Melola Discovery

← Melola Discovery

Open access Jurnal

PENGARUH ONLINE CUSTOMER REVIEW DAN KUALITAS WEBSITE TERHADAP MINAT BELI PAKAIAN DI SHOPEE

Jurnal Manajemen dan Kewirausahaan · Vol. 14 No. 2 (2022) · pp. 525–540

DOI
10.55598/jmk.v14i2.27105
ISSN
2685-5151, 2085-0085
Published
2022-07-30
Publisher
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

The purpose of this study was to determine the partial effect of online customer reviews on buying interest, the effect of website quality on buying interest, and to determine the simultaneous effect of online customer reviews and website quality on buying interest. The research uses a quantitative approach which is carried out on students of the Faculty of Economics and Business. The sample in this study amounted to 60 students who had shopped at Shopee. Data were collected by questionnaire and analyzed using multiple linear regression. The results of this study indicate that partially online customer reviews have a positive and significant effect on consumer buying interest. Website quality has a positive and significant effect on consumer buying interest. Simultaneously online customer reviews and website quality have a significant influence on buying interest. From the results of the tests conducted, it was found that online customer review is the most dominant variable influencing buying interest.

Keywords

Collaboration network of the authors

40 authors · 231 co-authorship links · 5 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Muhammadiyah Kendari
  • Universitas Islam Negeri Ar-Raniry
  • Universiti Teknologi MARA
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Siti Nurjanah AhmadUniversitas Halu Oleo7
La WelendoAffiliation unknown7
Alida PalilatiAffiliation unknown6
Juharsah JuharsahAffiliation unknown6
Patwayati PatwayatiAffiliation unknown5
Nurwati NurwatiAffiliation unknown5
Fitriah FitriahUniversitas Islam Negeri Ar-Raniry4
Wayan MustikaAffiliation unknown4
MUHAMMAD TAUFIKAffiliation unknown4
Adnan HakimAffiliation unknown4
Wahyuniati HamidAffiliation unknown4
Endro SukotjoAffiliation unknown4
Asrip PuteraAffiliation unknown4
Muhammad MasriAffiliation unknown4
Hartini HartiniAffiliation unknown3
Ahmad Syarif SukriUniversitas Halu Oleo3
Hayat YusufAffiliation unknown3
Eliyanti Agus MokodompitAffiliation unknown3
Nursaban Rommy SulemanAffiliation unknown3
Agustinus TangalayukAffiliation unknown3
Ibnu HajarUniversiti Teknologi MARA3
Samdin SamdinAffiliation unknown3
Muh Thahir AzikinAffiliation unknown2
sulha sulhaAffiliation unknown2
Joko RaharjoAffiliation unknown2
Try Sugiyarto SoeparyantoUniversitas Halu Oleo2
Mappa NashrunAffiliation unknown2
Anafi MinmahddunUniversitas Halu Oleo2
Murdjani KamaluddinAffiliation unknown2
La HataniAffiliation unknown2
Nurul IttaqullahAffiliation unknown2
Muh. TaufikAffiliation unknown2
Sudirman ZaidAffiliation unknown2
Aidin Hudani AwasinombuAffiliation unknown2
Hastuti HastutiAffiliation unknown2

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">PENGARUH ONLINE CUSTOMER REVIEW DAN KUALITAS WEBSITE TERHADAP MINAT BELI PAKAIAN DI SHOPEE</dc:title>
	<dc:creator>T, Nurul Artika Putri</dc:creator>
	<dc:creator>Madjid, Rahmat</dc:creator>
	<dc:creator>Nasrul, Nasrul</dc:creator>
	<dc:creator>Yusuf, Yusuf</dc:creator>
	<dc:creator>Isalman, Isalman</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Online Customer Review, Website Quality, Buying Interest</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">The purpose of this study was to determine the partial effect of online customer reviews on buying interest, the effect of website quality on buying interest, and to determine the simultaneous effect of online customer reviews and website quality on buying interest. The research uses a quantitative approach which is carried out on students of the Faculty of Economics and Business. The sample in this study amounted to 60 students who had shopped at Shopee. Data were collected by questionnaire and analyzed using multiple linear regression. The results of this study indicate that partially online customer reviews have a positive and significant effect on consumer buying interest. Website quality has a positive and significant effect on consumer buying interest. Simultaneously online customer reviews and website quality have a significant influence on buying interest. From the results of the tests conducted, it was found that online customer review is the most dominant variable influencing buying interest. </dc:description>
	<dc:publisher xml:lang="en-US">Jurusan  Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2022-07-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/manajemen/article/view/27105</dc:identifier>
	<dc:identifier>10.55598/jmk.v14i2.27105</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 14, No 2 (2022): Edisi Juli; 525-540</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v14i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/27105/15736</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Manajemen dan Kewirausahaan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>