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The Influence of Market Orientation on Product Innovation in The Palm Sugar Industry in The Watchunu Sub-District and North Poleang Bombana District

Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian · Vol. 1 No. 1 (2020) · pp. 21–28

DOI
10.33772/tekper.v1i1.11663
ISSN
2721-5709
Published
2020-04-05
Publisher
Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,
Language
eng

Abstract

This study aims to determine the effect of market orientation on product innovation in the Palm Sugar industry in Tontonunu District and Poleang uatara Regency, Bombana Regency. The sample in this study were 38 respondents in the coconut sugar industry. This study uses multiple linear regression analysis as an analysis tool.The results of this study found that Market Orientation simultaneously had a significant effect on product innovation in the Palm Sugar industry in Tontonunu District and Poleang uatara District in Bombana Regency. Partially, market orientation and customer orientation variables have a positive and significant effect on product innovation.

Keywords

Collaboration network of the authors

40 authors · 103 co-authorship links · 3 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • University of Mataram
  • Universitas Syiah Kuala
  • Universitas Muhammadiyah Jakarta
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Asriani AsrianiUniversitas Halu Oleo11
Sakir SakirAffiliation unknown10
Sukmawati AbdullahAffiliation unknown5
La Ode AlwiUniversitas Halu Oleo5
Rosmawaty RosmawatyAffiliation unknown4
Muhammad SyukriUniversitas Syiah Kuala4
St. Aida Adha TaridalaAffiliation unknown2
Weka WidayatiAffiliation unknown2
Hermanto HermantoUniversitas Halu Oleo2
Abdu Rahman BacoAffiliation unknown2
Surni SurniAffiliation unknown2
LA KARIMUNAUniversitas Halu Oleo2
Yusna IndarsihAffiliation unknown2
Dhian HerdiansyahAffiliation unknown2
sitti mulianingsihAffiliation unknown2
Yusna IndarsyihUniversitas Halu Oleo2
Agung Budi MuljonoUniversity of Mataram1
I Made GinarsaUniversity of Mataram1
I Made Ari NrarthaUniversity of Mataram1
Sabar NababanUniversity of Mataram1
Rosmawati .Affiliation unknown1
Rosmawati RosmawatiUniversitas Halu Oleo1
Marsuki IswandiAffiliation unknown1
Tuti KarmyatiAffiliation unknown1
La Ode KimonAffiliation unknown1
La SaraUniversitas Halu Oleo1
La HadifaAffiliation unknown1
Budiyanto BudiyantoUniversitas Muhammadiyah Jakarta1
R. Marsuki IswandiAffiliation unknown1
Agus ZakariaAffiliation unknown1
La Ode Abdul Asis HasiduAffiliation unknown1
Najib HusainUniversitas Halu Oleo1
Zaitun ZaitunAffiliation unknown1
SRI REJEKIUniversitas Halu Oleo1
Djukrana WahabAffiliation unknown1
Alma GebrianiAffiliation unknown1
Misnawati MisnawatiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JMIP/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">The Influence of Market Orientation on Product Innovation in The Palm Sugar Industry in The Watchunu Sub-District and North Poleang Bombana District</dc:title>
	<dc:creator>Sultan, Sultan</dc:creator>
	<dc:creator>Rianda, La</dc:creator>
	<dc:creator>Herdhiansyah, Dhian</dc:creator>
	<dc:subject xml:lang="en-US">Orientasi pasar, Orientasi Pelanggan, Inovasi produk</dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine the effect of market orientation on product innovation in the Palm Sugar industry in Tontonunu District and Poleang uatara Regency, Bombana Regency. The sample in this study were 38 respondents in the coconut sugar industry. This study uses multiple linear regression analysis as an analysis tool.The results of this study found that Market Orientation simultaneously had a significant effect on product innovation in the Palm Sugar industry in Tontonunu District and Poleang uatara District in Bombana Regency. Partially, market orientation and customer orientation variables have a positive and significant effect on product innovation.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2020-04-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JMIP/article/view/21-28</dc:identifier>
	<dc:identifier>10.33772/tekper.v1i1.11663</dc:identifier>
	<dc:source xml:lang="en-US">Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; Vol 1, No 1 (2020): April - Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; 21 - 28</dc:source>
	<dc:source>2721-5709</dc:source>
	<dc:source>10.33772/tekper.v1i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JMIP/article/view/21-28/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2020 Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian</dc:rights>
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