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Open access Jurnal

STRATEGI HARGA JUAL PRODUK KULINER MAKANAN PADA USAHA BAKSO PAKNO DI KOTA KENDARI

Jurnal Manajemen dan Kewirausahaan · Vol. 13 No. 2 (2021) · pp. 273–290

DOI
10.55598/jmk.v13i2.23341
ISSN
2685-5151, 2085-0085
Published
2021-07-22
Publisher
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

One of the business world today which in great demand is from the restaurant business. Many businesses are trying to explore the restaurant business led to an increasing number of restaurant that also increasing competition among restaurants become extremely high, especially in Kendari City. In running the business as well as to be able to survive inte competitive world of business today, every business owner should be able to take the right decisions as the application of marketing strategy and in determining the price of selling. The purpose of this study was to determine how the selling price determination done by the pakno meatball restaurant,as well as to determine how the selling price determination on the theory of cost plus pricing method, and then compare the result of selling price determination done by the pakno meatball restaurant with the selling price determination based on the theory of cost plus pricing method.This research was a case study and in data gathering techniques used observation and interview methods. The result showed a different to the selling price which currently apply to the selling price is calculated by using the method of cost plus pricing. In which the given selling price of the Pakno Meatball restaurant is lower than the selling price that is calculate based on cost plus pricing method. So, setting the selling price should be done precisely because the price is too hight will make the product less competitive, while the sale price too low will lead to losses for the business.

Keywords

Collaboration network of the authors

40 authors · 272 co-authorship links · 5 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Institut Agama Islam Negeri Kendari
  • Universitas Halu Oleo
  • Universitas Muhammadiyah Kendari
  • Universiti Teknologi MARA
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Juharsah JuharsahAffiliation unknown9
Endro SukotjoAffiliation unknown6
Nursaban RommyAffiliation unknown5
Wahyuniati HamidAffiliation unknown5
Isalman IsalmanAffiliation unknown4
Rahmat MadjidAffiliation unknown4
Nurwati NurwatiAffiliation unknown4
Samdin SamdinAffiliation unknown4
MUHAMMAD TAUFIKAffiliation unknown4
Nasrul NasrulUniversitas Halu Oleo3
Adnan HakimAffiliation unknown3
Asrip PuteraAffiliation unknown3
Sinarwaty SinarwatyAffiliation unknown3
Hayat YusufAffiliation unknown3
Agustinus TangalayukAffiliation unknown3
Yusuf MontunduAffiliation unknown3
Riski Amalia MadiAffiliation unknown3
Nursaban Rommy SulemanAffiliation unknown3
Suhirno SuhirnoAffiliation unknown2
Murdjani KamaluddinAffiliation unknown2
Sri Wiyati MahraniAffiliation unknown2
Aidin Hudani AwasinombuAffiliation unknown2
Sudirman ZaidAffiliation unknown2
Laode Asfahyadin AliddinAffiliation unknown2
Salma SalehAffiliation unknown2
Buyung SaritaAffiliation unknown2
Muhammad MasriAffiliation unknown2
Patwayati PatwayatiAffiliation unknown2
Ibnu HajarUniversiti Teknologi MARA2
La Ode Bahana AdamAffiliation unknown2
Muhammad AlifuddinInstitut Agama Islam Negeri Kendari1
Ahmadi AhmadiInstitut Agama Islam Negeri Kendari1
Laode AnhusadarInstitut Agama Islam Negeri Kendari1
La RabaniUniversitas Halu Oleo1
Efi AmsiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">STRATEGI HARGA JUAL PRODUK KULINER MAKANAN PADA USAHA BAKSO PAKNO DI KOTA KENDARI</dc:title>
	<dc:creator>Majid, Retno Sefianty</dc:creator>
	<dc:creator>Palilati, Alida</dc:creator>
	<dc:creator>Yusuf, Yusuf</dc:creator>
	<dc:creator>Ansir, Ansir</dc:creator>
	<dc:creator>Hartini, Hartini</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Strategy, Selling Price, Marketing, Cost Plus Pricing Method</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">One of the business world today which in great demand is from the restaurant business. Many businesses are trying to explore the restaurant business led to an increasing number of restaurant that also increasing competition among restaurants become extremely high, especially in Kendari City. In running the business as well as to be able to survive inte competitive world of business today, every business owner should be able to take the right decisions as the application of marketing strategy and in determining the price of selling.  The purpose of this study was to determine how the selling price determination done by the pakno meatball restaurant,as well as to determine how the selling price determination on the theory of cost plus pricing method, and then compare the result of selling price determination done by the pakno meatball restaurant with the selling price determination based on the theory of cost plus pricing method.This research was a case study and in data gathering techniques used observation and interview methods. The result showed a different to the selling price which currently apply to the selling price is calculated by using the method of cost plus pricing. In which the given selling price of the Pakno Meatball restaurant is lower than the selling price that is calculate based on cost plus pricing method. So, setting the selling price should be done precisely because the price is too hight will make the product less competitive, while the sale price too low will lead to losses for the business.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan  Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2021-07-22</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/manajemen/article/view/23341</dc:identifier>
	<dc:identifier>10.55598/jmk.v13i2.23341</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 13, No 2 (2021): Edisi Juli; 273-290</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v13i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/23341/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Manajemen dan Kewirausahaan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>