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PENGARUH ORIENTASI PASAR, INOVASI PRODUK, DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA PERUSAHAAN

Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) · Vol. 3 No. 2 (2019) · pp. 79–90

DOI
10.33772/jumbo.v3i2.8537
ISSN
2502-4175
Published
2019-08-15
Publisher
Pascasarjana Universitas Halu Oleo
Language
eng

Abstract

The objectives of the study are 1.) To examine and analyze the effect of market orientation on marketing performance. 2.) To examine and analyze the influence of entrepreneurship orientation on marketing performance. 3.) To examine and analyze the effect of product innovation on marketing performance. 4.) To examine and analyze market orientation, product innovation and entrepreneurship orientation towards marketing performance. The method used in sampling was the census method, which is all of the cashew industries in Kendari. Data collection was carried out by distributing questionnaires. The researcher set the sample with the total population of 30 people. The resercher used SPSS 20 for Windows to support existing primary data. The result of the study indicates that: (1) Market orientation has positive and significant effects on marketing performance. (2). Product innovation has positive and significant effects on marketing performance. (3) Entrepreneurial orientation has positive and significant effects on marketing performance. (4). Market orientation, product innovation and entrepreneurship orientation have positive and significant effects on marketing performance. For further research, researcher suggests using other variables, such as competitive advantage variable and product quality.Keywords: market orientation, product innovation, entrepreneurship orientation, and market performance

Collaboration network of the authors

40 authors · 122 co-authorship links · showing the 40 most connected

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  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Nasrul NasrulAffiliation unknown5
Nursaban RommyAffiliation unknown3
Nursaban Rommy SulemanAffiliation unknown2
Aidin Hudani AwasinombuAffiliation unknown2
Noval NurAffiliation unknown2
Endro SukotjoAffiliation unknown2
Nofal NurAffiliation unknown2
Rahmat MadjidAffiliation unknown1
Muhammad SyawalAffiliation unknown1
Nurwiah BahrinAffiliation unknown1
Noval MonaliAffiliation unknown1
Aninna Mulyawati BaridinAffiliation unknown1
Ahlansyah AhlansyahAffiliation unknown1
Yelnovatri PatandiananAffiliation unknown1
Hartini HartiniAffiliation unknown1
Juharsah JuharsahAffiliation unknown1
Hayat YusufAffiliation unknown1
La Ode Azaluddin SigaAffiliation unknown1
Anna Stasia OctaviaAffiliation unknown1
Sulan JunawarAffiliation unknown1
Alida PalilatiAffiliation unknown1
Muhrim MuhrimAffiliation unknown1
Raifudin RaifudinAffiliation unknown1
Hasmawati HasmawatiAffiliation unknown1
Salma SalehAffiliation unknown1
Dedy Takdir SyaifuddinAffiliation unknown1
Ansir AnsirAffiliation unknown1
Irwan La ManeAffiliation unknown1
Evodius NasusAffiliation unknown1
Farhan Ramdhani IstianandarAffiliation unknown1
Yusuf MontunduAffiliation unknown1
Asmah Yanti LatifAffiliation unknown1
Rizal Adi SaputraUniversitas Halu Oleo1
Eliyanti Agus MokodompitAffiliation unknown1
La Ode KaliminAffiliation unknown1
Sinarwati SinarwatiAffiliation unknown1
Abd. Razak YusufUniversitas Halu Oleo1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JUMBO/oai, first harvested 31 Oct 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH ORIENTASI PASAR, INOVASI PRODUK, DAN ORIENTASI KEWIRAUSAHAAN  TERHADAP KINERJA PERUSAHAAN</dc:title>
	<dc:creator>Kandrio, Kandrio</dc:creator>
	<dc:creator>Bua, Hasanuddin</dc:creator>
	<dc:creator>Patwayati, Patwayati</dc:creator>
	<dc:description xml:lang="en-US">The objectives of the study are 1.) To examine and analyze the effect of market orientation on marketing performance. 2.) To examine and analyze the influence of entrepreneurship orientation on marketing performance. 3.) To examine and analyze the effect of product innovation on marketing performance. 4.) To examine and analyze market orientation, product innovation and entrepreneurship orientation towards marketing performance. The method used in sampling was the census method, which is all of the cashew industries in Kendari. Data collection was carried out by distributing questionnaires. The researcher set the sample with the total population of 30 people. The resercher used SPSS 20 for Windows to support existing primary data. The result of the study indicates that: (1) Market orientation has positive and significant effects on marketing performance. (2). Product innovation has positive and significant effects on marketing performance. (3) Entrepreneurial orientation has positive and significant effects on marketing performance. (4). Market orientation, product innovation and entrepreneurship orientation have positive and significant effects on marketing performance. For further research, researcher suggests using other variables, such as competitive advantage variable and product quality.Keywords: market orientation, product innovation, entrepreneurship orientation, and market performance</dc:description>
	<dc:publisher xml:lang="en-US">Pascasarjana Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2019-08-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JUMBO/article/view/8537</dc:identifier>
	<dc:identifier>10.33772/jumbo.v3i2.8537</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen, Bisnis dan Organisasi (JUMBO); Vol 3, No 2 (2019): Jurnal Jumbo Vol 3 No 2; 79-90</dc:source>
	<dc:source>2502-4175</dc:source>
	<dc:source>10.33772/jumbo.v3i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JUMBO/article/view/8537/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)</dc:rights>
</oai_dc:dc>