PENGARUH NILAI PELANGGAN DAN RELATIONSHIP MARKETING TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN PADA PT. TOYOTA HADJI KALLA KENDARI

Saputra, Cahya Dwi; Yusuf, Yusuf; Nur, Nofal; Tangalayuk, Agustinus; Isalman, Isalman

doi:10.55598/jmk.v14i1.27008

Open access Jurnal

PENGARUH NILAI PELANGGAN DAN RELATIONSHIP MARKETING TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN PADA PT. TOYOTA HADJI KALLA KENDARI

Jurnal Manajemen dan Kewirausahaan · Vol. 14 No. 1 (2022) · pp. 387–398

DOI: 10.55598/jmk.v14i1.27008
ISSN: 2685-5151, 2085-0085
Published: 2022-08-05
Publisher: Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language: eng
License: creativecommons.org/licenses/by-sa/4.0

Abstract

The aim of this study; (1) To determine the effect of customer value on customer satisfaction at PT. Toyota Haji Kalla; (2) the influence of relationship marketing on customer satisfaction; (3) the influence of customer value on customer loyalty; (4) the influence of relationship marketing on customer loyalty; (5) the effect of customer satisfaction on customer loyalty; (6) the effect of customer value on customer loyalty through satisfaction as a mediating variable; (7) To determine the effect of marketing relationship on customer loyalty through satisfaction as a mediating variable. The population in this study were all customers of PT. Toyota Hadji Kalla made the purchase. The total population in this study cannot be known (infinitive). The sample of this study was 100 respondents using the Lemeshow formula. The results showed that: (1) Customer value had a significant effect on customer satisfaction at PT. Toyota Haji Kalla; (2) Relationship marketing has a significant effect on customer satisfaction; (3) Customer value has a significant effect on customer loyalty; (4) Relationship marketing has a significant effect on customer loyalty; (5) customer goals are significant to customer loyalty; (6) Customer value has a significant effect on customer loyalty through satisfaction as a mediating variable; (7) Relationship marketing has a significant effect on customer loyalty through satisfaction as a mediating variable

Keywords

Collaboration network of the authors

40 authors · 250 co-authorship links · 5 across different organisations · showing the 40 most connected

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Institut Agama Islam Negeri Kendari
Universitas Muhammadiyah Kendari
Universiti Teknologi MARA
Universitas Halu Oleo
Affiliation unknown

Different organisations
Same organisation
Affiliation unknown
Thicker line = more joint articles · bigger circle = more articles

Show as table

Co-author	Organisation	Joint articles
Rahmat Madjid	Affiliation unknown	5
Ibnu Hajar	Universiti Teknologi MARA	5
Hartini Hartini	Affiliation unknown	4
Alida Palilati	Affiliation unknown	4
Nasrul Nasrul	Universitas Halu Oleo	4
Juharsah Juharsah	Affiliation unknown	4
MUHAMMAD TAUFIK	Affiliation unknown	4
Adnan Hakim	Affiliation unknown	4
Endro Sukotjo	Affiliation unknown	4
Sri Wiyati Mahrani	Affiliation unknown	3
Samdin Samdin	Affiliation unknown	3
Farhan Ramdhani Istianandar	Affiliation unknown	3
Yusuf Montundu	Affiliation unknown	3
Asrip Putera	Affiliation unknown	3
Muhammad Masri	Affiliation unknown	3
Nurwati Nurwati	Affiliation unknown	2
Muhamad Masri	Affiliation unknown	2
Wahyuniati Hamid	Affiliation unknown	2
Suhirno Suhirno	Affiliation unknown	2
Nurul Ittaqullah	Affiliation unknown	2
Nursaban Rommy	Affiliation unknown	2
Aidin Hudani Awasinombu	Affiliation unknown	2
Patwayati Patwayati	Affiliation unknown	2
Muh. Taufik	Affiliation unknown	2
Sudirman Zaid	Affiliation unknown	2
Ansir Ansir	Affiliation unknown	2
Hastuti Hastuti	Affiliation unknown	2
Riski Amalia Madi	Affiliation unknown	2
Nursaban Rommy Suleman	Affiliation unknown	2
Muh. Rivan Kohawan	Affiliation unknown	2
Muhammad Alifuddin	Institut Agama Islam Negeri Kendari	1
Ahmadi Ahmadi	Institut Agama Islam Negeri Kendari	1
Laode Anhusadar	Institut Agama Islam Negeri Kendari	1
Kalni Kalni	Affiliation unknown	1
Efi Amsi	Affiliation unknown	1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.

Original metadata (oai_dc)

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	<dc:title xml:lang="en-US">PENGARUH NILAI PELANGGAN DAN RELATIONSHIP MARKETING TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN PADA PT. TOYOTA HADJI KALLA KENDARI</dc:title>
	<dc:creator>Saputra, Cahya Dwi</dc:creator>
	<dc:creator>Yusuf, Yusuf</dc:creator>
	<dc:creator>Nur, Nofal</dc:creator>
	<dc:creator>Tangalayuk, Agustinus</dc:creator>
	<dc:creator>Isalman, Isalman</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Customer Value, Relationship Marketing, Satisfaction, Loyalty</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">The aim of this study; (1) To determine the effect of customer value on customer satisfaction at PT. Toyota Haji Kalla; (2) the influence of relationship marketing on customer satisfaction; (3) the influence of customer value on customer loyalty; (4) the influence of relationship marketing on customer loyalty; (5) the effect of customer satisfaction on customer loyalty; (6) the effect of customer value on customer loyalty through satisfaction as a mediating variable; (7) To determine the effect of marketing relationship on customer loyalty through satisfaction as a mediating variable. The population in this study were all customers of PT. Toyota Hadji Kalla made the purchase. The total population in this study cannot be known (infinitive). The sample of this study was 100 respondents using the Lemeshow formula. The results showed that: (1) Customer value had a significant effect on customer satisfaction at PT. Toyota Haji Kalla; (2) Relationship marketing has a significant effect on customer satisfaction; (3) Customer value has a significant effect on customer loyalty; (4) Relationship marketing has a significant effect on customer loyalty; (5) customer goals are significant to customer loyalty; (6) Customer value has a significant effect on customer loyalty through satisfaction as a mediating variable; (7) Relationship marketing has a significant effect on customer loyalty through satisfaction as a mediating variable</dc:description>
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	<dc:date>2022-08-05</dc:date>
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	<dc:identifier>10.55598/jmk.v14i1.27008</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 14, No 1 (2022): Edisi Januari; 387-398</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v14i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/27008/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Manajemen dan Kewirausahaan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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