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PENGARUH CITRA DESTINASI DAN NILAI PELANGGAN TERHADAP KEPUTUSAN BERKUNJUNG DI PULAU BOKORI

Jurnal Manajemen dan Kewirausahaan · Vol. 13 No. 1 (2021) · pp. 44–57

DOI
10.55598/jmk.v13i1.23305
ISSN
2685-5151, 2085-0085
Published
2021-01-20
Publisher
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to determine the effect of destination image and customer value on the decision to visit Bokori Island. This type of research uses quantitative research. The population in this study were those who had visited Bokori Island. The sample in this study amounted to 88 respondents. The sampling technique in this study was to use Accidental Sampling. The method of data collection in this research is to use questionnaires and documentation. This study uses multiple linear regression analysis. The results of this study indicate that: (1) simultaneously destination image and customer value have a positive and significant effect on visiting decisions (2) partially destination image variables have a positive and significant effect on visiting decisions. (3) partially the customer value variable has a positive and significant effect on visiting decisions.

Keywords

Collaboration network of the authors

40 authors · 201 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Muhammadiyah Kendari
  • Universitas Halu Oleo
  • Universiti Teknologi MARA
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Juharsah JuharsahAffiliation unknown4
Endro SukotjoAffiliation unknown4
Yusuf YusufUniversitas Muhammadiyah Kendari3
Sinarwaty SinarwatyAffiliation unknown3
Hartini HartiniAffiliation unknown3
MUHAMMAD TAUFIKAffiliation unknown3
Sudirman ZaidAffiliation unknown3
Patwayati PatwayatiAffiliation unknown3
La HataniAffiliation unknown3
Nasrul NasrulUniversitas Halu Oleo2
Nofal NurAffiliation unknown2
Aidin Hudani AwasinombuAffiliation unknown2
Alida PalilatiAffiliation unknown2
Nurul IttaqullahAffiliation unknown2
Muhammad MasriAffiliation unknown2
Triya AndayaniAffiliation unknown1
Agustinus TangalayukAffiliation unknown1
Cahya Dwi SaputraAffiliation unknown1
Ibnu HajarUniversiti Teknologi MARA1
Dewi Asyifa MutmainaAffiliation unknown1
Rahmat MadjidAffiliation unknown1
Nurul Artika Putri TAffiliation unknown1
Farhan Ramdhani IstianandarAffiliation unknown1
Heriyanto HeriyantoAffiliation unknown1
Muh. TaufikAffiliation unknown1
Mega LeryAffiliation unknown1
Feliks Anggia Binsar Kristian PanjaitanAffiliation unknown1
Siti Nur AisyahAffiliation unknown1
Eliyanti MokodompitAffiliation unknown1
Asrip PuteraAffiliation unknown1
Wa Ode Vira SaltifaAffiliation unknown1
Hayat YusufAffiliation unknown1
Adhitya Al QadriAffiliation unknown1
Harmi HarmiAffiliation unknown1
Noval NurAffiliation unknown1
Hastuti HastutiAffiliation unknown1
Zul Azmi NurAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH CITRA DESTINASI DAN NILAI PELANGGAN TERHADAP KEPUTUSAN BERKUNJUNG DI PULAU BOKORI</dc:title>
	<dc:creator>Sugiale, Eko Putra</dc:creator>
	<dc:creator>Rommy, Nursaban</dc:creator>
	<dc:creator>Isalman, Isalman</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Destination Image, Customer Value, Visiting Decision</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine the effect of destination image and customer value on the decision to visit Bokori Island. This type of research uses quantitative research. The population in this study were those who had visited Bokori Island. The sample in this study amounted to 88 respondents. The sampling technique in this study was to use Accidental Sampling. The method of data collection in this research is to use questionnaires and documentation. This study uses multiple linear regression analysis. The results of this study indicate that: (1) simultaneously destination image and customer value have a positive and significant effect on visiting decisions (2) partially destination image variables have a positive and significant effect on visiting decisions. (3) partially the customer value variable has a positive and significant effect on visiting decisions.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan  Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2021-01-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/manajemen/article/view/23305</dc:identifier>
	<dc:identifier>10.55598/jmk.v13i1.23305</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 13, No 1 (2021): Edisi Januari; 44-57</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v13i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/23305/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Manajemen dan Kewirausahaan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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