PENGARUH ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN (STUDI PADA PARA PENGUSAHA PENGOLAH KOPI TOLAKI DI KABUPATEN KONAWE SELATAN)

Hasnawati, Hasnawati; Sukotjo, Endro; Yusuf, Yusuf; Isalman, Isalman

doi:10.33772/jumbo.v6i3.22844

Jurnal

PENGARUH ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN (STUDI PADA PARA PENGUSAHA PENGOLAH KOPI TOLAKI DI KABUPATEN KONAWE SELATAN)

Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) · Vol. 6 No. 3 (2022) · pp. 628–640

DOI: 10.33772/jumbo.v6i3.22844
ISSN: 2502-4175
Published: 2022-12-28
Publisher: Pascasarjana Universitas Halu Oleo
Language: eng

Abstract

The aims of this study were to determine and analyze: (1) The effect of entrepreneurial orientation, market orientation, and product innovation on marketing performance of tolaki coffee processing entrepreneur South Konawe Regency, (2) The effect of entrepreneurial orientation on marketing performance of tolaki coffee processing entrepreneur South Konawe Regency, (3) The effect of market orientation on marketing performance of tolaki coffee processing entrepreneur South Konawe Regency, (4) The effect of product innovation on marketing performance of tolaki coffee processing entrepreneur South Konawe Regency. The number of samples in this study was all entrepeneur of Coffe Tolaki at South Konawe Regency about 34 respondents. The analysis technique was using multiple regression analysis with SPSS 25.The results showed that: (1) entrepreneurial orientation, market orientation, and product innovation has a positive and significant effect on marketing performance of tolaki coffee processing entrepreneur South Konawe Regency, (2) Entrepreneurial orientation has a positive and significant effect on marketing performance of Tolaki coffee processing entrepreneur South Konawe Regency, (3) Market orientation has a positive and significant effect on marketing performance of Tolaki coffee processing entrepreneur South Konawe Regency, (4) Product innovation has a positive and significant effect on marketing performance of Tolaki coffee processing entrepreneur South Konawe Regency

Collaboration network of the authors

40 authors · 235 co-authorship links · 6 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

Universitas Halu Oleo
Institut Agama Islam Negeri Kendari
Universitas Muhammadiyah Kendari
Universiti Teknologi MARA
Affiliation unknown

Different organisations
Same organisation
Affiliation unknown
Thicker line = more joint articles · bigger circle = more articles

Show as table

Co-author	Organisation	Joint articles
Alida Palilati	Affiliation unknown	6
Sinarwaty Sinarwaty	Affiliation unknown	5
Juharsah Juharsah	Affiliation unknown	5
Hartini Hartini	Affiliation unknown	5
Nasrul Nasrul	Universitas Halu Oleo	5
Rahmat Madjid	Affiliation unknown	4
Nursaban Rommy	Affiliation unknown	4
Hastuti Hastuti	Affiliation unknown	4
MUHAMMAD TAUFIK	Affiliation unknown	4
Adnan Hakim	Affiliation unknown	4
Muhammad Masri	Affiliation unknown	4
Salma Saleh	Affiliation unknown	3
Aidin Hudani Awasinombu	Affiliation unknown	3
Nurwati Nurwati	Affiliation unknown	3
Wahyuniati Hamid	Affiliation unknown	3
Murdjani Kamaluddin	Affiliation unknown	3
Sudirman Zaid	Affiliation unknown	3
Riski Amalia Madi	Affiliation unknown	3
Nofal Nur	Affiliation unknown	3
La Misu	Universitas Halu Oleo	2
Suhirno Suhirno	Affiliation unknown	2
Ibnu Hajar	Universiti Teknologi MARA	2
La Hatani	Affiliation unknown	2
Patwayati Patwayati	Affiliation unknown	2
Asrip Putera	Affiliation unknown	2
Muh. Taufik	Affiliation unknown	2
Samdin Samdin	Affiliation unknown	2
Valentinus Amstrong TN	Affiliation unknown	2
Bambang Pramono	Universitas Halu Oleo	1
Isnawaty Isnawaty	Universitas Halu Oleo	1
Muhammad Alifuddin	Institut Agama Islam Negeri Kendari	1
Ahmadi Ahmadi	Institut Agama Islam Negeri Kendari	1
Laode Anhusadar	Institut Agama Islam Negeri Kendari	1
Marwan Zam Mili	Affiliation unknown	1
Firdaus Firdaus	Affiliation unknown	1
Erwin Anshari	Affiliation unknown	1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JUMBO/oai, first harvested 31 Okt 2026, last seen 31 Okt 2026.

Original metadata (oai_dc)

<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">PENGARUH ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN (STUDI PADA PARA PENGUSAHA PENGOLAH KOPI TOLAKI DI KABUPATEN KONAWE SELATAN)</dc:title>
	<dc:creator>Hasnawati, Hasnawati</dc:creator>
	<dc:creator>Sukotjo, Endro</dc:creator>
	<dc:creator>Yusuf, Yusuf</dc:creator>
	<dc:creator>Isalman, Isalman</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">The aims of this study were to determine and analyze: (1) The effect of entrepreneurial orientation, market orientation, and product innovation on marketing performance of tolaki coffee processing entrepreneur South Konawe Regency, (2) The effect of entrepreneurial orientation on marketing performance of tolaki coffee processing entrepreneur South Konawe Regency, (3) The effect of market orientation on marketing performance of tolaki coffee processing entrepreneur South Konawe Regency, (4) The effect of product innovation on marketing performance of tolaki coffee processing entrepreneur South Konawe Regency. The number of samples in this study was all entrepeneur of Coffe Tolaki at South Konawe Regency about 34 respondents. The analysis technique was using multiple regression analysis with SPSS 25.The results showed that: (1) entrepreneurial orientation, market orientation, and product innovation has a positive and significant effect on marketing performance of tolaki coffee processing entrepreneur South Konawe Regency, (2) Entrepreneurial orientation has a positive and significant effect on marketing performance of Tolaki coffee processing entrepreneur South Konawe Regency, (3) Market orientation has a positive and significant effect on marketing performance of Tolaki coffee processing entrepreneur South Konawe Regency, (4) Product innovation has a positive and significant effect on marketing performance of Tolaki coffee processing entrepreneur South Konawe Regency</dc:description>
	<dc:publisher xml:lang="en-US">Pascasarjana Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2022-12-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JUMBO/article/view/22844</dc:identifier>
	<dc:identifier>10.33772/jumbo.v6i3.22844</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen, Bisnis dan Organisasi (JUMBO); Vol 6, No 3 (2022): Jurnal JUMBO Vol 6 No 3; 628-640</dc:source>
	<dc:source>2502-4175</dc:source>
	<dc:source>10.33772/jumbo.v6i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JUMBO/article/view/22844/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)</dc:rights>
</oai_dc:dc>