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PENINGKATAN KEPUASAN PELANGGAN MCD DRIVE THRU KENDARI MELALUI VARIASI PRODUK DAN KUALITAS LAYANAN

Jurnal Manajemen dan Kewirausahaan · Vol. 16 No. 1 (2024) · pp. 39–47

DOI
10.55598/jmk.v16i1.47052
ISSN
2685-5151, 2085-0085
Published
2024-01-24
Publisher
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This research aims: 1. To determine the increase in customer satisfaction at Mcd Drive Thru Kendari through product variations and service quality. 2. To determine the increase in customer satisfaction at Mcd Drive Thru Kendari through product variations. 3. To determine the increase in customer satisfaction at Mcd Drive Thru Kendari through Service Quality. The total population in this study was 96 respondents. This research uses multiple linear regression analysis.The research results show that: 1. Mcd Drive Thru Kendari customer satisfaction can increase through product variations and service quality. 2. Mcd Drive Thru Kendari customer satisfaction can be increased through product variations. 3. Mcd Drive Thru Kendari customer satisfaction can be improved through service quality.

Keywords

Collaboration network of the authors

40 authors · 229 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Muhammadiyah Kendari
  • Institut Agama Islam Negeri Kendari
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Endro SukotjoAffiliation unknown8
Patwayati PatwayatiAffiliation unknown6
Yusuf YusufUniversitas Muhammadiyah Kendari5
Sinarwaty SinarwatyAffiliation unknown5
Samdin SamdinAffiliation unknown5
Wahyuniati HamidAffiliation unknown5
Hastuti HastutiAffiliation unknown4
Alida PalilatiAffiliation unknown4
Sudirman ZaidAffiliation unknown4
Buyung SaritaAffiliation unknown4
Nofal NurAffiliation unknown3
Aidin Hudani AwasinombuAffiliation unknown3
Ansir AnsirAffiliation unknown3
Hayat YusufAffiliation unknown3
MUHAMMAD TAUFIKAffiliation unknown3
Muh. TaufikAffiliation unknown2
Rahmat MadjidAffiliation unknown2
Nasrul NasrulUniversitas Halu Oleo2
La HataniAffiliation unknown2
Triya AndayaniAffiliation unknown2
Nurul IttaqullahAffiliation unknown2
Yusuf MontunduAffiliation unknown2
Adnan HakimAffiliation unknown2
Lestari DaswanInstitut Agama Islam Negeri Kendari2
Makkulau MakkulauAffiliation unknown2
Nurwati NurwatiAffiliation unknown2
Murdjani KamaluddinAffiliation unknown2
Hasanuddin BuaAffiliation unknown2
La RabaniUniversitas Halu Oleo1
Fabian FaqihAffiliation unknown1
Arham ArhamAffiliation unknown1
Titin JuniartinAffiliation unknown1
Fiqih Saputra TambokoAffiliation unknown1
Feliks Anggia BK PanjaitanAffiliation unknown1
Eko Putra SugialeAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENINGKATAN KEPUASAN PELANGGAN MCD DRIVE THRU KENDARI  MELALUI VARIASI PRODUK DAN KUALITAS LAYANAN</dc:title>
	<dc:creator>Harmi, Harmi</dc:creator>
	<dc:creator>Juharsah, Juharsah</dc:creator>
	<dc:creator>Rommy, Nursaban</dc:creator>
	<dc:creator>Hartini, Hartini</dc:creator>
	<dc:creator>Nur, Noval</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Customer Satisfaction, Product Variety and Service Quality</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">This research aims: 1. To determine the increase in customer satisfaction at Mcd Drive Thru Kendari through product variations and service quality. 2. To determine the increase in customer satisfaction at Mcd Drive Thru Kendari through product variations. 3. To determine the increase in customer satisfaction at Mcd Drive Thru Kendari through Service Quality. The total population in this study was 96 respondents. This research uses multiple linear regression analysis.The research results show that: 1. Mcd Drive Thru Kendari customer satisfaction can increase through product variations and service quality. 2. Mcd Drive Thru Kendari customer satisfaction can be increased through product variations. 3. Mcd Drive Thru Kendari customer satisfaction can be improved through service quality.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan  Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2024-01-24</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/manajemen/article/view/47052</dc:identifier>
	<dc:identifier>10.55598/jmk.v16i1.47052</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 16, No 1 (2024): Edisi Januari; 39-47</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v16i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/47052/19686</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Jurnal Manajemen dan Kewirausahaan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>