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Antecedent Variables that Influence Alfamidi Semarang Consumers' Purchasing Decisions (Study on Semarang Alfamidi Consumers)

Journal of Economic Education · Vol. 13 No. 1 (2024) · pp. 12–18

DOI
10.15294/jeec.v13i1.75937
ISSN
2301-7341
Published
2024-02-28
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

The aim of this research is to examine the influence of corporate social responsibility, social media marketing, shop area, sales promotions, and the value of profits experienced on purchasing decisions at Alfamidi minimarkets. This type of research is quantitative and the information collected comes from AlfaMidi consumers. The population of this research is 109 AlfaMidi visitors. The sampling technique uses accidental sampling. The results of partial t-hypothesis testing, store environment variables and profit value have an influence on purchasing decisions, while CSR variables, social media marketing variables and sales promotion variables have no influence on purchasing decisions.

Collaboration network of the authors

34 authors · 74 co-authorship links · 1 across different organisations

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  • Lambung Mangkurat University
  • Universitas Islam Negeri Imam Bonjol Padang
  • State University of Malang
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Rachmat SubagyoLambung Mangkurat University2
Rudi SiswantoAffiliation unknown2
Mastiadi TamjidillahAffiliation unknown2
Tjandra BuanaAffiliation unknown1
Ima Astuty WunawarsihAffiliation unknown1
Wa Ode SuarniAffiliation unknown1
Massiseng ANAAffiliation unknown1
Antonio Immanuel Surya TjahyonoAffiliation unknown1
Nur FaridawatiAffiliation unknown1
Ali PirdausAffiliation unknown1
Remiswal RemiswalUniversitas Islam Negeri Imam Bonjol Padang1
SUDIRMAN SUDIRMANState University of Malang1
Rohanda RohandaAffiliation unknown1
Hikmah MaulaniAffiliation unknown1
Ashinida AladdinAffiliation unknown1
Dedi JunaediAffiliation unknown1
Sahliah SahliahAffiliation unknown1
Fathuloh FathulohAffiliation unknown1
Elly ZumailahAffiliation unknown1
Titin Sa’diahAffiliation unknown1
Hafid HafidAffiliation unknown1
Deni SolehudinAffiliation unknown1
Sarbini SarbiniAffiliation unknown1
Uwoh SaepullohAffiliation unknown1
Asep Iwan SetiawanAffiliation unknown1
Nunuk SupriyatnoAffiliation unknown1
Sudarmadji SudarmadjiAffiliation unknown1
Ambar KusumandariAffiliation unknown1
Sigit Aji SetiawanAffiliation unknown1
Ma'ruf Ma'rufAffiliation unknown1
Abdul GhofurAffiliation unknown1
Adi NordimanAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/jeec/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Antecedent Variables that Influence Alfamidi Semarang Consumers' Purchasing Decisions (Study on Semarang Alfamidi Consumers)</dc:title>
	<dc:creator>Maulana, Faisal Arif</dc:creator>
	<dc:creator>Mahmud, Mahmud</dc:creator>
	<dc:description xml:lang="en-US">The aim of this research is to examine the influence of corporate social responsibility, social media marketing, shop area, sales promotions, and the value of profits experienced on purchasing decisions at Alfamidi minimarkets. This type of research is quantitative and the information collected comes from AlfaMidi consumers. The population of this research is 109 AlfaMidi visitors. The sampling technique uses accidental sampling. The results of partial t-hypothesis testing, store environment variables and profit value have an influence on purchasing decisions, while CSR variables, social media marketing variables and sales promotion variables have no influence on purchasing decisions.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-02-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/jeec/article/view/75937</dc:identifier>
	<dc:identifier>10.15294/jeec.v13i1.75937</dc:identifier>
	<dc:source xml:lang="en-US">Journal of Economic Education; Vol 13 No 1 (2024): June 2024; 12-18</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v13i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/jeec/article/view/75937/26471</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Journal of Economic Education</dc:rights>
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