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Harnessing Digital Platforms for Entrepreneurial Success: A Study of Technopreneurship Trends and Practices

Aptisi Transactions on Technopreneurship (ATT) · Vol. 5 No. 3 (2023) · pp. 278–290

DOI
10.34306/att.v5i3.360
ISSN
2656-8888, 2655-8807
Published
2023-11-29
Publisher
Pandawan
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

The digital era has opened opportunities for entrepreneurs (technopreneurs) to enhance their performance and market reach. However, a deep understanding of how the use of digital platforms, digital customer engagement, and operational efficiency through digitalization contribute to entrepreneurial success is still limited. This study aims to analyze the impact of digital platform usage, digital customer engagement, and operational efficiency through digitalization in the context of entrepreneurial success. The primary goal is to identify and measure the extent to which these three variables contribute to entrepreneurial success in the digital era. This research employs the Partial Least Squares Structural Equation Modeling (PLS-SEM) method using SmartPLS software. This approach was chosen due to its capability in handling complex models and exploratory data. Data was collected from an online survey completed by entrepreneurs actively using digital platforms in their businesses. The sample consists of 300 respondents representing various industry sectors and business sizes. The study's findings indicate that the use of digital platforms significantly enhances customer engagement and operational efficiency. Digital customer engagement plays a vital role in building loyalty and trust, which further influences business success. Operational efficiency through digitalization also contributes significantly to increasing productivity and reducing operational costs. Overall, this research provides empirical evidence that effective integration of digital technologies is key to entrepreneurial success in the digital era.

Keywords

Collaboration network of the authors

40 authors · 130 co-authorship links · 4 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Raharja
  • Gunadarma University
  • Satya Wacana Christian University
  • Tadulako University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Untung RahardjaAffiliation unknown6
Qurotul AiniUniversitas Raharja5
MulyatiAffiliation unknown3
Tatik MariyantiAffiliation unknown2
Shofiyul MillahAffiliation unknown2
Nur AzizahUniversitas Raharja2
Dedeh SupriyantiAffiliation unknown2
Tarisya RamadhanAffiliation unknown2
Nuke Puji Lestari SantosoUniversitas Raharja2
Danny ManonggaSatya Wacana Christian University2
Adam FaturahmanAffiliation unknown2
Marviola HardiniAffiliation unknown1
Dewi ImmaniarAffiliation unknown1
Wahyuningsih WahyuningsihTadulako University1
Fifin AlfianaAffiliation unknown1
Nimatul KhofifahAffiliation unknown1
Nadia Nur AzizahAffiliation unknown1
Nova RamadhonaAffiliation unknown1
Zaleha FauziahAffiliation unknown1
Novi Putri AnggrainiAffiliation unknown1
Nuraini Diah NoviatiAffiliation unknown1
Fengki Eka PutraAffiliation unknown1
Sadan SadanAffiliation unknown1
Ridhuan AhsanitaqwimAffiliation unknown1
Susy Alestriani SibagariangAffiliation unknown1
Anthony RodriguezAffiliation unknown1
Achmad Benny MutiaraGunadarma University1
Prihandoko PrihandokoGunadarma University1
Charlotte PashaAffiliation unknown1
Andriyansah AndriyansahAffiliation unknown1
Mohd Faiz HilmiAffiliation unknown1
Yuce SariningsihAffiliation unknown1
Muhammad AfifAffiliation unknown1
Siti Nurindah SariAffiliation unknown1
VictoriandaAffiliation unknown1
BimantoroAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://att.aptisi.or.id/index.php/att/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Harnessing Digital Platforms for Entrepreneurial Success: A Study of Technopreneurship Trends and Practices</dc:title>
	<dc:creator xml:lang="en">Tarmizi, Rasyid</dc:creator>
	<dc:creator xml:lang="en">Septiani, Nanda</dc:creator>
	<dc:creator xml:lang="en">Sunarya, Po Abas</dc:creator>
	<dc:creator xml:lang="en">Ayu Sanjaya, Yulia Putri</dc:creator>
	<dc:subject xml:lang="en">Digital Platform Usage</dc:subject>
	<dc:subject xml:lang="en">Digital Customer Engagement</dc:subject>
	<dc:subject xml:lang="en">Operational Efficiency in Digitalization</dc:subject>
	<dc:subject xml:lang="en">Technopreneurship Trends</dc:subject>
	<dc:description xml:lang="en">The digital era has opened opportunities for entrepreneurs (technopreneurs) to enhance their performance and market reach. However, a deep understanding of how the use of digital platforms, digital customer engagement, and operational efficiency through digitalization contribute to entrepreneurial success is still limited. This study aims to analyze the impact of digital platform usage, digital customer engagement, and operational efficiency through digitalization in the context of entrepreneurial success. The primary goal is to identify and measure the extent to which these three variables contribute to entrepreneurial success in the digital era. This research employs the Partial Least Squares Structural Equation Modeling (PLS-SEM) method using SmartPLS software. This approach was chosen due to its capability in handling complex models and exploratory data. Data was collected from an online survey completed by entrepreneurs actively using digital platforms in their businesses. The sample consists of 300 respondents representing various industry sectors and business sizes. The study's findings indicate that the use of digital platforms significantly enhances customer engagement and operational efficiency. Digital customer engagement plays a vital role in building loyalty and trust, which further influences business success. Operational efficiency through digitalization also contributes significantly to increasing productivity and reducing operational costs. Overall, this research provides empirical evidence that effective integration of digital technologies is key to entrepreneurial success in the digital era.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2023-11-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://att.aptisi.or.id/index.php/att/article/view/360</dc:identifier>
	<dc:identifier>10.34306/att.v5i3.360</dc:identifier>
	<dc:source xml:lang="en">Aptisi Transactions on Technopreneurship (ATT); Vol. 5 No. 3 (2023): November; 278-290</dc:source>
	<dc:source xml:lang="id">Aptisi Transactions On Technopreneurship (ATT); Vol 5 No 3 (2023): November; 278-290</dc:source>
	<dc:source>2656-8888</dc:source>
	<dc:source>2655-8807</dc:source>
	<dc:source>10.34306/att.v5i3</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://att.aptisi.or.id/index.php/att/article/view/360/237</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2023 Rasyid Tarmizi, Nanda Septiani, Po Abas Sunarya, Yulia Putri Ayu Sanjaya</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>