ANALISIS PEMASARAN HASIL PANEN UDANG VANAME DESA TEPPOE KECAMATAN POLEANG TIMUR KAB. BOMBANA

Irmawati, Irmawati; Madjid, Rahmat; Yusuf, Hayat; Kamaluddin, Murdjani; Putera, Asrip

doi:10.55598/jmk.v13i2.23331

Open access Jurnal

ANALISIS PEMASARAN HASIL PANEN UDANG VANAME DESA TEPPOE KECAMATAN POLEANG TIMUR KAB. BOMBANA

Jurnal Manajemen dan Kewirausahaan · Vol. 13 No. 2 (2021) · pp. 212–222

DOI: 10.55598/jmk.v13i2.23331
ISSN: 2685-5151, 2085-0085
Published: 2021-07-22
Publisher: Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language: eng
License: creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to determine the pattern of marketing channels, analyze costs, margins, and profits as well as the economic efficiency of each marketing channel for Vaname shrimp in Teppoe Village, Poleang Timur District. This research is a type of qualitative research with a descriptive approach. The types of data used in this study are qualitative data and quantitative data. Recording and observation data. The results of this study indicate that there are three patterns of shrimp marketing channels Vaname i.e., marketing channel I: Cultivators → Merchants Collector traders →Retailer Traders→Final Consumers, marketing channel II: Cultivators → Collector traders → Retailer traders →Final consumers, marketing channel III: Cultivators → Collector traders→Exporters. The total cost of marketing channel I is Rp. 1,550, marketing channel II is Rp. 2.250 and the total cost of marketing channel III is Rp.1.650. The marketing profit of marketing channel I is Rp. 6,450, the profit of marketing channel II is Rp. 5,750 and the profit of marketing channel III is Rp. 3,350. The marketing margin of marketing channel I is Rp. 8,000, marketing channel II is Rp. 8,000 and marketing channel III is 5,000. Farmer Share in marketing channel I is 88.5%, marketing channel II is 88.5% and marketing channel III is 92, 5%. Then for the most efficient marketing channel is the marketing channel I with the smallest efficiency value of 2.2%.

Keywords

Collaboration network of the authors

40 authors · 217 co-authorship links · 1 across different organisations · showing the 40 most connected

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Universitas Halu Oleo
Universitas Muhammadiyah Kendari
Affiliation unknown

Different organisations
Same organisation
Affiliation unknown
Thicker line = more joint articles · bigger circle = more articles

Show as table

Co-author	Organisation	Joint articles
Alida Palilati	Affiliation unknown	6
Yusuf Yusuf	Universitas Muhammadiyah Kendari	5
Nasrul Nasrul	Universitas Halu Oleo	4
Aidin Hudani Awasinombu	Affiliation unknown	4
Nurul Ittaqullah	Affiliation unknown	4
Juharsah Juharsah	Affiliation unknown	3
Sinarwaty Sinarwaty	Affiliation unknown	3
Endro Sukotjo	Affiliation unknown	3
Nurwati Nurwati	Affiliation unknown	3
Laode Asfahyadin Aliddin	Affiliation unknown	3
Samdin Samdin	Affiliation unknown	3
Suhirno Suhirno	Affiliation unknown	2
Ferni Wati	Affiliation unknown	2
La Ode Bahana Adam	Affiliation unknown	2
Abdul Razak Yusuf	Affiliation unknown	2
Isalman Isalman	Affiliation unknown	2
Adnan Hakim	Affiliation unknown	2
Nursaban Rommy	Affiliation unknown	2
Sudirman Zaid	Affiliation unknown	2
Sinarwati Sinarwati	Affiliation unknown	2
Hasanuddin Bua	Affiliation unknown	2
Wahyuniati Hamid	Affiliation unknown	2
La Ode Asfahyadin Aliddin	Affiliation unknown	2
Sri Wiyati Mahrani	Affiliation unknown	2
Muhammad Masri	Affiliation unknown	2
Dedy Takdir Syaifuddin	Affiliation unknown	2
Surni .	Affiliation unknown	1
Azhar Bafadal	Universitas Halu Oleo	1
Munirwan Zani	Universitas Halu Oleo	1
Putu Arimbawa	Affiliation unknown	1
Surni Surni	Affiliation unknown	1
Jeanet Silky Meitri	Affiliation unknown	1
Yusuf Montundu	Affiliation unknown	1
Hendrik Irawan	Affiliation unknown	1
Zaluddin Zaluddin	Affiliation unknown	1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.

Original metadata (oai_dc)

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	<dc:title xml:lang="en-US">ANALISIS PEMASARAN HASIL PANEN UDANG VANAME DESA TEPPOE KECAMATAN POLEANG TIMUR KAB. BOMBANA</dc:title>
	<dc:creator>Irmawati, Irmawati</dc:creator>
	<dc:creator>Madjid, Rahmat</dc:creator>
	<dc:creator>Yusuf, Hayat</dc:creator>
	<dc:creator>Kamaluddin, Murdjani</dc:creator>
	<dc:creator>Putera, Asrip</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Marketing Channel, Cost, Profit, Marketing Margin, Farmer Share and Marketing Efficiency</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine the pattern of marketing channels, analyze costs, margins, and profits as well as the economic efficiency of each marketing channel for Vaname shrimp in Teppoe Village, Poleang Timur District. This research is a type of qualitative research with a descriptive approach. The types of data used in this study are qualitative data and quantitative data. Recording and observation data.  The results of this study indicate that there are three patterns of shrimp marketing channels Vaname i.e., marketing channel I: Cultivators → Merchants Collector traders →Retailer Traders→Final Consumers, marketing channel II: Cultivators → Collector traders → Retailer traders →Final consumers, marketing channel III: Cultivators → Collector traders→Exporters. The total cost of marketing channel I is Rp. 1,550, marketing channel II is Rp. 2.250 and the total cost of marketing channel III is Rp.1.650. The marketing profit of marketing channel I is Rp. 6,450, the profit of marketing channel II is Rp. 5,750 and the profit of marketing channel III is Rp. 3,350. The marketing margin of marketing channel I is Rp. 8,000, marketing channel II is Rp. 8,000 and marketing channel III is 5,000. Farmer Share in marketing channel I is 88.5%, marketing channel II is 88.5% and marketing channel III is 92, 5%. Then for the most efficient marketing channel is the marketing channel I with the smallest efficiency value of 2.2%.</dc:description>
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	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2021-07-22</dc:date>
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	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 13, No 2 (2021): Edisi Juli; 212-222</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v13i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/23331/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Manajemen dan Kewirausahaan</dc:rights>
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