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Export Strategy Development in Micro and Small Enterprises of The Craft Sector in Central Java

Economics Development Analysis Journal · Vol. 14 No. 3 (2025) · pp. 432–442

DOI
10.15294/edaj.v14i3.29648
ISSN
2502-2725, 2252-6560
Published
2025-10-26
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

This study examines which factors most strongly drive export participation among craft-sector micro and small enterprises (MSEs) in Central Java. Focusing on batik, furniture, and leather products, we highlight a capability-first perspective that has been underexplored in this context. Using a survey of craft MSEs analyzed with logistic regression, we compare the effects of human capital (export knowledge and skills) with commonly cited enablers such as capital and government assistance. The results show that export knowledge and skills consistently predict export participation, whereas financial inputs and generic assistance are not decisive once capabilities are considered. These findings suggest that policies and firm strategies should prioritize practical export know-how, skills development, and market-readiness over undifferentiated financing. The study contributes evidence from Indonesia’s craft sector that human capital is the primary lever for scaling MSEs to international markets. The skills possessed in the Craft sector in Central Java regarding exports have a positive influence on their performance with a coefficient value of 5.76; this indicates that if the skills of MSEs in the Craft sector in Central Java increase by 1%, it will increase MSEs performance by 5.76%.

Keywords

Collaboration network of the authors

37 authors · 73 co-authorship links

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  • State University of Semarang
  • Padjadjaran University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
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Co-authorOrganisationJoint articles
Ridwan ArifinAffiliation unknown4
R Benny RiyantoAffiliation unknown4
Nurul FibriantiAffiliation unknown4
Alamul Fikri Al FarouqAffiliation unknown1
Dante AlighiriState University of Semarang1
Widowati WidowatiAffiliation unknown1
Margareta RahayuningsihAffiliation unknown1
Suwarti SuwartiAffiliation unknown1
Dede IndraswaraAffiliation unknown1
Bintang Rafli AnantaAffiliation unknown1
Zainurohmah ZainurohmahAffiliation unknown1
Galih Niken Anggoto SulaksmiAffiliation unknown1
Sani Noor RohmanAffiliation unknown1
Rifky Yudi SetiawanAffiliation unknown1
Evi FatmawatiAffiliation unknown1
Nura Yuli FadhilahningrumAffiliation unknown1
Akhmad Anggi AsfaniAffiliation unknown1
Siti SholihahAffiliation unknown1
Puji RakhmawatiAffiliation unknown1
Darun DarunAffiliation unknown1
Nor MalisaAffiliation unknown1
Mia SekarviliaAffiliation unknown1
Nurjannah Rahayu KistantiAffiliation unknown1
Lusiana Puspita SariAffiliation unknown1
Eni Nur HidayatiAffiliation unknown1
Amandha Santi AlfhatihahAffiliation unknown1
Eva ErvaniPadjadjaran University1
Dini IndrawatiAffiliation unknown1
Amelia HayatiAffiliation unknown1
Siti FathonahAffiliation unknown1
Rosidah RosidahAffiliation unknown1
Octavianti ParamitaAffiliation unknown1
Siti Nur AisyahAffiliation unknown1
Harini Triana SilalahiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/edaj/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Export Strategy Development in Micro and Small Enterprises of The Craft Sector in Central Java</dc:title>
	<dc:creator xml:lang="en">Karsinah, Karsinah</dc:creator>
	<dc:creator xml:lang="en">Santosa, Purbayu Budi </dc:creator>
	<dc:creator xml:lang="en">Iskandar, Deden Dinar </dc:creator>
	<dc:subject xml:lang="en">Micro and Small Enterprises</dc:subject>
	<dc:subject xml:lang="en">Craft Sector</dc:subject>
	<dc:subject xml:lang="en">Strategy</dc:subject>
	<dc:subject xml:lang="en">Export</dc:subject>
	<dc:description xml:lang="en">This study examines which factors most strongly drive export participation among craft-sector micro and small enterprises (MSEs) in Central Java. Focusing on batik, furniture, and leather products, we highlight a capability-first perspective that has been underexplored in this context. Using a survey of craft MSEs analyzed with logistic regression, we compare the effects of human capital (export knowledge and skills) with commonly cited enablers such as capital and government assistance. The results show that export knowledge and skills consistently predict export participation, whereas financial inputs and generic assistance are not decisive once capabilities are considered. These findings suggest that policies and firm strategies should prioritize practical export know-how, skills development, and market-readiness over undifferentiated financing. The study contributes evidence from Indonesia’s craft sector that human capital is the primary lever for scaling MSEs to international markets. The skills possessed in the Craft sector in Central Java regarding exports have a positive influence on their performance with a coefficient value of 5.76; this indicates that if the skills of MSEs in the Craft sector in Central Java increase by 1%, it will increase MSEs performance by 5.76%.
 </dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-10-26</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/edaj/article/view/29648</dc:identifier>
	<dc:identifier>10.15294/edaj.v14i3.29648</dc:identifier>
	<dc:source xml:lang="en">Economics Development Analysis Journal; Vol. 14 No. 3 (2025): Economics Development Analysis Journal; 432 - 442</dc:source>
	<dc:source>2502-2725</dc:source>
	<dc:source>2252-6560</dc:source>
	<dc:source>10.15294/edaj.v14i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/edaj/article/view/29648/8249</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Economics Development Analysis Journal</dc:rights>
</oai_dc:dc>