Melola Discovery

← Melola Discovery

Jurnal

Industry Marketing Mix Analysis Banana Chips In Konda Village One District Konda South Konawe Regency

Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian · Vol. 2 No. 3 (2021) · pp. 172–181

DOI
10.33772/tekper.v2i3.20693
ISSN
2721-5709
Published
2021-12-25
Publisher
Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,
Language
eng

Abstract

This study aims to determine the effect of the marketing mix on product dimensions, price, place, and promotion on consumer satisfaction in the Simple Banana Chips Industry in Konda District, South Konawe Regency. Determination of the research location was done purposively. Data was collected using a questionnaire, interview, and documentation methods. The analysis used is Multiple Regression Analysis. Based on the results of research conducted on the analysis of the marketing mix of banana chips in the Simple Banana Chips Industry, it can be concluded that the results of the assessment and responses of consumer respondents to aspects of the marketing mix of product dimensions, price and place have a satisfied rating category where the average consumer chooses a scored answer four or agree. In contrast, the aspect of the marketing mix (promotion) has a poor rating category where the average consumer chooses an answer score of 3 or less satisfied and two or dissatisfied.

Keywords

Collaboration network of the authors

40 authors · 90 co-authorship links · 7 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Syiah Kuala
  • National University of Malaysia
  • Universitas Sulawesi Tenggara
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sakir SakirAffiliation unknown9
Yusna IndarsyihUniversitas Halu Oleo3
Asriani AsrianiUniversitas Halu Oleo3
Dhian HerdhiansyahAffiliation unknown3
LA KARIMUNAUniversitas Halu Oleo2
Ikram IkramAffiliation unknown2
Rosmawaty RosmawatyAffiliation unknown2
Sitti HAJJAH AwaliyahAffiliation unknown2
Weka Gusmiarty AbdullahUniversitas Halu Oleo2
SRI WAHYUNIAffiliation unknown2
Muhamad SafarAffiliation unknown2
Darno DarnoAffiliation unknown2
Ilham La OdeAffiliation unknown2
Febriani FebrianiAffiliation unknown2
Jannatin JannatinAffiliation unknown2
Ayu Putri WahyuningsihAffiliation unknown2
Lilia HalimNational University of Malaysia1
Lilia Ellany MohtarNational University of Malaysia1
S SoewarnoUniversitas Syiah Kuala1
Munirwan ZaniUniversitas Halu Oleo1
Lukman YunusAffiliation unknown1
La Ode Arfan DeduAffiliation unknown1
Haji SaedimanUniversitas Halu Oleo1
Farah AmiratAffiliation unknown1
Syahrun SyahrunUniversitas Sulawesi Tenggara1
La Ode Ali BasriAffiliation unknown1
Sufiana SufianaAffiliation unknown1
Tamrin TamrinUniversitas Halu Oleo1
I Gede MardiantaAffiliation unknown1
Lisa LisaUniversitas Halu Oleo1
Ade Sidratul HayatAffiliation unknown1
La Ode Muhammad Muslihun HusuniAffiliation unknown1
Sakinah Ambang Diandry LesmanaAffiliation unknown1
La Ode KasrunAffiliation unknown1
Muhammad TisaktiAffiliation unknown1
La RiandaAffiliation unknown1
Wa UlianaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JMIP/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">Industry Marketing Mix Analysis Banana Chips In Konda Village One  District Konda South Konawe Regency</dc:title>
	<dc:creator>Wulandari, Sisi</dc:creator>
	<dc:creator>Sarinah, Sarinah</dc:creator>
	<dc:creator>Syukri, Muhammad</dc:creator>
	<dc:subject xml:lang="en-US">Simple banana chips, marketing mix, consumer goals, multiple linear analysis</dc:subject>
	<dc:description xml:lang="en-US"> This study aims to determine the effect of the marketing mix on product dimensions, price, place, and promotion on consumer satisfaction in the Simple Banana Chips Industry in Konda District, South Konawe Regency. Determination of the research location was done purposively. Data was collected using a questionnaire, interview, and documentation methods. The analysis used is Multiple Regression Analysis. Based on the results of research conducted on the analysis of the marketing mix of banana chips in the Simple Banana Chips Industry, it can be concluded that the results of the assessment and responses of consumer respondents to aspects of the marketing mix of product dimensions, price and place have a satisfied rating category where the average consumer chooses a scored answer four or agree. In contrast, the aspect of the marketing mix (promotion) has a poor rating category where the average consumer chooses an answer score of 3 or less satisfied and two or dissatisfied.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2021-12-25</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JMIP/article/view/20693</dc:identifier>
	<dc:identifier>10.33772/tekper.v2i3.20693</dc:identifier>
	<dc:source xml:lang="en-US">Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; Vol 2, No 3 (2021): Desember - Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; 172 - 181</dc:source>
	<dc:source>2721-5709</dc:source>
	<dc:source>10.33772/tekper.v2i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JMIP/article/view/20693/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian</dc:rights>
</oai_dc:dc>