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Function of The Language Style Used in Women Commercial Product Advertisements: A Stylistic Analysis of Language

Rainbow: Journal of Literature, Linguistics and Culture Studies · Vol. 9 No. 2 (2020) · pp. 187–195

DOI
10.15294/rainbow.v9i2.39987
ISSN
2721-4540, 2252-6323
Published
2020-10-29
Publisher
English Department, Faculty of Languages and Arts, Universitas Negeri Semarang
Language
eng

Abstract

The objectives of this research are to find out the types of the language style used in selected Woman Commercial Product Advertisement and to explain the function of language style in selected Woman Commercial Product Advertisement. The concept of stylistic is analyzed by using William Wells’s theory which discussed about language style. A qualitative research method is used in analyzing this research. The result of this research shows that some types of language style are found in the data. From 10 advertisements analyzed, the researcher found 4 hard cell styles, 3 soft cell styles, 2 slice of life styles, and 1 demonstration style. Hard cell style mostly appears in women product’s advertisements because the advertiser mostly used a rational informational message that is designed to touch the mind and to create a response based on logic.

Collaboration network of the authors

40 authors · 88 co-authorship links · 3 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Hasanuddin University
  • Universitas Jambi
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Dian Arisandy Eka Putra SembiringAffiliation unknown8
Adrian TawaiUniversitas Halu Oleo7
Robi HendraAffiliation unknown7
Toto SubrotoAffiliation unknown5
Hansein Arif WijayaAffiliation unknown4
La Ode Muhammad ElwanUniversitas Halu Oleo3
La Ode AslimUniversitas Halu Oleo3
Muhammad FauzanUniversitas Jambi3
Umi BarorohAffiliation unknown3
Shinta KusumawardaniAffiliation unknown3
Sartono SartonoUniversitas Halu Oleo2
Nur Fitriani Usdyana AtthamidAffiliation unknown2
Sri IndriatiAffiliation unknown2
Masvil TomiAffiliation unknown2
Lely MardiyantiAffiliation unknown2
Ali SadikinAffiliation unknown2
Hamka HamkaAffiliation unknown2
Isnawaty IsnawatyAffiliation unknown1
Rahmat RamadhanUniversitas Halu Oleo1
la ode Maksar MuhurunaAffiliation unknown1
Ambo AkoHasanuddin University1
Ayi Nur FauziahUniversitas Halu Oleo1
Muhammad AmirUniversitas Halu Oleo1
Saidin SaidinUniversitas Halu Oleo1
Sahiruddin SahiruddinHasanuddin University1
Djoni Prawira RahardjaAffiliation unknown1
Abdul Latif TolengAffiliation unknown1
Rika HaryaniAffiliation unknown1
mawardi A. Asja ZulkarnaimAffiliation unknown1
Taufik TaufikUniversitas Halu Oleo1
Eka SuaibUniversitas Halu Oleo1
Amrullah AmrullahAffiliation unknown1
Fitri KhairunnisaAffiliation unknown1
HardiwinotoAffiliation unknown1
Siti Zaharah RosliAffiliation unknown1
Diode YonataAffiliation unknown1
Boby PranataAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/rainbow/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Function of The Language Style Used in Women Commercial Product Advertisements: A Stylistic Analysis of Language</dc:title>
	<dc:creator>Ginting, Sinta P Amelia</dc:creator>
	<dc:creator>Rangkuti, Rahmadsyah</dc:creator>
	<dc:creator>Yusuf, Muhammad</dc:creator>
	<dc:description xml:lang="en-US">The objectives of this research are to find out the types of the language style used in selected Woman Commercial Product Advertisement and to explain the function of language style in selected Woman Commercial Product Advertisement. The concept of stylistic is analyzed by using William Wells’s theory which discussed about language style. A qualitative research method is used in analyzing this research. The result of this research shows that some types of language style are found in the data. From 10 advertisements analyzed, the researcher found 4 hard cell styles, 3 soft cell styles, 2 slice of life styles, and 1 demonstration style. Hard cell style mostly appears in women product’s advertisements because the advertiser mostly used a rational informational message that is designed to touch the mind and to create a response based on logic.</dc:description>
	<dc:publisher xml:lang="en-US">English Department, Faculty of Languages and Arts, Universitas Negeri Semarang</dc:publisher>
	<dc:date>2020-10-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/rainbow/article/view/39987</dc:identifier>
	<dc:identifier>10.15294/rainbow.v9i2.39987</dc:identifier>
	<dc:source xml:lang="en-US">Rainbow : Journal of Literature, Linguistics and Culture Studies; Vol 9 No 2 (2020): Rainbow: Journal of Literature, Linguistics and Culture Studies; 187-195</dc:source>
	<dc:source>2721-4540</dc:source>
	<dc:source>2252-6323</dc:source>
	<dc:source>10.15294/rainbow.v9i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/rainbow/article/view/39987/17249</dc:relation>
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