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Pendampingan Pemasaran Digital Branding Bagi UMKM Di Desa Candi Kecamatan Bandungan Kabupaten Semarang

Jurnal Bina Desa · Vol. 8 No. 1 (2026) · pp. 144–155

DOI
10.15294/jurnalbinadesa.v8i1.12661
ISSN
2775-4375, 2715-6311
Published
2026-02-08
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

UNNES GIAT is a student activity in implementing Pancasila in the community. This activity is focused on solving problems in the economic field related to MSMEs in villages that play a major role in driving village economic growth. The challenge faced is the difficulty of competing with business actors who are more adaptive to digital technology. The purpose of this community service is as a step in improving the skills and awareness of MSME actors, especially the use of digital branding as a medium to increase product existence and sales. The method of service is door to door assistance to business actors starting from June 26 - August 17, 2024 to six business actors, namely Arjuna Craft, Lidia Snack amp; Snack, Rumah Dessert, Nindya Florist, D'Yahya Snack, and Dapur Putri Shima so that the resulting logo, google maps, linktree, and social media for the six MSMEs based on the needs of each business. Digital Branding can help businesses expand market reach, increase operational efficiency, and simplify the marketing process.

Keywords

Collaboration network of the authors

40 authors · 146 co-authorship links · 1 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • State University of Semarang
  • Universitas Trisakti
  • State University of Makassar
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Aditya MariantiAffiliation unknown3
Retno Sri IswariState University of Semarang3
Krispinus Kedati PukanState University of Semarang2
Bambang Eko SusiloState University of Semarang2
Trida Ridho FarizState University of Semarang2
Nuni WidiartiState University of Semarang2
Siti WahyuniAffiliation unknown2
Virgania SariAffiliation unknown2
Saiful RidloState University of Semarang2
Novi Ratna DewiState University of Semarang2
Lutfia Nur HadiyantiState University of Semarang2
Dyah Rini IndriyantiState University of Semarang2
Ning SetiatiAffiliation unknown2
Siti Harnina BintariAffiliation unknown2
Dwi Puji HayatiAffiliation unknown2
Sigit SaptonoState University of Semarang1
Wiwi IsnaeniState University of Semarang1
Nugroho Edi KartijonoState University of Semarang1
Pudji AstutiUniversitas Trisakti1
Siti FathonahAffiliation unknown1
M. Faris Al HakimAffiliation unknown1
Karista Gadis SetiyandaAffiliation unknown1
M. Faris Al HakimAffiliation unknown1
Faith Miftah MaulanaAffiliation unknown1
Sri NgabektiState University of Semarang1
Risa Dwita HardiantiState University of Semarang1
Kartika WidyaningrumAffiliation unknown1
SumardaniAffiliation unknown1
Irfan Ihza WardanaAffiliation unknown1
WulandariState University of Makassar1
SuharniAffiliation unknown1
Roswita Asmara BeningAffiliation unknown1
Achmad Sabiliriski IshariAffiliation unknown1
Vonny Amanda PutriAffiliation unknown1
Siti Nur Fathimatuz ZahraAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jurnalbinadesa/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Pendampingan Pemasaran Digital Branding Bagi UMKM Di Desa Candi Kecamatan Bandungan Kabupaten Semarang</dc:title>
	<dc:creator xml:lang="en">Sri Sukaesih</dc:creator>
	<dc:creator xml:lang="en">Festy Afifa Afra Maurellita</dc:creator>
	<dc:creator xml:lang="en">Rohmiyati, Evi</dc:creator>
	<dc:creator xml:lang="en">Chintya Asti Halizha</dc:creator>
	<dc:creator xml:lang="en">Misael Vicels Ve</dc:creator>
	<dc:subject xml:lang="en">UMKM, Village Potential, Digital Branding, UNNES GIAT</dc:subject>
	<dc:description xml:lang="en">UNNES GIAT is a student activity in implementing Pancasila in the community. This activity is focused on solving problems in the economic field related to MSMEs in villages that play a major role in driving village economic growth. The challenge faced is the difficulty of competing with business actors who are more adaptive to digital technology. The purpose of this community service is as a step in improving the skills and awareness of MSME actors, especially the use of digital branding as a medium to increase product existence and sales. The method of service is door to door assistance to business actors starting from June 26 - August 17, 2024 to six business actors, namely Arjuna Craft, Lidia Snack amp; Snack, Rumah Dessert, Nindya Florist, D'Yahya Snack, and Dapur Putri Shima so that the resulting logo, google maps, linktree, and social media for the six MSMEs based on the needs of each business. Digital Branding can help businesses expand market reach, increase operational efficiency, and simplify the marketing process. </dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2026-02-08</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jurnalbinadesa/article/view/12661</dc:identifier>
	<dc:identifier>10.15294/jurnalbinadesa.v8i1.12661</dc:identifier>
	<dc:source xml:lang="en">Jurnal Bina Desa; Vol. 8 No. 1 (2026): Vol 8 No 1 (2026); 144-155</dc:source>
	<dc:source>2775-4375</dc:source>
	<dc:source>2715-6311</dc:source>
	<dc:source>10.15294/jurnalbinadesa.v8i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jurnalbinadesa/article/view/12661/8422</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Jurnal Bina Desa</dc:rights>
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