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The Influence of Market Orientation on Product Innovation in The Palm Sugar Industry in The Watchunu Sub-District and North Poleang Bombana District

Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian · Vol. 1 No. 1 (2020) · pp. 21–28

DOI
10.33772/tekper.v1i1.11663
ISSN
2721-5709
Published
2020-04-05
Publisher
Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,
Language
eng

Abstract

This study aims to determine the effect of market orientation on product innovation in the Palm Sugar industry in Tontonunu District and Poleang uatara Regency, Bombana Regency. The sample in this study were 38 respondents in the coconut sugar industry. This study uses multiple linear regression analysis as an analysis tool.The results of this study found that Market Orientation simultaneously had a significant effect on product innovation in the Palm Sugar industry in Tontonunu District and Poleang uatara District in Bombana Regency. Partially, market orientation and customer orientation variables have a positive and significant effect on product innovation.

Keywords

Collaboration network of the authors

28 authors · 57 co-authorship links · 2 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Hasanuddin University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sakir SakirUniversitas Halu Oleo7
La Ode AlwiUniversitas Halu Oleo3
Sahrim SahrimUniversitas Halu Oleo2
Alma GebrianiUniversitas Halu Oleo1
Hermanto HermantoUniversitas Halu Oleo1
Hamrin HamrinUniversitas Halu Oleo1
Intan ayu Permata sariUniversitas Halu Oleo1
Muahammad RizalUniversitas Halu Oleo1
La KarimunaUniversitas Halu Oleo1
Ismail IsmailUniversitas Halu Oleo1
Sutantri SutantriUniversitas Halu Oleo1
Lestina LestinaUniversitas Halu Oleo1
Elsa SalehUniversitas Halu Oleo1
La Ode Muhammad ArifUniversitas Halu Oleo1
Sawalludin SawalludinAffiliation unknown1
Abdu Rahman BacoUniversitas Halu Oleo1
Reza RezaUniversitas Halu Oleo1
Nirma SulastriUniversitas Halu Oleo1
Munirwan ZaniUniversitas Halu Oleo1
Misbayana MisbayanaUniversitas Halu Oleo1
Samsul Alam FykaUniversitas Halu Oleo1
Waode Siti Anima HiseinUniversitas Halu Oleo1
La Rianda BakaUniversitas Halu Oleo1
Suryanto ArifinHasanuddin University1
Lutfi Fadhel MubaraqHasanuddin University1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JMIP/oai, first harvested 30 Oct 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">The Influence of Market Orientation on Product Innovation in The Palm Sugar Industry in The Watchunu Sub-District and North Poleang Bombana District</dc:title>
	<dc:creator>Sultan, Sultan</dc:creator>
	<dc:creator>Rianda, La</dc:creator>
	<dc:creator>Herdhiansyah, Dhian</dc:creator>
	<dc:subject xml:lang="en-US">Orientasi pasar, Orientasi Pelanggan, Inovasi produk</dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine the effect of market orientation on product innovation in the Palm Sugar industry in Tontonunu District and Poleang uatara Regency, Bombana Regency. The sample in this study were 38 respondents in the coconut sugar industry. This study uses multiple linear regression analysis as an analysis tool.The results of this study found that Market Orientation simultaneously had a significant effect on product innovation in the Palm Sugar industry in Tontonunu District and Poleang uatara District in Bombana Regency. Partially, market orientation and customer orientation variables have a positive and significant effect on product innovation.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2020-04-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JMIP/article/view/21-28</dc:identifier>
	<dc:identifier>10.33772/tekper.v1i1.11663</dc:identifier>
	<dc:source xml:lang="en-US">Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; Vol 1, No 1 (2020): April - Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; 21 - 28</dc:source>
	<dc:source>2721-5709</dc:source>
	<dc:source>10.33772/tekper.v1i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JMIP/article/view/21-28/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2020 Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian</dc:rights>
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