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The strategy for developing virgin coconut oil (vco) products at IKM Al Huda 45 in Kontumolepe Village, Tongkuno District, Muna Regency using SWOT analysis

Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian · Vol. 3 No. 3 (2022) · pp. 147–157

DOI
10.33772/tekper.v3i3.28567
ISSN
2721-5709
Published
2022-12-25
Publisher
Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,
Language
eng

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pengembangan produk virgin coconut oil pada IKM Al Huda 45 di Kelurahan Kontumolepe Kecamatan Tongkuno kabupaten Muna. Metode penelitian yang digunakan adalah Analisis SWOT, Matriks Evaluasi Faktor Eksternal (Eksternal Factor Evaluation- EFE Matrix), Matriks This study aims to determine the strategy for developing virgin coconut oil products at IKM Al Huda 45 in Kontumolepe Village, Tongkuno District, Muna Regency. The research method used is the SWOT analysis, External Factor Evaluation Matrix (EFE Matrix), and Internal Factor Evaluation Matrix (IFE Matrix). Data was collected using a questionnaire, interview, documentation and observation methods. The results showed that the analysis of the development strategy showed the results on the Internal Factor Evaluation (IFE) matrix with a total weight score owned by the Al Huda 45 business of 2.75, which indicated that the position of the Al Huda 45 IKM had an internal position that was above the average. Meanwhile, the total score for External Factor Evaluation (EFE) is 3.00, which indicates that the business position is relatively high in IKM Al Huda 45 in dealing with external dynamics. Strength development strategies take advantage of existing opportunities by (1) maintaining the quality of virgin coconut oil products made from coconut to meet product demand, (2) increasing the amount of production and quality of virgin coconut oil to meet market demand, (3) increasing promotions and (4) utilizing government assistance in reducing production costs. From the analysis of the Al Huda 45 IKM development strategy, it is feasible to be developed.

Keywords

Collaboration network of the authors

40 authors · 163 co-authorship links · 5 across different organisations · showing the 40 most connected

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  • Universitas Halu Oleo
  • Universitas Gadjah Mada
  • Syarif Hidayatullah State Islamic University Jakarta
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
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Co-authorOrganisationJoint articles
Sakir SakirAffiliation unknown10
Salahuddin SalahuddinUniversitas Gadjah Mada9
Dhian HerdhiansyahAffiliation unknown6
Tjandra BuanaAffiliation unknown5
Awaluddin HamzahUniversitas Halu Oleo5
Bunyamin BunyaminAffiliation unknown5
Yoenita JayadisastraUniversitas Halu Oleo4
Putu ArimbawaAffiliation unknown4
Rosmawaty RosmawatyAffiliation unknown4
Hartina BatoaAffiliation unknown3
Nur Isiyana WiantiAffiliation unknown3
Suriana SurianaAffiliation unknown3
Darsilan DimaAffiliation unknown3
Muslim TadjuddahAffiliation unknown2
St. Aida Adha TaridalaAffiliation unknown2
Weka WidayatiAffiliation unknown2
Hermanto HermantoUniversitas Halu Oleo2
Abdu Rahman BacoAffiliation unknown2
Surni SurniAffiliation unknown2
Yusna IndarsihAffiliation unknown2
Muhammad Aswar LimiUniversitas Halu Oleo2
Ni Wayan SutrianiAffiliation unknown2
Ima Astuty WunawarsihAffiliation unknown2
Alimin AliminSyarif Hidayatullah State Islamic University Jakarta2
Sarawa MammaUniversitas Halu Oleo2
Abdul DjoharAffiliation unknown2
Dhian HerdiansyahAffiliation unknown2
Rosmawati RosmawatiUniversitas Halu Oleo2
La Ode AlwiUniversitas Halu Oleo2
Munirwan ZaniUniversitas Halu Oleo2
Pratiwi Andriyani MekuoAffiliation unknown1
Rosmawati .Affiliation unknown1
Fadillah NasyratullahAffiliation unknown1
Usman RianseAffiliation unknown1
Hefbron HefbronAffiliation unknown1
Dasmin SiduAffiliation unknown1
Srofela SrofelaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JMIP/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">The strategy for developing virgin coconut oil (vco) products at IKM Al Huda 45 in Kontumolepe Village, Tongkuno District, Muna Regency using SWOT analysis</dc:title>
	<dc:creator>Ibrahim, Bintang</dc:creator>
	<dc:creator>Rianda, La</dc:creator>
	<dc:creator>Abdullah, Sukmawati</dc:creator>
	<dc:subject xml:lang="en-US">Virgin Coconut Oil (VCO), IFE Matrix and Strategy EFE</dc:subject>
	<dc:description xml:lang="en-US">Penelitian ini bertujuan untuk mengetahui strategi pengembangan produk virgin coconut oil pada IKM Al Huda 45 di Kelurahan Kontumolepe Kecamatan Tongkuno kabupaten Muna. Metode penelitian yang digunakan adalah Analisis SWOT, Matriks Evaluasi Faktor Eksternal (Eksternal Factor Evaluation- EFE Matrix), Matriks This study aims to determine the strategy for developing virgin coconut oil products at IKM Al Huda 45 in Kontumolepe Village, Tongkuno District, Muna Regency. The research method used is the SWOT analysis, External Factor Evaluation Matrix (EFE Matrix), and Internal Factor Evaluation Matrix (IFE Matrix). Data was collected using a questionnaire, interview, documentation and observation methods. The results showed that the analysis of the development strategy showed the results on the Internal Factor Evaluation (IFE) matrix with a total weight score owned by the Al Huda 45 business of 2.75, which indicated that the position of the Al Huda 45 IKM had an internal position that was above the average. Meanwhile, the total score for External Factor Evaluation (EFE) is 3.00, which indicates that the business position is relatively high in IKM Al Huda 45 in dealing with external dynamics. Strength development strategies take advantage of existing opportunities by (1) maintaining the quality of virgin coconut oil products made from coconut to meet product demand, (2) increasing the amount of production and quality of virgin coconut oil to meet market demand, (3) increasing promotions and (4) utilizing government assistance in reducing production costs. From the analysis of the Al Huda 45 IKM development strategy, it is feasible to be developed.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,</dc:publisher>
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	<dc:date>2022-12-25</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:identifier>https://ojs.uho.ac.id/index.php/JMIP/article/view/28567</dc:identifier>
	<dc:identifier>10.33772/tekper.v3i3.28567</dc:identifier>
	<dc:source xml:lang="en-US">Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; Vol 3, No 3 (2022): Desember - Tekper: Jurnal Teknologi dan Manajemen Industri Pertanian; 147 - 157</dc:source>
	<dc:source>2721-5709</dc:source>
	<dc:source>10.33772/tekper.v3i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JMIP/article/view/28567/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian</dc:rights>
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