Kreativitas Berdaya: Improving Production Quality and Utilization of Cassava Waste in Cassava Chips UMKM in Mijen District, Semarang

Abstract

Community service in cassava chips UMKM (stands for Micro, Small, and Medium Enterprises (MSME) in Bahasa Indonesia) in Mijen District, Semarang City, aims to increase the capacity of UMKM in marketing their products effectively and empowering local communities in utilizing cassava waste into value-added products. Through a series of training and mentoring activities, this service aims to increase sales of cassava chips products, increase UMKM income, and expand market reach. The methods used in this service include organizing marketing and promotion training for cassava chips UMKM actors, as well as direct assistance in implementing effective marketing strategies. The training will cover various aspects of marketing, including identifying target markets, online and offline promotion techniques, sales management, and creating the right branding strategy. In addition, assistance will be carried out directly in the field to help UMKM implement the marketing strategies that have been learned in a practical context. With the training and mentoring provided, it is hoped that cassava chips UMKM can improve their expertise in marketing products, increase product competitiveness in the market, and significantly increase their income. In addition, through assistance in utilizing cassava waste, it is also hoped that there will be a reduction in waste in the surrounding environment and the creation of value-added products from the waste. The expected results of this service are an increase in sales of cassava chips products after the implementation of an effective marketing strategy, an increase in UMKM income, and an increase in public awareness of the importance of sustainable waste management. The long-term impacts include the creation of new jobs, increasing community welfare, and reducing the negative impact of waste on the environment. Thus, service in cassava chips UMKM is not only aimed at improving the skills and income of business actors, but also to empower the community as a whole and increase awareness of the importance of effective waste management and marketing in achieving sustainable development.