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Jurnal

PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PENGRAJIN TENUN BINAAN DINAS KOPERASI UKM DAN TENAGA KERJA KABUPATEN WAKATOBI

Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) · Vol. 5 No. 3 (2021) · pp. 575–588

DOI
10.33772/jumbo.v5i3.21112
ISSN
2502-4175
Published
2021-12-30
Publisher
Pascasarjana Universitas Halu Oleo
Language
eng

Abstract

The purpose of this study was to examine the effect of product quality, price and promotion on purchasing decisions of woven fabrics, influence of product quality on purchasing decisions of woven fabrics, influence of price on purchasing decisions of woven fabrics and the influence of promotions on purchasing decisions of woven fabrics. The object of this research is the Department of Cooperatives, Small and Medium Enterprises and Manpower of Wakatobi Regency. The approach used in this research is a quantitative approach (mainstream approach). The sample/respondent used in this study were 100 respondents. The analytical tool used is Multiple Regression Analysis. Data collection methods in this study used a questionnaire and data analysis tools using software SPSSThe results of this study can be concluded that product quality, price and promotion together have a strong and significant influence in improving the purchasing decision of Wakatobi woven fabrics, product quality significantly affects the improvement of fabric purchasing decisions, price significantly affects the increase of woven fabric purchasing decisions and Promotion significantly affects the increase in purchasing decisions for Wakatobi woven fabrics.

Collaboration network of the authors

40 authors · 265 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Muhammadiyah Kendari
  • Universiti Teknologi MARA
  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Buyung SaritaAffiliation unknown10
Sinarwaty SinarwatyAffiliation unknown9
Sujono SujonoAffiliation unknown8
Juharsah JuharsahAffiliation unknown6
Dedy Takdir SyaifuddinAffiliation unknown6
Nursaban RommyAffiliation unknown6
Hartini HartiniAffiliation unknown6
Nuryamin BudiAffiliation unknown5
Wahyuniati HamidAffiliation unknown5
Yusuf YusufUniversitas Muhammadiyah Kendari4
Alida PalilatiAffiliation unknown4
Hastuti HastutiAffiliation unknown3
Aidin Hudani AwasinombuAffiliation unknown3
Zaluddin ZaluddinAffiliation unknown3
Valentinus AmstrongAffiliation unknown3
Murdjani KamaluddinAffiliation unknown3
Muhammad MasriAffiliation unknown3
Nofal NurAffiliation unknown3
Samdin SamdinAffiliation unknown3
Ibnu HajarUniversiti Teknologi MARA3
Sinarwati SinarwatiAffiliation unknown3
Nasrul NasrulUniversitas Halu Oleo3
Nurwati NurwatiAffiliation unknown3
Yusuf MontunduAffiliation unknown2
Hayat YusufAffiliation unknown2
Isalman IsalmanAffiliation unknown2
Muh. Akbar MuktadirunAffiliation unknown1
Krisna KrisnaAffiliation unknown1
Rachmat Riyaldi HasanAffiliation unknown1
Putu SumarniwatiAffiliation unknown1
Sulisnawati SulisnawatiAffiliation unknown1
Valentinus Amstrong T. NempungAffiliation unknown1
Farhan Ramadhani IstiandarAffiliation unknown1
Fabian FaqihAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JUMBO/oai, first harvested 31 Okt 2026, last seen 31 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA  PENGRAJIN TENUN BINAAN DINAS KOPERASI UKM DAN TENAGA KERJA KABUPATEN WAKATOBI</dc:title>
	<dc:creator>Syah, Arif Rahman</dc:creator>
	<dc:creator>Sukotjo, Endro</dc:creator>
	<dc:creator>Zaid, Sudirman</dc:creator>
	<dc:creator>Saleh, Salma</dc:creator>
	<dc:creator>TN, Valentinus Amstrong</dc:creator>
	<dc:creator>Madi, Riski Amalia</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">The purpose of this study was to examine the effect of product quality, price and promotion on purchasing decisions of woven fabrics, influence of product quality on purchasing decisions of woven fabrics, influence of price on purchasing decisions of woven fabrics and the influence of promotions on purchasing decisions of woven fabrics. The object of this research is the Department of Cooperatives, Small and Medium Enterprises and Manpower of Wakatobi Regency. The approach used in this research is a quantitative approach (mainstream approach). The sample/respondent used in this study were 100 respondents. The analytical tool used is Multiple Regression Analysis. Data collection methods in this study used a questionnaire and data analysis tools using software SPSSThe results of this study can be concluded that product quality, price and promotion together have a strong and significant influence in improving the purchasing decision of Wakatobi woven fabrics, product quality significantly affects the improvement of fabric purchasing decisions, price significantly affects the increase of woven fabric purchasing decisions and Promotion significantly affects the increase in purchasing decisions for Wakatobi woven fabrics.</dc:description>
	<dc:publisher xml:lang="en-US">Pascasarjana Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2021-12-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JUMBO/article/view/21112</dc:identifier>
	<dc:identifier>10.33772/jumbo.v5i3.21112</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen, Bisnis dan Organisasi (JUMBO); Vol 5, No 3 (2021): Jurnal Jumbo Vol. 5 No. 3; 575-588</dc:source>
	<dc:source>2502-4175</dc:source>
	<dc:source>10.33772/jumbo.v5i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JUMBO/article/view/21112/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)</dc:rights>
</oai_dc:dc>