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Online Media Literacy Of Culinary Msmes To Increase Sales During The Pandemic And After Covid-19

Indonesian Journal of Devotion and Empowerment · Vol. 6 No. 1 (2024) · pp. 37–45

DOI
10.15294/95penv86
ISSN
2721-2645, 2827-7724
Published
2024-06-30
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

This PPM activity aimed to provide literacy through socialization and direction regarding the use of various online media to culinary MSME actors in the district and city of Bandung, West Java in an effort to increase product sales in the midst of the Covid-19 pandemic and during the recovery period from pandemic conditions. The decline in economic levels in various sectors was one of the most serious impacts of the COVID-19 pandemic, as experienced by culinary MSME entrepreneurs in Indonesia, including culinary MSME entrepreneurs in the district and city of Bandung. The decline in sales levels for culinary MSME business actors had resulted in a decline in income and welfare levels. The presence of online media as a technology that could help and facilitate culinary MSME business actors as a strategy to carry out promotions with the aim of increasing sales in the midst and the recovery period of the Covid-19 pandemic. The method in this PPM activity was through literacy for culinary MSMEs through socialization activities, briefings, and sharing pamphlets. This PPM activity was expected to produce output to provide solutions for culinary MSME actors to be able to increase sales of their products through the use of online media in the midst and the recovery period of the Covid-19 pandemic. From this PPM activity, it is suggested that culinary MSMEs be more active in participating in activities such as workshops or training to improve their ability to do business digitally or online.

Keywords

Collaboration network of the authors

38 authors · 77 co-authorship links · 5 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Padjadjaran University
  • Parahyangan Catholic University
  • Australian National University
  • State University of Semarang
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Ridwan ArifinAffiliation unknown4
R Benny RiyantoAffiliation unknown4
Nurul FibriantiAffiliation unknown4
Vera Intanie DewiParahyangan Catholic University1
Nury EffendiPadjadjaran University1
Militcyano Samuel SapuletteAustralian National University1
Alamul Fikri Al FarouqAffiliation unknown1
Dante AlighiriState University of Semarang1
Widowati WidowatiAffiliation unknown1
Margareta RahayuningsihAffiliation unknown1
Suwarti SuwartiAffiliation unknown1
Dede IndraswaraAffiliation unknown1
Bintang Rafli AnantaAffiliation unknown1
Zainurohmah ZainurohmahAffiliation unknown1
Galih Niken Anggoto SulaksmiAffiliation unknown1
Purbayu Budi SantosaAffiliation unknown1
Deden Dinar IskandarAffiliation unknown1
Sani Noor RohmanAffiliation unknown1
Rifky Yudi SetiawanAffiliation unknown1
Evi FatmawatiAffiliation unknown1
Nura Yuli FadhilahningrumAffiliation unknown1
Akhmad Anggi AsfaniAffiliation unknown1
Siti SholihahAffiliation unknown1
Puji RakhmawatiAffiliation unknown1
Darun DarunAffiliation unknown1
Nor MalisaAffiliation unknown1
Mia SekarviliaAffiliation unknown1
Nurjannah Rahayu KistantiAffiliation unknown1
Lusiana Puspita SariAffiliation unknown1
Eni Nur HidayatiAffiliation unknown1
Amandha Santi AlfhatihahAffiliation unknown1
Siti FathonahAffiliation unknown1
Rosidah RosidahAffiliation unknown1
Octavianti ParamitaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/ijde/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Online Media Literacy Of Culinary Msmes To Increase Sales During The Pandemic And After Covid-19</dc:title>
	<dc:creator xml:lang="en">Ervani, Eva </dc:creator>
	<dc:creator xml:lang="en">Indrawati, Dini </dc:creator>
	<dc:creator xml:lang="en">Hayati, Amelia </dc:creator>
	<dc:creator xml:lang="en">Karsinah, Karsinah</dc:creator>
	<dc:subject xml:lang="en">Online Media</dc:subject>
	<dc:subject xml:lang="en">Culinary MSMEs</dc:subject>
	<dc:subject xml:lang="en">Increased Sales</dc:subject>
	<dc:description xml:lang="en">This PPM activity aimed to provide literacy through socialization and direction regarding the use of various online media to culinary MSME actors in the district and city of Bandung, West Java in an effort to increase product sales in the midst of the Covid-19 pandemic and during the recovery period from pandemic conditions. The decline in economic levels in various sectors was one of the most serious impacts of the COVID-19 pandemic, as experienced by culinary MSME entrepreneurs in Indonesia, including culinary MSME entrepreneurs in the district and city of Bandung. The decline in sales levels for culinary MSME business actors had resulted in a decline in income and welfare levels. The presence of online media as a technology that could help and facilitate culinary MSME business actors as a strategy to carry out promotions with the aim of increasing sales in the midst and the recovery period of the Covid-19 pandemic. The method in this PPM activity was through literacy for culinary MSMEs through socialization activities, briefings, and sharing pamphlets. This PPM activity was expected to produce output to provide solutions for culinary MSME actors to be able to increase sales of their products through the use of online media in the midst and the recovery period of the Covid-19 pandemic. From this PPM activity, it is suggested that culinary MSMEs be more active in participating in activities such as workshops or training to improve their ability to do business digitally or online.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-06-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/ijde/article/view/6489</dc:identifier>
	<dc:identifier>10.15294/95penv86</dc:identifier>
	<dc:source xml:lang="en">Indonesian Journal of Devotion and Empowerment; Vol. 6 No. 1 (2024): June; 37-45</dc:source>
	<dc:source>2721-2645</dc:source>
	<dc:source>2827-7724</dc:source>
	<dc:source>10.15294/c752gq34</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/ijde/article/view/6489/730</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Indonesian Journal of Devotion and Empowerment</dc:rights>
</oai_dc:dc>