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Driving Green Product Purchase Intention through the Elaboration Likelihood Model: The Roles of Para-Social Interaction and Information Quality in Live-Streaming E-Commerce

Management Analysis Journal · Vol. 14 No. 3 (2025) · pp. 318–328

DOI
10.15294/maj.v14i3.33458
ISSN
2502-1451, 2252-6552
Published
2025-09-30
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

This study examines how Information Quality and Para-Social Interaction influence Green Product Purchase Intention in live-streaming e-commerce using the Elaboration Likelihood Model (ELM). Driven by rising sustainable consumption trends, it explores their impact through Subjective Product Knowledge as a mediator, extending ELM by integrating cognitive and affective cues in Indonesia’s growing digital market. Data were collected from 140 young consumers (aged 17–37) in Semarang, Indonesia, who engage in live-streaming e-commerce. The analysis tested hypotheses, revealing that Information Quality enhances Subjective Product Knowledge, which drives purchase intention, while Para-Social Interaction directly and indirectly affects both. Subjective Product Knowledge mediates these relationships. This offers a novel application of ELM in sustainable consumer behavior in de-veloping countries. Practically, businesses can use high-quality information and trusted streamers to boost green product sales in global markets.

Keywords

Collaboration network of the authors

40 authors · 82 co-authorship links · showing the 40 most connected

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Co-authorOrganisationJoint articles
Rusdarti RusdartiAffiliation unknown3
Heri YantoAffiliation unknown3
Farida RahmawatiAffiliation unknown2
Ariyati AriyatiAffiliation unknown2
Sri WartiniAffiliation unknown2
Rulita HendriyaniAffiliation unknown2
HendrajayaAffiliation unknown2
kris Brantas AbiprayuAffiliation unknown2
Teguh Parmono HadiAffiliation unknown1
Toto SuharmantoAffiliation unknown1
Amin YusufAffiliation unknown1
Ardea Yoga Oktarya GammaAffiliation unknown1
Vini Wiratno PutriAffiliation unknown1
Angga Pandu WijayaAffiliation unknown1
Irnin Miladdyan AiryqAffiliation unknown1
Rini Setyo WitiastutiAffiliation unknown1
Muhammad Ihlashul’ AmalAffiliation unknown1
Fathimatuz ZahroAffiliation unknown1
Zulnaidi YaacobAffiliation unknown1
Euis SolihaAffiliation unknown1
Candra Kusuma NurrahmanAffiliation unknown1
RusdartiAffiliation unknown1
Hafizhah Zahra FarhaniAffiliation unknown1
Elsa PuspasariAffiliation unknown1
Bayu SetyajiAffiliation unknown1
Umam Aries SetiawanAffiliation unknown1
Roudhotul JannahAffiliation unknown1
Reda PrasetyaAffiliation unknown1
Risanda A. BudiantoroAffiliation unknown1
M Aulia RachmanAffiliation unknown1
Nina FarlianaAffiliation unknown1
Muhammad FeriadyAffiliation unknown1
Novi ErnawatiAffiliation unknown1
Wahyu Eka WingsatiAffiliation unknown1
Kuswanti KuswantiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/maj/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Driving Green Product Purchase Intention through the Elaboration Likelihood Model: The Roles of Para-Social Interaction and Information Quality in Live-Streaming E-Commerce</dc:title>
	<dc:creator xml:lang="en">Prananta, Widya</dc:creator>
	<dc:creator xml:lang="en">Prihandono, Dorojatun </dc:creator>
	<dc:creator xml:lang="en">Wiratama, Bayu </dc:creator>
	<dc:creator xml:lang="en">Febriatmoko, Bogy </dc:creator>
	<dc:creator xml:lang="en">Dwi Praatmana, Nanang </dc:creator>
	<dc:subject xml:lang="en">Green Product Purchase Intention</dc:subject>
	<dc:subject xml:lang="en">Elaboration Like-Lihood Model</dc:subject>
	<dc:subject xml:lang="en">Para-Social Interaction</dc:subject>
	<dc:subject xml:lang="en">Information Quality</dc:subject>
	<dc:subject xml:lang="en">Subjective Product Knowledge</dc:subject>
	<dc:subject xml:lang="en">Live-Streaming E-Commerce </dc:subject>
	<dc:description xml:lang="en">This study examines how Information Quality and Para-Social Interaction influence Green Product Purchase Intention in live-streaming e-commerce using the Elaboration Likelihood Model (ELM). Driven by rising sustainable consumption trends, it explores their impact through Subjective Product Knowledge as a mediator, extending ELM by integrating cognitive and affective cues in Indonesia’s growing digital market. Data were collected from 140 young consumers (aged 17–37) in Semarang, Indonesia, who engage in live-streaming e-commerce. The analysis tested hypotheses, revealing that Information Quality enhances Subjective Product Knowledge, which drives purchase intention, while Para-Social Interaction directly and indirectly affects both. Subjective Product Knowledge mediates these relationships. This offers a novel application of ELM in sustainable consumer behavior in de-veloping countries. Practically, businesses can use high-quality information and trusted streamers to boost green product sales in global markets.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-09-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/maj/article/view/33458</dc:identifier>
	<dc:identifier>10.15294/maj.v14i3.33458</dc:identifier>
	<dc:source xml:lang="en">Management Analysis Journal; Vol. 14 No. 3 (2025): Special Edition; 318-328</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v14i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/maj/article/view/33458/6268</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Management Analysis Journal</dc:rights>
</oai_dc:dc>