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PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN PEMBUAT KOPI KAHIANGA DI WAKATOBI

Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) · Vol. 6 No. 1 (2022) · pp. 113–126

DOI
10.33772/jumbo.v6i1.22698
ISSN
2502-4175
Published
2022-04-28
Publisher
Pascasarjana Universitas Halu Oleo
Language
eng

Abstract

This study aims to test and analyze: (1). To determine and analyze the effect of market orientation on the marketing performance of the Kahianga Coffee maker business in Wakatobi, (2). To find out and analyze the effect of entrepreneurial orientation on the marketing performance of the Kahianga Coffee maker business in Wakatobi and (3). To find out and analyze the effect of competitive advantage on the marketing performance of the Kahianga Coffee maker business in Wakatobi. This study used 50 respondents who made kahianga coffee in Wakatobi. While the data analysis used descriptive analysis and inferential analysis of Multiple Linear Regression using the program packagesoftware SPSS Version 24.0.The results of this study are (1).Market orientation has a positive and significant effect on the marketing performance of kahianga coffee makers in Wakatobi, (2). Entrepreneurial orientation has a positive and significant effect on the marketing performance of kahianga coffee makers in Wakatobi, and (3)Competitive advantage has a positive and significant impact on the marketing performance of kahianga coffee makers in Wakatobi.

Collaboration network of the authors

40 authors · 110 co-authorship links · showing the 40 most connected

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  • Universitas Halu Oleo
  • Institut Agama Islam Negeri Kendari
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Nasrul NasrulAffiliation unknown6
Nursaban RommyAffiliation unknown5
Eliyanti Agus MokodompitAffiliation unknown4
Syamsul RizalAffiliation unknown3
Noval NurAffiliation unknown3
Nursaban Rommy SulemanAffiliation unknown2
Aidin Hudani AwasinombuAffiliation unknown2
Harmi HarmiAffiliation unknown2
Adnan HakimAffiliation unknown2
Alida PalilatiAffiliation unknown2
Wahyuniati HamidAffiliation unknown2
Farhan Ramdhani IstianandarAffiliation unknown2
Ibnu HajarAffiliation unknown2
La RabaniUniversitas Halu Oleo1
Valentinus AmstrongAffiliation unknown1
La Ode AgusriantoAffiliation unknown1
Murdjani KamaluddinAffiliation unknown1
Yusri YusriAffiliation unknown1
Nurwiah BahrinAffiliation unknown1
Alihusna AlihusnaAffiliation unknown1
Putu SumarniwatiAffiliation unknown1
La Ode Asfahyadin AliddinAffiliation unknown1
Nirmayanti NirmayantiAffiliation unknown1
Eka Maya SariAffiliation unknown1
Aninna Mulyawati BaridinAffiliation unknown1
Yelnovatri PatandiananAffiliation unknown1
Ramadhan RamadhanAffiliation unknown1
Anna Stasia OctaviaAffiliation unknown1
Endro SukotjoAffiliation unknown1
Sulan JunawarAffiliation unknown1
Muhrim MuhrimAffiliation unknown1
Lestari DaswanInstitut Agama Islam Negeri Kendari1
Raifudin RaifudinAffiliation unknown1
Hasanuddin BuaAffiliation unknown1
Kandrio KandrioAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JUMBO/oai, first harvested 31 Oct 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN  KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN PEMBUAT KOPI KAHIANGA DI WAKATOBI</dc:title>
	<dc:creator>Siga, La Ode Azaluddin</dc:creator>
	<dc:creator>Patwayati, Patwayati</dc:creator>
	<dc:creator>Yusuf, Hayat</dc:creator>
	<dc:creator>Juharsah, Juharsah</dc:creator>
	<dc:creator>Hartini, Hartini</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">This study aims to test and analyze: (1). To determine and analyze the effect of market orientation on the marketing performance of the Kahianga Coffee maker business in Wakatobi, (2). To find out and analyze the effect of entrepreneurial orientation on the marketing performance of the Kahianga Coffee maker business in Wakatobi and (3). To find out and analyze the effect of competitive advantage on the marketing performance of the Kahianga Coffee maker business in Wakatobi. This study used 50 respondents who made kahianga coffee in Wakatobi. While the data analysis used descriptive analysis and inferential analysis of Multiple Linear Regression using the program packagesoftware SPSS Version 24.0.The results of this study are (1).Market orientation has a positive and significant effect on the marketing performance of kahianga coffee makers in Wakatobi, (2). Entrepreneurial orientation has a positive and significant effect on the marketing performance of kahianga coffee makers in Wakatobi, and (3)Competitive advantage has a positive and significant impact on the marketing performance of kahianga coffee makers in Wakatobi.</dc:description>
	<dc:publisher xml:lang="en-US">Pascasarjana Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2022-04-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JUMBO/article/view/22698</dc:identifier>
	<dc:identifier>10.33772/jumbo.v6i1.22698</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen, Bisnis dan Organisasi (JUMBO); Vol 6, No 1 (2022): Jurnal JUMBO Vol 6 No 1; 113-126</dc:source>
	<dc:source>2502-4175</dc:source>
	<dc:source>10.33772/jumbo.v6i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JUMBO/article/view/22698/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)</dc:rights>
</oai_dc:dc>