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Analysis of Product Development in Efforts to Increase Coffee Sales Volume

Economic Education Analysis Journal · Vol. 10 No. 1 (2021) · hlm. 82–92

DOI
10.15294/eeaj.v10i1.44646
ISSN
2502-356X, 2252-6544
Terbit
2021-03-18
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study aimed to analyze the effect of product development on sales volume at UD. HASYIMAH Potu Village, Dompu Regency. This study used a quantitative approach. The subjects in this study were 40 consumers who were taken based on random sampling techniques and were selected as members of the sample who were then given a questionnaire to measure their perceptions. Based on the results of the data analysis above, it showed that the average value of the respondents’ answers can be concluded that the product development of Jati Piri Jatiwangi company was quite high with an average of 3.476 while the level of sales volume was quite high, namely at 3.5119. While the results of the calculation of regression coefficients explaining the influence of the independent variable on product development were quite high, namely the product development regression coefficient value was 0.752. The results of the calculation of the correlation value of product development on sales volume in this study were quite large, amounting to 0.736 or 73.6%, while the results of the determination coefficient were 0.541 or 54.1% explaining the role of product development independent variables in influencing sales volume while the remaining 45.9 % was influenced by other variables. The t-test results showed the t-value value of 6.866 > so that Ho rejected and accepted Ha which states that there is an influence between product development on an increase in sales volume.

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  • Universitas Halu Oleo
  • Hasanuddin University
  • Lambung Mangkurat University
  • Afiliasi tidak diketahui
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  • Organisasi sama
  • Afiliasi tidak diketahui
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Sahidin SahidinAfiliasi tidak diketahui4
Faisal FaisalLambung Mangkurat University3
Rini HamsidiAfiliasi tidak diketahui2
Asrul SaniUniversitas Halu Oleo2
Suryani SuryaniUniversitas Halu Oleo2
Fadhliyah MalikAfiliasi tidak diketahui2
Mentarry BafadalAfiliasi tidak diketahui2
Muwaffiq JufriAfiliasi tidak diketahui2
Evis GarunjaAfiliasi tidak diketahui2
Evi ZuharaAfiliasi tidak diketahui2
Sri IndrayaniAfiliasi tidak diketahui2
Yuli SulistyowatiAfiliasi tidak diketahui2
Yashanti Berlinda ParadisaAfiliasi tidak diketahui2
Nur Illiyyin AkibAfiliasi tidak diketahui1
RAHMANPIU RAHMANPIUAfiliasi tidak diketahui1
Dian AriastikaAfiliasi tidak diketahui1
Henny KasmawatiUniversitas Halu Oleo1
Nur RahmayaniAfiliasi tidak diketahui1
Fahria Nadiryati SadimantaraUniversitas Halu Oleo1
Gusti Ray SadimantaraAfiliasi tidak diketahui1
Jumriani JumrianiHasanuddin University1
Rahmat MuliadiAfiliasi tidak diketahui1
Muhammad Israwan AzisAfiliasi tidak diketahui1
Muzuni MuzuniAfiliasi tidak diketahui1
Adryan FristiohadyAfiliasi tidak diketahui1
Vica AspadiahAfiliasi tidak diketahui1
Rina AndrianiAfiliasi tidak diketahui1
Rizky Barkah RamadhaniAfiliasi tidak diketahui1
Puspita SariAfiliasi tidak diketahui1
Muhammad Syukri SadimantaraUniversitas Halu Oleo1
SRI WAHYUNIAfiliasi tidak diketahui1
Marsha Savira Agatha PutriAfiliasi tidak diketahui1
Mufid DahlanAfiliasi tidak diketahui1
Anik FadlilahAfiliasi tidak diketahui1
Sani RusminahAfiliasi tidak diketahui1
Muhammad Chusnul KhitamAfiliasi tidak diketahui1
Fajriyah Kurnia LailiAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/eeaj/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Analysis of Product Development in Efforts to Increase Coffee Sales Volume</dc:title>
	<dc:creator>Mukhlis, Mukhlis</dc:creator>
	<dc:creator>Mukhsin, Zainuddin</dc:creator>
	<dc:creator>Wahyuni, Wahyuni</dc:creator>
	<dc:description xml:lang="en-US">This study aimed to analyze the effect of product development on sales volume at UD. HASYIMAH Potu Village, Dompu Regency. This study used a quantitative approach. The subjects in this study were 40 consumers who were taken based on random sampling techniques and were selected as members of the sample who were then given a questionnaire to measure their perceptions. Based on the results of the data analysis above, it showed that the average value of the respondents’ answers can be concluded that the product development of Jati Piri Jatiwangi company was quite high with an average of 3.476 while the level of sales volume was quite high, namely at 3.5119. While the results of the calculation of regression coefficients explaining the influence of the independent variable on product development were quite high, namely the product development regression coefficient value was 0.752. The results of the calculation of the correlation value of product development on sales volume in this study were quite large, amounting to 0.736 or 73.6%, while the results of the determination coefficient were 0.541 or 54.1% explaining the role of product development independent variables in influencing sales volume while the remaining 45.9 % was influenced by other variables. The t-test results showed the t-value value of 6.866 &amp;gt; so that Ho rejected and accepted Ha which states that there is an influence between product development on an increase in sales volume.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2021-03-18</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/eeaj/article/view/44646</dc:identifier>
	<dc:identifier>10.15294/eeaj.v10i1.44646</dc:identifier>
	<dc:source xml:lang="en-US">Economic Education Analysis Journal; Vol 10 No 1 (2021): Economic Education Analysis Journal; 82-92</dc:source>
	<dc:source>2502-356X</dc:source>
	<dc:source>2252-6544</dc:source>
	<dc:source>10.15294/eeaj.v10i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/eeaj/article/view/44646/18585</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 Economic Education Analysis Journal</dc:rights>
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