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Study of Chicken Meat Business Management Strategy in Efforts to Increase Competitiveness (Case Study on Mrs. Hasnia's Chicken Meatball Business in Rahandouna Village Poasia District Kendari)

Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian · Vol. 4 No. 1 (2023) · pp. 59–66

DOI
10.33772/tekper.v4i1.32972
ISSN
2721-5709
Published
2023-04-28
Publisher
Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,
Language
eng

Abstract

The chicken meatball processing business located in Rahandouna Village, Poasia District, Kendari City, is a home-based company that produces chicken meatballs. This research aims to determine the strengths, weaknesses, opportunities, and threats and determine a competitive strategy using the SWOT analysis method. SWOT analysis can provide accurate research results to formulate competitive strategies that maximize strengths and opportunities. But at the same time, it minimizes weaknesses (weaknesses) and threats (threats). The research results show a strength score of 1.95, weaknesses of 0.80, opportunities of 1.65, and threats of 0.98. So, it was found that Mrs. Hasnia's business position was in a very favorable situation; the company had opportunities and strengths to take advantage of existing opportunities. The strategy that must be implemented in this condition is to support aggressive growth policies (growth-oriented strategy).

Keywords

Collaboration network of the authors

40 authors · 163 co-authorship links · 5 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Gadjah Mada
  • Syarif Hidayatullah State Islamic University Jakarta
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sakir SakirAffiliation unknown10
Salahuddin SalahuddinUniversitas Gadjah Mada9
Dhian HerdhiansyahAffiliation unknown6
Tjandra BuanaAffiliation unknown5
Awaluddin HamzahUniversitas Halu Oleo5
Bunyamin BunyaminAffiliation unknown5
Yoenita JayadisastraUniversitas Halu Oleo4
Putu ArimbawaAffiliation unknown4
Rosmawaty RosmawatyAffiliation unknown4
Hartina BatoaAffiliation unknown3
Nur Isiyana WiantiAffiliation unknown3
Suriana SurianaAffiliation unknown3
Darsilan DimaAffiliation unknown3
Muslim TadjuddahAffiliation unknown2
St. Aida Adha TaridalaAffiliation unknown2
Weka WidayatiAffiliation unknown2
Hermanto HermantoUniversitas Halu Oleo2
Abdu Rahman BacoAffiliation unknown2
Surni SurniAffiliation unknown2
Yusna IndarsihAffiliation unknown2
Muhammad Aswar LimiUniversitas Halu Oleo2
Ni Wayan SutrianiAffiliation unknown2
Ima Astuty WunawarsihAffiliation unknown2
Alimin AliminSyarif Hidayatullah State Islamic University Jakarta2
Sarawa MammaUniversitas Halu Oleo2
Abdul DjoharAffiliation unknown2
Dhian HerdiansyahAffiliation unknown2
Rosmawati RosmawatiUniversitas Halu Oleo2
La Ode AlwiUniversitas Halu Oleo2
Munirwan ZaniUniversitas Halu Oleo2
Pratiwi Andriyani MekuoAffiliation unknown1
Rosmawati .Affiliation unknown1
Fadillah NasyratullahAffiliation unknown1
Usman RianseAffiliation unknown1
Hefbron HefbronAffiliation unknown1
Dasmin SiduAffiliation unknown1
Srofela SrofelaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JMIP/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Study of Chicken Meat Business Management Strategy in Efforts to Increase Competitiveness (Case Study on Mrs. Hasnia's Chicken Meatball Business in Rahandouna Village  Poasia District Kendari)</dc:title>
	<dc:creator>Aprianto, Denny</dc:creator>
	<dc:creator>Rianda, La</dc:creator>
	<dc:creator>Abdullah, Sukmawati</dc:creator>
	<dc:subject xml:lang="en-US">Chicken meatballs; competitiveness; management; SWOT analysis</dc:subject>
	<dc:description xml:lang="en-US">The chicken meatball processing business located in Rahandouna Village, Poasia District, Kendari City, is a home-based company that produces chicken meatballs. This research aims to determine the strengths, weaknesses, opportunities, and threats and determine a competitive strategy using the SWOT analysis method. SWOT analysis can provide accurate research results to formulate competitive strategies that maximize strengths and opportunities. But at the same time, it minimizes weaknesses (weaknesses) and threats (threats). The research results show a strength score of 1.95, weaknesses of 0.80, opportunities of 1.65, and threats of 0.98. So, it was found that Mrs. Hasnia's business position was in a very favorable situation; the company had opportunities and strengths to take advantage of existing opportunities. The strategy that must be implemented in this condition is to support aggressive growth policies (growth-oriented strategy).</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2023-04-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:identifier>https://ojs.uho.ac.id/index.php/JMIP/article/view/32972</dc:identifier>
	<dc:identifier>10.33772/tekper.v4i1.32972</dc:identifier>
	<dc:source xml:lang="en-US">Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; Vol 4, No 1 (2023): April - Tekper: Jurnal Teknologi dan Manajemen Industri Pertanian; 59 - 66</dc:source>
	<dc:source>2721-5709</dc:source>
	<dc:source>10.33772/tekper.v4i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JMIP/article/view/32972/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian</dc:rights>
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