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Analysis of the Marketing Mix of Tofu Products in Home Industry, Palangga District, South Konawe Regency (Case Study on Home Industry in Mekar Sari Village)

Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian · Vol. 1 No. 2 (2020) · pp. 112–119

DOI
10.33772/tekper.v1i2.14646
ISSN
2721-5709
Published
2020-10-16
Publisher
Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,
Language
eng

Abstract

This study aims to determine the marketing mix of tofu products in the home industry in Mekar Sari Village, Palangga District, Konawe Selatan Regency. This research was conducted in Palangga Subdistrict, Konawe Selatan District. The subjects in this study were tofu processing business owners and 20 respondents of consumer respondents. While the object of this research is the Marketing Mix of Tofu Products in the Home Industry in Mekar Sari Village, Palangga District, Konawe Selatan Regency. The results showed that regarding the marketing mix analysis of tofu making business in Palangga Subdistrict, Konawe Selatan Regency it can be concluded that, the marketing mix (product, price, and place) has a very good category, this is in accordance with consumer ratings where 100% of respondents gave a high rating category based on class interval calculations. While the promotion mix has an unfavorable category, this is in accordance with consumer ratings where (60%) of respondents rated medium categories based on class interval calculations

Keywords

Collaboration network of the authors

40 authors · 90 co-authorship links · 1 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Syiah Kuala
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Muhammad SyukriUniversitas Syiah Kuala11
La RiandaAffiliation unknown9
Sitti HAJJAH AwaliyahAffiliation unknown4
Yusna IndarsyihUniversitas Halu Oleo3
LA KARIMUNAUniversitas Halu Oleo2
Ikram IkramAffiliation unknown2
Hermanto HermantoUniversitas Halu Oleo2
Rosmawaty RosmawatyAffiliation unknown2
Weka Gusmiarty AbdullahUniversitas Halu Oleo2
SRI WAHYUNIAffiliation unknown2
Munirwan ZaniUniversitas Halu Oleo1
Lukman YunusAffiliation unknown1
La Ode Arfan DeduAffiliation unknown1
Haji SaedimanUniversitas Halu Oleo1
Farah AmiratAffiliation unknown1
Erni PurnawatiAffiliation unknown1
Alma GebrianiAffiliation unknown1
Muhamad SafarAffiliation unknown1
Darno DarnoAffiliation unknown1
Tamrin TamrinUniversitas Halu Oleo1
I Gede MardiantaAffiliation unknown1
Bayu HarisaktiAffiliation unknown1
Lisa LisaUniversitas Halu Oleo1
Ilham La OdeAffiliation unknown1
Ade Sidratul HayatAffiliation unknown1
Erni WatiAffiliation unknown1
Febriani FebrianiAffiliation unknown1
Ismail IsmailAffiliation unknown1
Jannatin JannatinAffiliation unknown1
Sutantri SutantriAffiliation unknown1
Ayu Putri WahyuningsihAffiliation unknown1
Muhammad TisaktiAffiliation unknown1
Kadir KadirAffiliation unknown1
Abdu Rahman BacoAffiliation unknown1
Lestina LestinaAffiliation unknown1
Yusna IndarsihAffiliation unknown1
Yekim MuhammadAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JMIP/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Analysis of the Marketing Mix of Tofu Products in Home Industry,  Palangga District, South Konawe Regency (Case Study on Home Industry in Mekar Sari Village)</dc:title>
	<dc:creator>adi pratama, setiawan</dc:creator>
	<dc:creator>Sarinah, Sarinah</dc:creator>
	<dc:creator>Sakir, Sakir</dc:creator>
	<dc:subject xml:lang="en-US">tahu, industri rumah tangga , bauran pemasaran.</dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine the marketing mix of tofu products in the home industry in Mekar Sari Village, Palangga District, Konawe Selatan Regency. This research was conducted in Palangga Subdistrict, Konawe Selatan District. The subjects in this study were tofu processing business owners and 20 respondents of consumer respondents. While the object of this research is the Marketing Mix of Tofu Products in the Home Industry in Mekar Sari Village, Palangga District, Konawe Selatan Regency. The results showed that regarding the marketing mix analysis of tofu making business in Palangga Subdistrict, Konawe Selatan Regency it can be concluded that, the marketing mix (product, price, and place) has a very good category, this is in accordance with consumer ratings where 100% of respondents gave a high rating category based on class interval calculations. While the promotion mix has an unfavorable category, this is in accordance with consumer ratings where (60%) of respondents rated medium categories based on class interval calculations</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2020-10-16</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JMIP/article/view/14646</dc:identifier>
	<dc:identifier>10.33772/tekper.v1i2.14646</dc:identifier>
	<dc:source xml:lang="en-US">Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; Vol 1, No 2 (2020): Agustus - Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; 112 - 119</dc:source>
	<dc:source>2721-5709</dc:source>
	<dc:source>10.33772/tekper.v1i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JMIP/article/view/14646/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2020 Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian</dc:rights>
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