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Analisis Preferensi Konsumen Keripik Pisang Produksi PT Paindo Bumi Harapan di Kabupaten Majene, Indonesia

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 11 No. 1 (2026) · pp. 83–95

DOI
10.37149/jia.v11i1.2463
ISSN
2527-273X
Published
2026-03-29
Publisher
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Language
eng
License
creativecommons.org/licenses/by-sa/4.0/

Abstract

PT Paindo Bumi Harapan is a local enterprise in Majene Regency that produces banana chips; however, consumer preferences have not yet been systematically evaluated to support product quality improvement. This study aims to identify priority product attributes requiring improvement based on consumer expectations and to measure overall consumer satisfaction. The study employs Importance–Performance Analysis (IPA) and the Customer Satisfaction Index (CSI), using data from 100 consumers selected through purposive sampling. Product quality was evaluated across seven dimensions: performance, features, reliability, conformance, durability, aesthetics, and perceived quality. Data were analyzed using IBM SPSS Statistics version 25. The results show that flavor variants, packaging size variations, expiration date information, and packaging design are positioned in Quadrant I and therefore represent the main priorities for improvement. Attributes positioned in Quadrant II should be maintained to sustain consumer satisfaction, while attributes in Quadrants III and IV do not require priority strategic intervention. The reported CSI value of 89.52% indicates a very high level of consumer satisfaction. This study applies the integrated IPA–CSI framework to simultaneously identify priority product attributes and evaluate overall consumer satisfaction, providing a systematic basis for product quality improvement in agro-based food products.

Keywords

Collaboration network of the authors

40 authors · 86 co-authorship links · 9 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Sebelas Maret University
  • Southwest University
  • Yogyakarta State University
  • Universitas Halu Oleo
  • Diponegoro University
  • Universitas Wiralodra
  • Indonesia Open University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Nirwansyah AmierAffiliation unknown2
Camilo Andrés Rodríguez-NietoAffiliation unknown2
Mahfud PaloAffiliation unknown2
Alfa NelwanAffiliation unknown2
Muh. KurniaAffiliation unknown2
Alfa F. P. NelwanAffiliation unknown2
Yokhebed YokhebedSebelas Maret University1
Sutarno SutarnoSebelas Maret University1
Mohammad MasykuriSebelas Maret University1
Baskoro Adi PrayitnoSebelas Maret University1
Edi CahyonoUniversitas Halu Oleo1
Kadir KadirAffiliation unknown1
A. PurwantoYogyakarta State University1
didik purwiyantoAffiliation unknown1
B A SetionoAffiliation unknown1
Ihsan Syawal RahmatAffiliation unknown1
Andi Mawaddah ZakiyahAffiliation unknown1
Rini PratiwiAffiliation unknown1
Widyanti Utami AAffiliation unknown1
Teguh BimantaraAffiliation unknown1
M. Alfan Ikhlasul AmalAffiliation unknown1
Purwanto PurwantoDiponegoro University1
Nego LinuhungAffiliation unknown1
Sukoriyanto SukoriyantoAffiliation unknown1
Mohd Isha AwangAffiliation unknown1
Muh PauzanUniversitas Wiralodra1
Ardi Dwi SusandiAffiliation unknown1
Muhamad Galang IsnawanAffiliation unknown1
Mery NoviyantiIndonesia Open University1
Ni Komang Tri DharmayaniAffiliation unknown1
Nurul AnjartikasariAffiliation unknown1
Emmy YuanitaAffiliation unknown1
Ni Made SudewianingsihAffiliation unknown1
Maria UlfaAffiliation unknown1
Suriah SuriahAffiliation unknown1
Evi EviAffiliation unknown1
Ernaningsih ErnaningsihAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/JIA/oai, first harvested 4 Nov 2026, last seen 4 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Analisis Preferensi Konsumen Keripik Pisang Produksi PT Paindo Bumi Harapan di Kabupaten Majene, Indonesia</dc:title>
	<dc:creator>Tanjung, Rizki Abdillah</dc:creator>
	<dc:creator>Astina, Astina</dc:creator>
	<dc:creator>Sudirman, Sudirman</dc:creator>
	<dc:subject xml:lang="en-US">banana chips</dc:subject>
	<dc:subject xml:lang="en-US">consumer preference</dc:subject>
	<dc:subject xml:lang="en-US">Customer Satisfaction Index</dc:subject>
	<dc:subject xml:lang="en-US">Importance Performance Analysis</dc:subject>
	<dc:subject xml:lang="en-US">Majene</dc:subject>
	<dc:description xml:lang="en-US">PT Paindo Bumi Harapan is a local enterprise in Majene Regency that produces banana chips; however, consumer preferences have not yet been systematically evaluated to support product quality improvement. This study aims to identify priority product attributes requiring improvement based on consumer expectations and to measure overall consumer satisfaction. The study employs Importance–Performance Analysis (IPA) and the Customer Satisfaction Index (CSI), using data from 100 consumers selected through purposive sampling. Product quality was evaluated across seven dimensions: performance, features, reliability, conformance, durability, aesthetics, and perceived quality. Data were analyzed using IBM SPSS Statistics version 25. The results show that flavor variants, packaging size variations, expiration date information, and packaging design are positioned in Quadrant I and therefore represent the main priorities for improvement. Attributes positioned in Quadrant II should be maintained to sustain consumer satisfaction, while attributes in Quadrants III and IV do not require priority strategic intervention. The reported CSI value of 89.52% indicates a very high level of consumer satisfaction. This study applies the integrated IPA–CSI framework to simultaneously identify priority product attributes and evaluate overall consumer satisfaction, providing a systematic basis for product quality improvement in agro-based food products.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2026-03-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/2463</dc:identifier>
	<dc:identifier>10.37149/jia.v11i1.2463</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol. 11 No. 1 (2026); 83 - 95</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v11i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/2463/535</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2026 Rizki Abdillah Tanjung, Astina, Sudirman</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0/</dc:rights>
</oai_dc:dc>