Pengaruh Periklanan, Kemudahan Penggunaan Dan Kepercayaan Masyarakat Terhadap Perilaku Niat Menggunakan Kontrasepsi (Studi Pada Peserta KB Aktif Di Kec. Wangi-Wangi Kab. Wakatobi)

Hasmawati, Hasmawati; Nasrul, Nasrul; Suleman, Nursaban Rommy; Patwayati, Patwayati

doi:10.33772/jumbo.v6i2.22803

Jurnal

Pengaruh Periklanan, Kemudahan Penggunaan Dan Kepercayaan Masyarakat Terhadap Perilaku Niat Menggunakan Kontrasepsi (Studi Pada Peserta KB Aktif Di Kec. Wangi-Wangi Kab. Wakatobi)

Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) · Vol. 6 No. 2 (2022) · hlm. 441–449

DOI: 10.33772/jumbo.v6i2.22803
ISSN: 2502-4175
Terbit: 2022-04-28
Penerbit: Pascasarjana Universitas Halu Oleo
Bahasa: eng

Abstrak

The purpose of this study was to examine the effect of advertising, ease of use and trust on the behavior of intention to use contraceptives in active family planning participants, Wangi-Wangi District, Wakatobi Regency. The population in this study were all users of contraceptive devices, namely 3637 people. The number of samples determined was 75 contraceptive users in Wangi-Wangi District, Wakatobi Regency, the data from the sample/respondent were analyzed using SmartPLS in order to obtain the results of the causal relationship between the variables developed in the model. The results of testing advertising, ease of use and public trust in the behavior of intention to use contraceptives in active family planning participants, Wangi-Wangi District, Wakatobi Regency, are as follows; the effect of advertising on the behavior of intention to use contraceptives has a path coefficient of 0.300 with a probability level of 0.022 (p 0.05), the effect of ease of use on the behavior of intention to use contraceptives has a path coefficient of 0.318 with a probability level of 0.012 (p 0, 05), the effect of ease of use on behavioral intention to use contraceptives has a path coefficient of 0.197 with a probability level of 0.134 (p 0.05). The benefit that can be learned from this research is the development of knowledge, especially in the paradigm of structural relationship of advertising, ease of use and public trust in the behavior of intention to use contraceptives.

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Universitas Halu Oleo
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Tampilkan sebagai tabel

Rekan penulis	Organisasi	Artikel bersama
Nurwati Nurwati	Afiliasi tidak diketahui	5
La Welendo	Afiliasi tidak diketahui	4
Aidin Hudani Awasinombu	Afiliasi tidak diketahui	4
Siti Nurjanah Ahmad	Universitas Halu Oleo	3
Sriwiyati Mahrani	Afiliasi tidak diketahui	3
Nofal Nur	Afiliasi tidak diketahui	3
Ibnu Hajar	Afiliasi tidak diketahui	3
Muh Thahir Azikin	Afiliasi tidak diketahui	2
sulha sulha	Afiliasi tidak diketahui	2
Fitriah Fitriah	Afiliasi tidak diketahui	2
Joko Raharjo	Afiliasi tidak diketahui	2
Try Sugiyarto Soeparyanto	Universitas Halu Oleo	2
RIdwansyah Nuhun	Afiliasi tidak diketahui	2
Nursaban Rommy	Afiliasi tidak diketahui	2
Sinarwaty Sinarwaty	Afiliasi tidak diketahui	2
Alida Palilati	Afiliasi tidak diketahui	2
Yusuf Yusuf	Universitas Halu Oleo	2
Asrip Putera	Afiliasi tidak diketahui	2
Juharsah Juharsah	Afiliasi tidak diketahui	2
Endro Sukotjo	Afiliasi tidak diketahui	2
Efi Amsi	Afiliasi tidak diketahui	1
Yusuf Yusuf	Universitas Halu Oleo	1
Kadir Kadir	Universitas Halu Oleo	1
Lukas Kano Mangalla	Universitas Halu Oleo	1
Yuspian Gunawan	Afiliasi tidak diketahui	1
Ridway Balaka	Afiliasi tidak diketahui	1
Budiman Sudia	Afiliasi tidak diketahui	1
La Ode Magribi	Afiliasi tidak diketahui	1
La Karimuna	Afiliasi tidak diketahui	1
Abd Kadir	Afiliasi tidak diketahui	1
Masdiana Masdiana	Universitas Halu Oleo	1
Haryadi Arifin	Afiliasi tidak diketahui	1
Wayan Mustika	Afiliasi tidak diketahui	1
Irhan Irhan	Afiliasi tidak diketahui	1
Minson Simatupang	Universitas Halu Oleo	1
Muh. Alfian Putra Munandar	Afiliasi tidak diketahui	1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JUMBO/oai, pertama di-harvest 1 Nov 2026, terakhir terlihat 8 Nov 2026.

Metadata asli (oai_dc)

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	<dc:title xml:lang="en-US">Pengaruh Periklanan, Kemudahan Penggunaan Dan Kepercayaan Masyarakat Terhadap Perilaku Niat Menggunakan Kontrasepsi (Studi Pada Peserta KB Aktif Di Kec. Wangi-Wangi Kab. Wakatobi)</dc:title>
	<dc:creator>Hasmawati, Hasmawati</dc:creator>
	<dc:creator>Nasrul, Nasrul</dc:creator>
	<dc:creator>Suleman, Nursaban Rommy</dc:creator>
	<dc:creator>Patwayati, Patwayati</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">The purpose of this study was to examine the effect of advertising, ease of use and trust on the behavior of intention to use contraceptives in active family planning participants, Wangi-Wangi District, Wakatobi Regency. The population in this study were all users of contraceptive devices, namely 3637 people. The number of samples determined was 75 contraceptive users in Wangi-Wangi District, Wakatobi Regency, the data from the sample/respondent were analyzed using SmartPLS in order to obtain the results of the causal relationship between the variables developed in the model. The results of testing advertising, ease of use and public trust in the behavior of intention to use contraceptives in active family planning participants, Wangi-Wangi District, Wakatobi Regency, are as follows; the effect of advertising on the behavior of intention to use contraceptives has a path coefficient of 0.300 with a probability level of 0.022 (p 0.05), the effect of ease of use on the behavior of intention to use contraceptives has a path coefficient of 0.318 with a probability level of 0.012 (p  0, 05), the effect of ease of use on behavioral intention to use contraceptives has a path coefficient of 0.197 with a probability level of 0.134 (p  0.05). The benefit that can be learned from this research is the development of knowledge, especially in the paradigm of structural relationship of advertising, ease of use and public trust in the behavior of intention to use contraceptives.</dc:description>
	<dc:publisher xml:lang="en-US">Pascasarjana Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2022-04-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JUMBO/article/view/22803</dc:identifier>
	<dc:identifier>10.33772/jumbo.v6i2.22803</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen, Bisnis dan Organisasi (JUMBO); Vol 6, No 2 (2022): Jurnal JUMBO Vol 6 No 2; 441-449</dc:source>
	<dc:source>2502-4175</dc:source>
	<dc:source>10.33772/jumbo.v6i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JUMBO/article/view/22803/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)</dc:rights>
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