Open access Journal
Hedonic value motivation: impact on consumers’ purchase intention
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah · Vol. 8 No. 1 (2020) · pp. 91–100
- ISSN
- 2355-8520, 2338-4603
- Published
- 2020-04-30
- Publisher
- Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi
- Language
- en
Abstract
The focus of this study, using an explanatory and accidental approach, shows consumer buying interest in shopping at modern shopping centers in Surabaya. Data were collected from 90 questionnaires and analysed using the Partial Least Square (PLS). The results of the study showed that consumer buying interest at the modern shopping centers (malls) was driven by hedonic impulses. It is evident from the positive significance value associated with consumer perceptions of the atmosphere of the outlet, of retail services, as well as the presence of fashion that contains hedonist value so as to have an effect on consumers’ purchase intentions. For future studies, it is best to examine utilitarian aspects as a motivation that affects the purchasing intention of consumers at modern shopping centers
Keywords
Collaboration network of the authors
40 authors · 90 co-authorship links · showing the 40 most connected
Hover or tap a name to highlight its co-authors. Double-click to open the author's page.
- Universitas Jambi
- Affiliation unknown
- Different organisations
- Same organisation
- Affiliation unknown
- Thicker line = more joint articles · bigger circle = more articles
Show as table
| Co-author | Organisation | Joint articles |
|---|---|---|
| Syahmardi Yacob | Affiliation unknown | 5 |
| Lilis Suryani | Affiliation unknown | 2 |
| Ignatia Martha Hendrati | Affiliation unknown | 1 |
| Adinda Putri Kusuma Dewi | Affiliation unknown | 1 |
| Indra Gunawan | Affiliation unknown | 1 |
| Nanik Hariyana | Affiliation unknown | 1 |
| Restu Wijang Prasetyo | Affiliation unknown | 1 |
| Asrini Asrini | Affiliation unknown | 1 |
| Ida Ketut Mudhita | Affiliation unknown | 1 |
| Muhammad Irsyad | Affiliation unknown | 1 |
| Sry Rosita | Affiliation unknown | 1 |
| Dian Mala Fithriani Aira | Affiliation unknown | 1 |
| Feny Tialonawarmi | Affiliation unknown | 1 |
| Daniel Arsa | Universitas Jambi | 1 |
| Dedy Setiawan | Affiliation unknown | 1 |
| Dahmiri Dahmiri | Affiliation unknown | 1 |
| Lucky Enggrani Fitri | Affiliation unknown | 1 |
| Alya Nur Azizah | Affiliation unknown | 1 |
| Dara Sonia | Affiliation unknown | 1 |
| Ade Erma Suryani | Affiliation unknown | 1 |
| Tona Auora Lubis | Affiliation unknown | 1 |
| Yayuk Sriayudha | Affiliation unknown | 1 |
| Suswita Roza | Affiliation unknown | 1 |
| Zulfina Adriani | Affiliation unknown | 1 |
| Sonia Risyafani | Affiliation unknown | 1 |
| Tassya Fitri Ramadhani Tassya | Affiliation unknown | 1 |
| Sella Afrian Listi | Affiliation unknown | 1 |
| Mayang salva Adetia | Affiliation unknown | 1 |
| Andang Fazri | Affiliation unknown | 1 |
| Chaterina Teresha | Affiliation unknown | 1 |
| wanda wardana | Affiliation unknown | 1 |
| Sylvia Kartika Wulan B. | Affiliation unknown | 1 |
| Reza Effendi | Affiliation unknown | 1 |
| Yohanes Totok Suyoto | Affiliation unknown | 1 |
| Hendriyaldi Hendriyaldi | Affiliation unknown | 1 |
| Johannes Johannes | Affiliation unknown | 1 |
| M. Arjun | Affiliation unknown | 1 |
Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.