Melola Discovery

← Melola Discovery

Open access Jurnal

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN KAIN TENUN DI DESA MASALILI KECAMATAN KUNTUNAGA KABUPATEN MUNA

Jurnal Manajemen dan Kewirausahaan · Vol. 13 No. 1 (2021) · pp. 97–106

DOI
10.55598/jmk.v13i1.23312
ISSN
2685-5151, 2085-0085
Published
2021-01-20
Publisher
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to determine the factors that influence product quality and price on consumer satisfaction in using masalili woven fabric in Muna Regency. The population of this study were consumers who had used masalili woven fabric products and the number was 95. The data collection method in this study was a questionnaire. The analytical method used is multiple linear regression analysis using the SPSS version 24 program. The results of the study show that together price and product quality have a significant effect on consumer satisfaction. And partially the price has a significant effect on consumer satisfaction, product quality has an effect on consumer satisfaction,

Keywords

Collaboration network of the authors

40 authors · 239 co-authorship links · 1 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Muhammadiyah Kendari
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sinarwaty SinarwatyAffiliation unknown7
Juharsah JuharsahAffiliation unknown4
Nursaban RommyAffiliation unknown4
Murdjani KamaluddinAffiliation unknown4
Alida PalilatiAffiliation unknown4
Salma SalehAffiliation unknown3
Hartini HartiniAffiliation unknown3
Sudirman ZaidAffiliation unknown3
Hastuti HastutiAffiliation unknown2
Aidin Hudani AwasinombuAffiliation unknown2
Rahmat MadjidAffiliation unknown2
Yusuf YusufUniversitas Muhammadiyah Kendari2
Riski Amalia MadiAffiliation unknown2
Muhammad MasriAffiliation unknown2
Wahyuniati HamidAffiliation unknown2
Adnan HakimAffiliation unknown2
Nasrul NasrulUniversitas Halu Oleo2
Buyung SaritaAffiliation unknown2
Dedy Takdir SyaifuddinAffiliation unknown2
Patwayati PatwayatiAffiliation unknown2
Nuryamin BudiAffiliation unknown2
Fabian FaqihAffiliation unknown1
Ferni WatiAffiliation unknown1
Nofal NurAffiliation unknown1
Nurlaila RamadhaniAffiliation unknown1
Putriani MuchtarAffiliation unknown1
La Ode KaliminAffiliation unknown1
Samdin SamdinAffiliation unknown1
Muhammad Farhan Fauzan KasimAffiliation unknown1
Fitriani FitrianiAffiliation unknown1
La HataniAffiliation unknown1
Nurul IttaqullahAffiliation unknown1
Adhitya Al QadriAffiliation unknown1
Asrip PuteraAffiliation unknown1
Irmawati IrmawatiAffiliation unknown1
Sinarwati SinarwatiAffiliation unknown1
Irma Sri WahyuniAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN KAIN TENUN DI DESA MASALILI KECAMATAN KUNTUNAGA KABUPATEN MUNA</dc:title>
	<dc:creator>Purnama, Muhamad Sunarno</dc:creator>
	<dc:creator>Sukotjo, Endro</dc:creator>
	<dc:creator>Yusuf, Hayat</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Product Quality , Price,  Customer  Satisfaction</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine the factors that influence product quality and price on consumer satisfaction in using masalili woven fabric in Muna Regency. The population of this study were consumers who had used masalili woven fabric products and the number was 95. The data collection method in this study was a questionnaire. The analytical method used is multiple linear regression analysis using the SPSS version 24 program.  The results of the study show that together price and product quality have a significant effect on consumer satisfaction. And partially the price has a significant effect on consumer satisfaction, product quality has an effect on consumer satisfaction,</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan  Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2021-01-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/manajemen/article/view/23312</dc:identifier>
	<dc:identifier>10.55598/jmk.v13i1.23312</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 13, No 1 (2021): Edisi Januari; 97-106</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v13i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/23312/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Manajemen dan Kewirausahaan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>