiveness</dc:subject>
	<dc:description xml:lang="en">Micro, Small, and Medium Enterprises (MSMEs) play a significant role in economic growth, employment generation, and poverty reduction. However, many MSMEs continue to face challenges related to managerial capability and market access, which limit their business performance. This study aims to analyze the influence of MSME development programs and marketing access on MSME performance. A quantitative research approach was employed using survey data collected from MSME owners. The data were analyzed using Structural Equation Modeling (SEM) to examine the relationships among the research variables. The findings indicate that MSME development programs contribute positively to improving managerial and technical capabilities through training intensity, instructor quality, business consultation, participant involvement, and skill enhancement. Marketing access also has a positive effect on MSME performance by expanding market reach, increasing product visibility, and strengthening business competitiveness. Furthermore, the study reveals that both MSME development and marketing access simultaneously have a significant impact on business performance. These results suggest that sustainable capacity-building programs combined with broader marketing opportunities are essential for enhancing the productivity, profitability, and long-term sustainability of MSMEs. Therefore, government agencies and related stakeholders should strengthen integrated development strategies that support managerial improvement and market expansion to promote MSME growth and competitiveness in an increasingly dynamic business environment.</dc:description>
	<dc:publisher xml:lang="en">LPPM Universitas Jambi</dc:publisher>
	<dc:date>2026-08-27</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JSSH/article/view/59240</dc:identifier>
	<dc:identifier>10.22437/jssh.v10i2.59240</dc:identifier>
	<dc:source xml:lang="en">Jurnal Sains Sosio Humaniora; Vol. 10 No. 2 (2026): Volume 10, Nomor 2 July - December 2026 (On Progress); 777 - 790</dc:source>
	<dc:source>2580-2305</dc:source>
	<dc:source>2580-1244</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JSSH/article/view/59240/25437</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Musa Musa, Muazza Muazza, Akhmad Habibi</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>