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Jurnal

PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN PEMBUAT KOPI KAHIANGA DI WAKATOBI

Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) · Vol. 6 No. 1 (2022) · pp. 113–126

DOI
10.33772/jumbo.v6i1.22698
ISSN
2502-4175
Published
2022-04-28
Publisher
Pascasarjana Universitas Halu Oleo
Language
eng

Abstract

This study aims to test and analyze: (1). To determine and analyze the effect of market orientation on the marketing performance of the Kahianga Coffee maker business in Wakatobi, (2). To find out and analyze the effect of entrepreneurial orientation on the marketing performance of the Kahianga Coffee maker business in Wakatobi and (3). To find out and analyze the effect of competitive advantage on the marketing performance of the Kahianga Coffee maker business in Wakatobi. This study used 50 respondents who made kahianga coffee in Wakatobi. While the data analysis used descriptive analysis and inferential analysis of Multiple Linear Regression using the program packagesoftware SPSS Version 24.0.The results of this study are (1).Market orientation has a positive and significant effect on the marketing performance of kahianga coffee makers in Wakatobi, (2). Entrepreneurial orientation has a positive and significant effect on the marketing performance of kahianga coffee makers in Wakatobi, and (3)Competitive advantage has a positive and significant impact on the marketing performance of kahianga coffee makers in Wakatobi.

Collaboration network of the authors

40 authors · 208 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Muhammadiyah Kendari
  • Institut Agama Islam Negeri Kendari
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Nursaban RommyAffiliation unknown10
Nasrul NasrulUniversitas Halu Oleo7
Endro SukotjoAffiliation unknown7
Alida PalilatiAffiliation unknown6
Yusuf YusufUniversitas Muhammadiyah Kendari5
Wahyuniati HamidAffiliation unknown5
Hastuti HastutiAffiliation unknown4
Rahmat MadjidAffiliation unknown4
Samdin SamdinAffiliation unknown4
Sinarwaty SinarwatyAffiliation unknown4
Buyung SaritaAffiliation unknown4
Nofal NurAffiliation unknown3
Muh. TaufikAffiliation unknown3
Noval NurAffiliation unknown3
Adnan HakimAffiliation unknown3
Aidin Hudani AwasinombuAffiliation unknown2
Ansir AnsirAffiliation unknown2
Murdjani KamaluddinAffiliation unknown2
Arham ArhamAffiliation unknown2
Nurul IttaqullahAffiliation unknown2
Farhan Ramdhani IstianandarAffiliation unknown2
Yusuf MontunduAffiliation unknown2
Sudirman ZaidAffiliation unknown2
Lestari DaswanInstitut Agama Islam Negeri Kendari2
Makkulau MakkulauAffiliation unknown2
Hasanuddin BuaAffiliation unknown2
La RabaniUniversitas Halu Oleo1
Triya AndayaniAffiliation unknown1
Fabian FaqihAffiliation unknown1
Ferni WatiAffiliation unknown1
Muhamad Sunarno PurnamaAffiliation unknown1
Titin JuniartinAffiliation unknown1
Fiqih Saputra TambokoAffiliation unknown1
Feliks Anggia BK PanjaitanAffiliation unknown1
Nurlaila RamadhaniAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JUMBO/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN  KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN PEMBUAT KOPI KAHIANGA DI WAKATOBI</dc:title>
	<dc:creator>Siga, La Ode Azaluddin</dc:creator>
	<dc:creator>Patwayati, Patwayati</dc:creator>
	<dc:creator>Yusuf, Hayat</dc:creator>
	<dc:creator>Juharsah, Juharsah</dc:creator>
	<dc:creator>Hartini, Hartini</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">This study aims to test and analyze: (1). To determine and analyze the effect of market orientation on the marketing performance of the Kahianga Coffee maker business in Wakatobi, (2). To find out and analyze the effect of entrepreneurial orientation on the marketing performance of the Kahianga Coffee maker business in Wakatobi and (3). To find out and analyze the effect of competitive advantage on the marketing performance of the Kahianga Coffee maker business in Wakatobi. This study used 50 respondents who made kahianga coffee in Wakatobi. While the data analysis used descriptive analysis and inferential analysis of Multiple Linear Regression using the program packagesoftware SPSS Version 24.0.The results of this study are (1).Market orientation has a positive and significant effect on the marketing performance of kahianga coffee makers in Wakatobi, (2). Entrepreneurial orientation has a positive and significant effect on the marketing performance of kahianga coffee makers in Wakatobi, and (3)Competitive advantage has a positive and significant impact on the marketing performance of kahianga coffee makers in Wakatobi.</dc:description>
	<dc:publisher xml:lang="en-US">Pascasarjana Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2022-04-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JUMBO/article/view/22698</dc:identifier>
	<dc:identifier>10.33772/jumbo.v6i1.22698</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen, Bisnis dan Organisasi (JUMBO); Vol 6, No 1 (2022): Jurnal JUMBO Vol 6 No 1; 113-126</dc:source>
	<dc:source>2502-4175</dc:source>
	<dc:source>10.33772/jumbo.v6i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JUMBO/article/view/22698/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)</dc:rights>
</oai_dc:dc>